Improving Conversion Rate Of Your Social Media Traffic

September 27, 2018 / Ads & Funnels / by Kathy Alice

Businesses that rely a lot on SEO and Google Adwords (or Google Ads as it is known now) for paying customers face a pretty daunting problem – the cost and time to acquire customers can be high. But these are tried and true lucrative channels if done right. On the flip side, monetizing Social Media has always been a struggle for many.

And it’s true, visitors from social media channels like Facebook, Instagram, YouTube and LinkedIn may not always have the same purchasing intent as search visitors. So while they are good for building traction and followers, converting these visitors may seem like a tough call. But companies are doing it. One study found that the average conversion rate is 9.21% with Facebook Ads. This is way higher than the average landing page conversion rate of 2.35% across all industries.

If your social media campaigns have not been yielding such results yet, here are a few tips to improve your customer targeting and increasing conversion rate of your social media visitors.

Picking the right Social Media platform

Social media marketing requires a great deal of patience and investment. You need to focus on the key platforms that make sense for your business and your target market. If your market is Gen Z, Instagram, which is most popular among 18-24 year olds, might be a great fit. The type of company you are makes a difference too. Linkedin is popular with B2B (business to business) companies and service providers.

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6 Steps: Adding Facebook Pixel to Your WordPress Site using Google Tag Manager

April 27, 2016 / Ads & Funnels, WordPress / by Kathy Alice

Recently I ran into a problem with adding a Facebook pixel to a LeadPage (which we had mapped to WordPress using the LeadPages plugin). I could see both the Google Analytics code and the Facebook pixel code in LeadPages’s tracking code dialog, but only the Google Analytics code was showing up in the source code. I solved the problem by reversing the order of the scripts, but at that point I decided there had to be a better way to manage all the tracking scripts you might need for a paid traffic campaign or optimizing a funnel.

Google Tag Manager iconThere is, it’s called Google Tag Manager.

Once you have it installed, Google Tag Manager makes it easy to manage your scripts. Instead of having to update your website with each new script, you just log into Google Tag Manager and add it as a new tag. The other benefit is that it will help your site’s performance as Google utilizes their own CDNs to execute the tag, and the GTM script itself fires asynchronously; taking the burden off of your server and not impacting your render time.

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Adding an opt-in box to your Facebook page

May 19, 2011 / Social Media / by Kathy Alice

FacebookUPDATED POST. A while back I wrote about adding an opt-in box to Facebook. It makes a lot of sense for most businesses. Most likely you have more activity and conversation on your Facebook fan page than on your website, so it’s a great place to have people opt into your list.

In the post I walked you step-by-step in creating a FBML page and placing the opt-in code on the page. It worked great, until Facebook did a major upgrade and deprecated FBML. You can no longer use FBML as of March 11, 2011. If you already have FBML pages they will work for “a while”. But that meant my post was out of date. So here’s the new version of the post.

So what’s the new way to do this? Let’s understand what Facebook did first. Facebook did away with FBML which you used to code directly on Facebook pages, but instead greatly expanded the ability to pull in functionality via the apps concept. Essentially you can run code that is hosted on your own servers and use Facebook to present your own tailored pages via iframes. It’s a nice concept and much more flexible than what was available before. This is a huge boon for businesses that have web development resources. They build cool stuff, deploy it on their servers and then pull it into their Facebook pages by registering it as an app.

But where does that leave the small business who struggles just to keep their basic business website updated? Kind of in the cold.

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Using Pagemodo to Build a Facebook Page

May 17, 2011 / Social Media / by Kathy Alice

You’ve probably (or maybe seen their Facebook ads) heard of pagemodo, a service to help you build your Facebook page. Today I decided to take it for a test drive.

First a clarification, a Facebook Fan page is actually a number of pages (or tabs), the most familiar being your Wall, so what pagemodo will build for you is a new “tab” for your Facebook page. For example you might want to create a landing page to welcome new fans to your Facebook page, this is a good candidate for a pagemodo created page. You will still need to create your actual page in Facebook before pagemodo installs the “page” you built, however pagemodo detects this and directs you over to Facebook to do this prior to installation.

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Block Facebook ads?

December 10, 2010 / Social Media / by Kathy Alice

Today on a facebook event invite page, I saw complaints about “creepy flat tummy ads” on the invite page. Another peep complained about a “holistic wellness” ad. On the same page, I saw four (yes 4) ads: 1) A business opportunity called “Own Your Own ATM”, 2) an ad offering college students as “IT interns”, 3) “Soothing music selected by Eckhart Tolle” and ummm, this is embarrassing: 4) “60% off a Brazilian Wax”. Well you now know what gender I am.

And that’s the point, Facebook ads are targeted to your profile, your interests, the links you post, the stuff you like. If you haven’t already, take a look at the Facebook ad interface, you can customize it quite a bit, age ranges, geography etc. Facebook is betting that access to these sorts of demographics will make it the advertiser of choice. However the jury is still out. Some people report great success with Facebook ads, some don’t. It’s very niche dependent.

And yes, you can remove / block Facebook ads. There are a number of solutions available as the blocking code has to be installed into your browser. So it depends on what browser you use.

Here are a few to check out:

Note with the current major Facebook update rolling out, these might not work with the “new facebook”. You might need to wait until the authors catch up.

Let me know how it works out. I haven’t installed any of them yet.

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