HTML Title Tag and SEO Resource Guide and Checklist

August 7, 2020 / SEO Guides / by Kathy Alice

The HTML title tag is a HTML element that defines the title of a web page. HTML document titles are used in a number of ways, including by the search engines such as Google.

Title tags are significant for SEO because:

  1. They are used as a ranking signal by search engines 
  2. They appear in the search engine result pages as the clickable headline of a search listing (commonly called snippets). 

Title tags are different than, and should not be confused with the H1 tag which also sometimes is referred to as the title of a page.

Unlike a H1 tag, you won’t find the title tag appearing anywhere on the web page. Like HTML meta tags, the title tag is part of a collection of tags that convey information about the page rather than containing the text that is visible is on the web page. 

Also Known As

  • Page titles
  • SEO titles

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Migrating DNS when your DNS settings are a Ghost

July 9, 2020 / Geek Corner / by Kathy Alice

Having been involved with many site and domain migrations I thought I had seen everything, but recently I ran into a case where the DNS settings were very much in force but not accessible at all.

Using the whois domaintools site, I could see that the site was hosted at Rackspace, however the domain was configured to point to DreamHost Name Servers rather than to the Name Servers at Rackspace. So I logged into DreamHost to see how it was configured, but the account was closed. And had been closed since 2017!

Closed Dreamhost account

So while the DNS settings appeared to be working just fine, we could not access them. They were a ghost, present but invisible.

How was this possible? Let me first cover some definitions, and then I will tell you how we ended up with ghost DNS settings, and what we had to do to migrate them off DreamHost.

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Keywords and Title Tags: When to Break the SEO Rules

February 17, 2019 / Search Engine Optimization / by Kathy Alice

How many times have you heard or read that it is critical for SEO to have keywords in your title tags? And that you want your keywords in the front of the tag?

There’s no shortage of advice out there about title tags and keywords, many advocating a “keyword first” title tag rule.

… “Having the keyword first means better rankings” …
… “inserting your keywords at the start of your title tag will enable search engines to crawl those words faster.” …
… “keywords closer to the beginning of your title tag may have more impact on search rankings” …

So after seeing this good advice, a site owner then pops into a keyword research tool and looks for the most relevant and highest volume keyword they can find that is a match for their page. And they create a title tag that looks something like this:

Home Workout Equipment – Sitename

I hope you agree, this is not a winning title tag that get clicks.

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New Toy! Screaming Frog version 10 review

October 4, 2018 / Search Engine Optimization / by Kathy Alice

If you are a SEO you know of Screaming Frog, a tool used to analysis a website by crawling each page on the site as a search spider would. Screaming Frog just released version 10, a major enhancement that just may make it my new favorite toy.

Embracing the Concept of Indexable

One of my biggest beefs with Screaming Frog has been that it didn’t have the concept of indexability. Let me illustrate what I mean by this with an example.

When you crawl a website with Screaming Frog, it organizes the results into tabs that align with on page elements important for SEO. The titles tab lists the URLs and the title tags found on the page which then can be filtered for potential SEO issues such as duplicate title tags.

It’s frustrating to see a list of pages with duplicate titles only to investigate and find out they have been addressed with the canonical tag. If only Screaming Frog understood the concept of indexability and showed me only duplicate titles that have not been addressed. Other crawlers such as Deep Crawl and OnCrawl do this, why not Screaming Frog?

In version 10 Screaming Frog has addressed this shortcoming. In most of the tabs you’ll find two new fields, Indexability and Indexability Status. The first field is set by the crawl to either “Indexable” or “Non-Indexable”, the second field will tell you why Screaming Frog considers the page Non-Indexable. For example the status field could be set to “Canonicalised” (Screaming Frog is a British company, hence the “s” instead of “z”) indicating that the page is not indexable because there is a pointer to a “canonical” (or representative) page of a group of pages.

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Improving Conversion Rate Of Your Social Media Traffic

September 27, 2018 / Ads & Funnels / by Kathy Alice

Businesses that rely a lot on SEO and Google Adwords (or Google Ads as it is known now) for paying customers face a pretty daunting problem – the cost and time to acquire customers can be high. But these are tried and true lucrative channels if done right. On the flip side, monetizing Social Media has always been a struggle for many.

And it’s true, visitors from social media channels like Facebook, Instagram, YouTube and LinkedIn may not always have the same purchasing intent as search visitors. So while they are good for building traction and followers, converting these visitors may seem like a tough call. But companies are doing it. One study found that the average conversion rate is 9.21% with Facebook Ads. This is way higher than the average landing page conversion rate of 2.35% across all industries.

If your social media campaigns have not been yielding such results yet, here are a few tips to improve your customer targeting and increasing conversion rate of your social media visitors.

Picking the right Social Media platform

Social media marketing requires a great deal of patience and investment. You need to focus on the key platforms that make sense for your business and your target market. If your market is Gen Z, Instagram, which is most popular among 18-24 year olds, might be a great fit. The type of company you are makes a difference too. Linkedin is popular with B2B (business to business) companies and service providers.

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Forget Page Load Time, Say Hello to First Meaningful Paint

May 11, 2018 / Search Engine Optimization / by Kathy Alice

If I were to tell you that your homepage loads in 10 seconds, would you worry? After all there is study after study concluding that site visitors get impatient and leave if a site doesn’t load in 3 seconds.

So is a total page load time of 10 seconds a showstopper? It depends.

The challenge we have when it comes to page speed and websites today, is that web pages are getting more complex, more image rich, all which takes a toll on page load time.

A straight forward simple HTML page of text from the 90s will load much more quickly, but your user might just leave anyway out of boredom. So what do we do? We really can’t turn back the clock.

The answer is that you optimize your page speed for above the fold.

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