Improving Conversion Rate Of Your Social Media Traffic

September 27, 2018 / Ads & Funnels / by Kathy Alice

Businesses that rely a lot on SEO and Google Adwords (or Google Ads as it is known now) for paying customers face a pretty daunting problem – the cost and time to acquire customers can be high. But these are tried and true lucrative channels if done right. On the flip side, monetizing Social Media has always been a struggle for many.

And it’s true, visitors from social media channels like Facebook, Instagram, YouTube and LinkedIn may not always have the same purchasing intent as search visitors. So while they are good for building traction and followers, converting these visitors may seem like a tough call. But companies are doing it. One study found that the average conversion rate is 9.21% with Facebook Ads. This is way higher than the average landing page conversion rate of 2.35% across all industries.

If your social media campaigns have not been yielding such results yet, here are a few tips to improve your customer targeting and increasing conversion rate of your social media visitors.

Picking the right Social Media platform

Social media marketing requires a great deal of patience and investment. You need to focus on the key platforms that make sense for your business and your target market. If your market is Gen Z, Instagram, which is most popular among 18-24 year olds, might be a great fit. The type of company you are makes a difference too. Linkedin is popular with B2B (business to business) companies and service providers.

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4 Reasons Why You Should Consider Facebook Ads

October 18, 2016 / Ads & Funnels, Digital Marketing / by Kathy Alice

The case for Facebook ads has been strong for a while. And only getting stronger. Yes, it’s not quite as cheap to advertise on Facebook as it was in the early days, but with the right campaign you often can beat the costs of other digital advertising, such as Google Adwords.

Facebook has gotten smarter too, its algorithm has gotten exceptionally good at optimizing your campaign so you don’t have to be a complete ninja to crush it. Yes, you definitely do need to understand the platform, but you don’t always need to get all the options exactly right.

In fact, at a Pubcon session recently Blitzmetrics’s Dennis Yu shared that once you have a winning ad set up and running, you can actually remove the targeting and Facebook will still deliver it to the right people.

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6 Steps: Adding Facebook Pixel to Your WordPress Site using Google Tag Manager

April 27, 2016 / Ads & Funnels, WordPress / by Kathy Alice

Recently I ran into a problem with adding a Facebook pixel to a LeadPage (which we had mapped to WordPress using the LeadPages plugin). I could see both the Google Analytics code and the Facebook pixel code in LeadPages’s tracking code dialog, but only the Google Analytics code was showing up in the source code. I solved the problem by reversing the order of the scripts, but at that point I decided there had to be a better way to manage all the tracking scripts you might need for a paid traffic campaign or optimizing a funnel.

Google Tag Manager iconThere is, it’s called Google Tag Manager.

Once you have it installed, Google Tag Manager makes it easy to manage your scripts. Instead of having to update your website with each new script, you just log into Google Tag Manager and add it as a new tag. The other benefit is that it will help your site’s performance as Google utilizes their own CDNs to execute the tag, and the GTM script itself fires asynchronously; taking the burden off of your server and not impacting your render time.

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Is Affiliate Disclosure Required in an Email?

November 11, 2014 / Ads & Funnels, Digital Marketing / by Kathy Alice

Confused on Affiliate Disclosure in Email?
Confused about Affiliate Disclosure in Email Marketing? So am I.

After the beta launch of my SEO for Business Owners course, I’ve been planning to do a more expanded version next year (with a better title). One component of that planning is looking for partners that can help promote the course to reach a broader audience.

If you are not familiar with this business model, here’s how it works.

  1. You find someone that has a business complementary to yours and has (preferably) a big list
  2. They email their list promoting a freebie that you offer such as a free report or free webinar
  3. You then sell your product to your newly acquired prospects
  4. You pay your partner a commission for each person that he/she sent you that bought your product

Of course this is just a high level overview, but that should be enough information for you to get the gist of it. So the question is, do you have to disclosure the fact that you are a partner (or a affiliate) in the email you send to your list?

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What you need to know about Canada’s new anti spam law

July 23, 2014 / Ads & Funnels / by Kathy Alice

Canada Anti Spam Law Canada rolled out a new anti spam law (the CASL) in late June of 2014. The majority of the provisions of the new law are already in effect (as of July 1st), however there is a transitional period to seek “explicit consent” from people you already have a business relationship with, more on that in a moment.

You might be thinking, I don’t live in Canada, so who cares? Well if you run a business that might have Canadian customers, you have to care. If you have gathered email addresses for a list, it’s quite likely that some of your subscribers are Canadian. And while some of them might have a .ca email address, plenty more will have used a free email service such as gmail or hotmail, so you really can’t tell who are the Canadians on your list.

So you might as well assume that you need to comply with CASL, which is more restrictive than the US CAN-SPAM Federal Act.

I’ve spent some time reading through the law text and various articles, and here’s what I’ve learned. Now I’m not an expert, on any law, Canadian or otherwise, but this post should serve as a starting point. If you want to learn more, I would suggest reading Michael Geist’s articles that can be found on the Toronto Star, since he IS an expert on Canadian Internet Law.

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Is Double Opt-in Worth It?

June 18, 2013 / Ads & Funnels, Digital Marketing / by Kathy Alice

Is Double Opt-in worth it?
Is Double Opt-in worth it?
I’ve given serious thought to abandoning my web mail account. Because I’ve had it for a long time, I have an address that is exceptionally easy to remember which is convenient, but this ease comes at a price. More and more my email address is routinely used as a “fake” email by other people. Although I do have a way to filter these “spam” emails it’s a chore to periodically go and unsubscribe from all these lists that I never signed up for. When I am less cranky about it, I tell myself that it’s an interesting peek into what people do online.

I’ve received invitations to a BBQ party in Wisconsin, a trail of notifications of Christmas shopping purchases in Florida, an admonishment to close the gate from a UK suburb association, numerous car insurance quotes, invoices, periodic pleas from a gaming site to please please come back, and even a notification from a tax software company that the IRS rejected my return.

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