In my quest to make my category pages index worthy, last week I added manual excerpts to my WordPress archive pages. This week I altered my WordPress code to show category descriptions on the category pages, adding yet more unique content to these pages. Your theme might show these category descriptions out of the box, but most don’t, including mine. Here’s what I did: step by step.
One item I’ve had on my todo list forever was to convert my category pages into rich unique resource pages that were worthy of being indexed. I don’t currently index my category pages, because they would not be that useful to a searcher.
So to evolve my category pages into rich and unique pages of value, this week I took a step towards that goal by adding manual excerpts to the page.
Manual excerpts, are hand crafted summaries of your posts, and a great way to avoid having duplicate content on your site.
Many blogs will show you how to update your home page with manual excerpts, I didn’t want to do that – I wanted to update my category and tag pages – which currently only show the post titles – with manual excerpts. But the process isn’t that different. So I rolled up my sleeves and got to work. If you are new to WordPress and making code changes, this may not be for you. But if you are comfortable using FTP to upload files (or have ssh access) and working with php code, keep reading … Continue reading
Pagination with WP-PageNavi
To understand one reason why it would be useful, let’s examine how page rank is typically assigned to a website. Keep in mind this is an oversimplification of how Google actually works, but it’s useful as a model. Let’s say your site has been assigned a page rank of 5, that means it has 5 points to distribute to all its pages. So if there are 5 links on the home page each link would get 1 point. Now let’s say that page also has 5 links, each of those links would get 1/5 of a 1 point. So what’s the takeaway from this? That the more clicks it takes to get to a given page, the less value Google and the other search engines assign to it.
I was looking for a couple of features:
I had heard good things about GoCodes and was planning to install it. However it is no longer available via the plugin WordPress repository search and hasn’t been updated since 2009. Too bad as it was a nice solution.
One nice alternative is the Pretty Link plugin, which comes in a free version (Pretty Link Lite) and an enhanced version (Pretty Link Pro) which gives you the ability to use javascript to mask your links which might be attractive to the “cloaking” crowd. Not only does it satisfy the above requirements but it gives you tracking and a bookmarklet.
It’s worth pointing out that Google will still follow the link, even if you put a nofollow tag on it (confusingly nofollow doesn’t mean “don’t follow” but rather “don’t pass page rank”, so you aren’t “hiding links from Google”. If that is your goal, you can check into the paid version’s javascript feature.
I used to get frustrated after carefully explaining to new bloggers and site owners how to write SEO friendly permalinks, page titles and meta descriptions — and then watching them forget everything I told them by creating poorly optimized posts and pages. Now I can lead the horse to water, and he (or she) actually drinks it! Another great bonus about this plugin is that is it so comprehensive is that it does the job of several plugins. For example there is no need to install a sitemap plugin – Yoast’s plugin will take care of that too for you.
Have you backed up your WordPress lately? Maintenance activities such as upgrading WordPress or backing up my site rank at the top of my list of my least favorite things to do. I’d much rather write a blog post or check out a new plug-in. But this week I bit the bullet and spent some time on site maintenance.
Do I really need you to tell why backups and upgrades are important? Here’s one reason, WordPress’s popularity has not gone unnoticed by hackers and they are hard at work exploiting security vulnerabilities in the software. By upgrading to the latest version of WordPress you are at least installing the latest security fixes. That goes for your plugins as well.
WordPress templates are powerful tools. For example many themes use templates to give you the option of creating a sales page without the sidebar. But I had never seen these custom templates used for WordPress posts.
Although advances have been made in this area, you should assume that an image to a search engine looks like unreadable code. So what you need to do to surround the image with hints on what the image might be about. This gives you another opportunity to add your primary and secondary keywords to your page.
My post where I stated that I have noindex my category pages attracted some attention. I guess I’m not too surprised, it’s not a common recommendation. I’ve seen people recommend using the read more tag, excerpts and to adopt a practice of using one category per post. This is all good advice if you keep your category pages indexed. Replicating the full post on your category page is duplicate content you want to avoid, and excerpts are a great way to populate your category page with some unique content. Additionally not using multiple categories on your posts will keep the proliferation of the post content to a minimum.
But I took it further and just noindexed the category pages and I would argue that many bloggers should do the same. Why? And should you take my advice?
But the plugin has other settings that require attention. Out of the box the plugin configuration will noindex your category pages but not your tag pages. This isn’t necessarily what you want and I’ve had to fix a couple of blogs that had the default settings.