Pinging Satellite Dish - marat-gilyadzinov

WordPress Ping List for 2016

Young man playing ping pong

Letting the world know about your new content!

Three years ago I published “Just Say No to a Big WordPress Ping List“. Up to that point, like many other bloggers, I thought the more the merrier when it came to pinging services. After all, why wouldn’t I want everyone to know about my sparkling new post?

Then I wrote a script to vet many of the services that many bloggers were using and found several returned errors or didn’t respond at all. That was the first red flag. The second red flag showed up when I found out about a Matt Cutts warning that Google looked unfavorably on some of the services that many were using. Essentially some of them are spam magnets and you really don’t want your site associated with them.

So I cut down my ping list down from 31 services to just 3. And published my post, which got a lot of attention due to my contrarian stance.

BTW in that post I also addressed the question of whether excessive pinging is an issue, if you are worried about your edits creating too many pings, check it out.

What is a WordPress Ping List?

If you are wondering what the heck is a WordPress Ping List, it’s a list of services that get notified whenever you publish or edit a new blog post. The technology that powers the pings, XML-RPC, has been around for quite a while. It used to be that using XML-RPC to notify these services was indeed a great way to get the search engines to come crawl your new content. It still works, but with the Google Caffeine release a couple of years ago, Google is much faster at discovering content and really prefers that you submit an XML sitemap for Googlebot to find your new stuff.

You find your WordPress ping list under the Settings -> Writing WordPress menu. Scroll down to Update Services.

My WordPress Ping List for 2016

Since 3 years is eons in internet time, I decided to re-look at the issue and add some carefully chosen services. For example, I have observed that Bing is much slower at discovering and indexing content than Google, so I added that service as well as Yandex (note you could alternatively submit a XML sitemap to Bing instead). I added Google Blog Search for other English speaking companies, and a few other well known services. Here’s my new list (technorati has been removed for 2018):

Got any additional services I should add?

About the Author Kathy Alice

Kathy Alice Brown is a SEO expert specializing in Technical SEO and Content. In her spare time she loves to get outside.

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