I had the privilege of seeing Frank Kern give a talk on Saturday. For those of you that don’t know him, Frank Kern is the highest paid internet marketer on the planet. Frank is a gifted copywriter and does direct response campaigns, both online (email campaigns, sales letter pages) and offline. Direct response means that the copy asks for the reader to take action (usually to buy something).
Frank is quite entertaining and swears a lot. But underneath that casual demeanor you catch glimpses of a sharp masterful focus on his craft. The rest of his time he parties and surfs.
Here are my takeaways:
Thanks to JeffAndKane for having Frank at their event.
Kathy Alice Brown is a SEO expert specializing in Technical SEO and Content. In her spare time she loves to get outside.