I was inspired to put together this infographic when I read Trond Lyngbø’s Search Engine Land’s article:
As the introduction says: “Many business owner see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.” – SearchEngineLand
I couldn’t agree more. Augmented by customer and market research, keyword research becomes a potent tool in your hands, giving you valuable insight into just not content marketing and SEO as Lyngbø asserts but also into multiple aspects of online marketing, including social and paid traffic.
To really do a thorough job with your keyword research, you should be including less traditional keyword research tools such #tagboard. My list of 22 Keyword Research Tools has plenty of interesting tools for you to choose from.
Keyword research, if done right, will help you build a picture of what your customer wants and a roadmap to their journey in becoming aware of, evaluating and converting to your product and services.
You also can get quite a bit of insight into your competitors and where they are focusing their online marketing dollars.
Kathy Alice Brown is a SEO expert specializing in Technical SEO and Content. In her spare time she loves to get outside.