Category Archives for online marketing
February 9, 2017 / Digital Marketing / by Kathy Alice
Updated in 2024 to add GA4 examples
You’ve built your website, it looks awesome. Launch day comes, with much fanfare. Finally your website is done!
And then you wait. And aside from your friends and family, no one seems to visit your website. So it slowly dawns on you that you need a website traffic strategy. But which traffic source should you focus on?
April 22, 2016 / Digital Marketing, Search Engine Optimization / by Kathy Alice
I was inspired to put together this infographic when I read Trond Lyngbø’s Search Engine Land’s article:
Keyword research: a key element of SEO & content marketing.
As the introduction says: “Many business owner see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.” – SearchEngineLand
I couldn’t agree more. Augmented by customer and market research, keyword research becomes a potent tool in your hands, giving you valuable insight into just not content marketing and SEO as Lyngbø asserts but also into multiple aspects of online marketing, including social and paid traffic.
To really do a thorough job with your keyword research, you should be including less traditional keyword research tools such #tagboard. My list of 22 Keyword Research Tools has plenty of interesting tools for you to choose from.
February 24, 2011 / The Online Life / by Kathy Alice
It’s always sad to find someone who appears to have something good to say, and then end up having to opt out of their email list. Often it’s due to the barrage of emails. But it’s also because of the annoying “tricks” they pull. Here’s my 5 annoying things Internet Marketers say and do
What’s annoying to you?
September 7, 2009 / Search Engine Optimization / by Kathy Alice
Everyone wants their site to be found by google, right? Who wouldn’t want more free traffic delivered to their site? The goal of getting onto page 1 of the SERPs (search engine result pages) is such a holy grail, that a whole service industry called search engine optimization has come into it’s own.
But traffic doesn’t always come from the search engines. And some online businesses are not at all interested in marketing to just anyone, but rather just to a targeted clientele that comes to them virally rather via search.
Meet invitation only sites such as Rue La La a luxury e-tailer that seeks to promote an air of exclusivity. To become a member, you have to be invited, and only then can you have access to its discounted designer goods.
Putting your site behind an authentication prompt, which Rue La La has done, is one way to hide your pages from the search engines. Another is through directives in a file, robots.txt, you place on your site. Sites such as Gilt Groupe, another invite only site have excluded many of their site’s directories from the spiders.
So if you are searching for a killer deal on that Gucci bag online, be aware there are certain sites that are completely hidden from you unless you are “in the know”.
