The HTML title tag is a HTML element that defines the title of a web page. HTML document titles are used in a number of ways, including by the search engines such as Google.
Title tags are significant for SEO because:
Title tags are different than, and should not be confused with the H1 tag which also sometimes is referred to as the title of a page.
Unlike a H1 tag, you won’t find the title tag appearing anywhere on the web page. Like HTML meta tags, the title tag is part of a collection of tags that convey information about the page rather than containing the text that is visible is on the web page.
Having been involved with many site and domain migrations I thought I had seen everything, but recently I ran into a case where the DNS settings were very much in force but not accessible at all.
Using the whois domaintools site, I could see that the site was hosted at Rackspace, however the domain was configured to point to DreamHost Name Servers rather than to the Name Servers at Rackspace. So I logged into DreamHost to see how it was configured, but the account was closed. And had been closed since 2017!
So while the DNS settings appeared to be working just fine, we could not access them. They were a ghost, present but invisible.
How was this possible? Let me first cover some definitions, and then I will tell you how we ended up with ghost DNS settings, and what we had to do to migrate them off DreamHost.
How many times have you heard or read that it is critical for SEO to have keywords in your title tags? And that you want your keywords in the front of the tag?
There’s no shortage of advice out there about title tags and keywords, many advocating a “keyword first” title tag rule.
… “Having the keyword first means better rankings” …
… “inserting your keywords at the start of your title tag will enable search engines to crawl those words faster.” …
… “keywords closer to the beginning of your title tag may have more impact on search rankings” …
So after seeing this good advice, a site owner then pops into a keyword research tool and looks for the most relevant and highest volume keyword they can find that is a match for their page. And they create a title tag that looks something like this:
Home Workout Equipment – Sitename
I hope you agree, this is not a winning title tag that get clicks.
If you are a SEO you know of Screaming Frog, a tool used to analysis a website by crawling each page on the site as a search spider would. Screaming Frog just released version 10, a major enhancement that just may make it my new favorite toy.
One of my biggest beefs with Screaming Frog has been that it didn’t have the concept of indexability. Let me illustrate what I mean by this with an example.
When you crawl a website with Screaming Frog, it organizes the results into tabs that align with on page elements important for SEO. The titles tab lists the URLs and the title tags found on the page which then can be filtered for potential SEO issues such as duplicate title tags.
It’s frustrating to see a list of pages with duplicate titles only to investigate and find out they have been addressed with the canonical tag. If only Screaming Frog understood the concept of indexability and showed me only duplicate titles that have not been addressed. Other crawlers such as Deep Crawl and OnCrawl do this, why not Screaming Frog?
In version 10 Screaming Frog has addressed this shortcoming. In most of the tabs you’ll find two new fields, Indexability and Indexability Status. The first field is set by the crawl to either “Indexable” or “Non-Indexable”, the second field will tell you why Screaming Frog considers the page Non-Indexable. For example the status field could be set to “Canonicalised” (Screaming Frog is a British company, hence the “s” instead of “z”) indicating that the page is not indexable because there is a pointer to a “canonical” (or representative) page of a group of pages.
Businesses that rely a lot on SEO and Google Adwords (or Google Ads as it is known now) for paying customers face a pretty daunting problem – the cost and time to acquire customers can be high. But these are tried and true lucrative channels if done right. On the flip side, monetizing Social Media has always been a struggle for many.
And it’s true, visitors from social media channels like Facebook, Instagram, YouTube and LinkedIn may not always have the same purchasing intent as search visitors. So while they are good for building traction and followers, converting these visitors may seem like a tough call. But companies are doing it. One study found that the average conversion rate is 9.21% with Facebook Ads. This is way higher than the average landing page conversion rate of 2.35% across all industries.
If your social media campaigns have not been yielding such results yet, here are a few tips to improve your customer targeting and increasing conversion rate of your social media visitors.
Social media marketing requires a great deal of patience and investment. You need to focus on the key platforms that make sense for your business and your target market. If your market is Gen Z, Instagram, which is most popular among 18-24 year olds, might be a great fit. The type of company you are makes a difference too. Linkedin is popular with B2B (business to business) companies and service providers.
If I were to tell you that your homepage loads in 10 seconds, would you worry? After all there is study after study concluding that site visitors get impatient and leave if a site doesn’t load in 3 seconds.
So is a total page load time of 10 seconds a showstopper? It depends.
The challenge we have when it comes to page speed and websites today, is that web pages are getting more complex, more image rich, all which takes a toll on page load time.
A straight forward simple HTML page of text from the 90s will load much more quickly, but your user might just leave anyway out of boredom. So what do we do? We really can’t turn back the clock.
The answer is that you optimize your page speed for above the fold.
Updated March 5, 2018
Ever worked with a lead management marketing system? There are many out there, for a monthly fee, you get a website complete with a choice of landing pages, auto-responders (often prewritten for you) and a contact management system. They work well with online advertising; where your banner, PPC ads drive traffic directly to your pre-built landing pages, generating leads for you.
So what about setting up your own domain and pointing it to your marketing system? Not a problem, for $10 or so, you buy a domain and then forward it to your marketing system URL.
This won’t cause any SEO problems for my new domain, right? Well, “it depends”.
Little did I know that when I wrote those words in 2011 I would get a flood of questions about Domains, SEO and redirects! This expanded post will help answer them!
Since my SEO review of WiX attracted a lot of attention, today I’m doing another review of another popular website builder, Squarespace.
As with WiX, Squarespace also offers beautiful templates that makes it easy to create a professional looking website without paying big bucks to a developer to create it for you.
The flip side with any of these website builders is that you lose the ability to completely customize your site, including in some cases, the ability to fine tune certain on page SEO factors.
But when it comes to Squarespace, we aren’t talking about a big brand with an equally big budget looking to capitalize on every competitive SEO edge possible. The typical Squarespace user is a small business that needs “good enough” SEO.
So the question is, is Squarespace “good enough” and what are some of the “must knows” when it comes to SEO and Squarespace?
That’s what I’m going to cover in this post.
I had the great privilege to have coffee with Gary Illyes (@methode), a Google webmaster trends analyst dedicated to creating a better search experience for users. Well known in the SEO industry, Gary often speaks at search conferences and is frequently interviewed and quoted in the major SEO blogs.
Speaking of Casual Conversations …..
One thing I do want to make clear is that the Q and A below is not an exact transcription. It was derived from the gist of our conversation and I’ve paraphased, but I’ve done my best to accurately reflect his comments.
Now that is out of the way, let’s dive in.
On January 8, 2018, Google announced that the new Google Search Console will be rolling out to all users. This new version has been in beta for a few months, soon it will be available to everyone.
One very exciting aspect of the new GSC is that keyword and ranking data will be available for up to 16 months! A big improvement over the old limited 90 days of data that we used to get.
Keep an eye out for an email from Google with the subject “Introducing the new Google Search Console” that will notify you when you have access.
I have a client that has access so I took a tour and have screenshots to share with you in this post.