What does it take to successfully launch and grow a niche ecommerce business?
We find out when I interview Elisabeth Halvorson, founder of Cowbells.com who turned an childhood dream into a niche ecommerce success story.
Why did you start a business selling cowbells?
When I was 7, I wanted to be in the Olympics. A few careers later, I was able to catch up with that dream by delivering cowbells to cheer on athletes during the 2002 Salt Lake Olympic Winter Games…. hey, mittens don’t clap. It was a RINGING success! We medaled in souvenir sales as the #2 most popular item behind the Roots beret. Since then, we’ve added more cowbell styles and a “s” to our name….