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Hi Kathy,
Your information about what happens to republished articles is pretty useful. Thanks for that.
I wanted to add a little bit to the topic too. Early on in your post you mentioned that article marketing doesn’t work as well as it used to for SEO. It is impossible to conduct a controlled study on that fact because we can’t step back into the past. However, I conducted my own study to see if article marketing still works for SEO and it most certainly does. Just go to Google and search for Does article marketing still work. Maybe you have already seen that study.
The idea of getting one article republished at a bunch of other websites isn’t the best idea to begin with. After all, if a site is getting its content from an article directory, then that site isn’t going to be worth a hoot anyway. You can use the article directories one at a time to generate decent quality backlinks to your site though.
I know that everyone thinks article directories aren’t good quality links, but they absolutely can be. The way that you make them high quality links is to send at least one link back to each article that is passing some PageRank. If you do that you can get websites to rank high (as my case study proved) using article marketing alone. And, it is something that one person can do all on their own without having any special skills. All you need to do is write enough articles.
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Thanks Ted for your thoughtful comments. I agree you can make article marketing work, I just think you should have your eyes open so you know what you are getting into. In your experience have you found certain niches that work better with article marketing than others?
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Article marketing is still effective, if done correctly. You should not submit the same article on several directories, and it can be done easily by rewriting the article to change its language.
ReplyI would agree that customizing each article is a good way to go
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I am quite new to the whole Internet marketing and SEO thing and I would really love to make marketing online a full-time job. But I am honestly so overwhelmed right now. I have read that article marketing is the best way to market my websites.
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Well, many SEO professionals think that article marketing has become irrelevant after Panda update, but it is not true. It is still capable of enhancing web visibility, if done in a right way.
ReplyMany of the article directories took a bit hit with the initial release of Google Panda in the spring of 2011, but that doesn’t mean they completely lost their value, I just wouldn’t make that your sole tactic especially given the abuses I found.
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Ok, with all the SEO stuff aside, and all of Google’s pandas, hummingbirds, and other zzoo-like creatures out of the way, let’s have a serious look at the real benefits of article marketing and why you should use it in your business.
For starters, article marketing isn’t just for SEO. It is also used for creating backlinks, content, and driving traffic to your blog and or other type of site. The fact is, article marketing still works and people still do pick up articles and publish them on their sites. So if your articles get published on the article directories and then picked up by blog owners and other site owners, that is much better than SEO ever thought of being.
People pay too much attention to feeding the big G, when they really should be paying attention to giving real human beings real information that they can chew on and use. All of that SEO stuff is just too hard and with Google constantly releasing more and more of their animals, ranking in the search engines becomes more and more difficult. So forget about ranking in the search engines and pay attention to generating raffic from other blogs and other sites and pay close attention to the backlinks that you get as well as the spreadding around o of your content.
Just think, the more that your content appears on other people’s sites, the better your brand is spread around and that’s a very good thing. After all, people are more important than some search engine is because all that a search engine is is nothing more than a bunch of bits and bytes that is far less intelligent than an ant on the sidewalk. Search engines are just machines and nothing more. They’re just tools that we use to find information. They’re the digital equivalent of the library card file that you see when you go to look for books. Article marketing is still very much alive and doing well, and many of today’s marketers and entrepreneurs use article marketing to drive highly targeted traffic and so much more.
So if you’re not using article marketing, then you should be using it in your business because it can really be beneficial to you and your business, not to mention your bottom line.
ReplyI think you have the right idea, but if you ever get hit with a manual penalty from Google you will have to remove any links in the article directories. However if you do focus on marketing and not do any overt SEO, hopefully you will stay off Google’s radar screen – especially if you are not in an overly spammy niche. I would still hesitate however, due to the scraping (without attribution) that I undercovered and discussed as the main point in this blog post.. Good luck!
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I’m with Donald on this. I believe you have to view backlinks as both a necessary evil for search engine rankings, but also as a hark back to the 1990s internet world where even just basic links were enough to drive traffic.
Good article though, and I was intrigued by the stats. Also interesting to see that some people are writing articles without any links at all!
ReplyThanks for the comment! Certainly online marketing has changed significantly since the 90s! Donald’s point on branding is a good one.
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