December 3, 2012 / WordPress / by Kathy Alice


nerd details like your robots.txt are importantI recently looked at a client’s robots.txt file for a WordPress site. He had all sorts of things blocked (using the Disallow directives) including:


/*/feed/$
/*/comments/$
/*/trackback/$

As I have written before, robots.txt disallows are generally not as useful as people think they are. True, they prevent Google and other search engine spiders from crawling those URLs, but that doesn’t necessarily mean those pages don’t end up in the index (which is usually the reason for the Disallow directive.) These days we have much better tools at our disposal with the meta robots noindex tag and the canonical.

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July 16, 2012 / WordPress / by Kathy Alice


Just because you have a tool in front of you, it doesn’t mean you have to use it. This is particularly applicable to WordPress tags. A lot of bloggers tag each post they write with 4 or 5 multi word tags that they will never use again — thinking they are adding keywords to the post and helping their site’s SEO. Nothing could be further from the truth.

How WordPress tags work

tags: wordpressLet’s say you are a foodie blogger and just posted a recipe on tomato soup. So you wrack your brains – gee what are all the keywords that describe this post? And you come up with “tomato soup”, “healthy eating”, “warm foods”, “easy recipes”. The way WordPress works is (as long as your theme shows tags), those tags will appear as clickable links that will take you to an archive page that show a list of posts that have the same tag. The problem is that unless you have written several posts on “tomato soups” – the tag archive page will just show your one post. Not only is that not useful to your site visitor, but could be diluting your content in the search engine index.

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July 9, 2012 / WordPress / by Kathy Alice


Since WordPress takes care of a lot of details under the covers, that we are often lulled into a sense of complacency. If you decide to rename a category, you don’t have to worry about updating your links and URLs for the change – the underlying WordPress CMS takes care of that. However, it is a good idea to periodically check your WordPress site for broken links especially if you link out or have comments on your blog.

Xenu's Link SleuthOne of the better link checking tools, is Xenu’s Link Sleuth. It’s free, but Mac users are out of luck, it only runs on Windows. You can download it from CNET or the project home page. It’s easy to use, you just type in your site’s domain and run it. You might have some problems discerning where the broken links are – as it doesn’t report out the parent URL, however you can usually tell by looking at the report which page it was looking at.

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July 1, 2012 / WordPress / by Kathy Alice


WordPress how toIn my quest to make my category pages index worthy, last week I added manual excerpts to my WordPress archive pages. This week I altered my WordPress code to show category descriptions on the category pages, adding yet more unique content to these pages. Your theme might show these category descriptions out of the box, but most don’t, including mine. Here’s what I did: step by step.

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June 22, 2012 / WordPress / by Kathy Alice


WordPress how toOne item I’ve had on my todo list forever was to convert my category pages into rich unique resource pages that were worthy of being indexed. I don’t currently index my category pages, because they would not be that useful to a searcher.

So to evolve my category pages into rich and unique pages of value, this week I took a step towards that goal by adding manual excerpts to the page.

Manual excerpts, are hand crafted summaries of your posts, and a great way to avoid having duplicate content on your site.

Many blogs will show you how to update your home page with manual excerpts, I didn’t want to do that – I wanted to update my category and tag pages – which currently only show the post titles – with manual excerpts. But the process isn’t that different. So I rolled up my sleeves and got to work. If you are new to WordPress and making code changes, this may not be for you. But if you are comfortable using FTP to upload files (or have ssh access) and working with php code, keep reading …

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May 14, 2012 / Search Engine Optimization, WordPress / by Kathy Alice


WP PageNavi menu
Pagination with WP-PageNavi
One plugin routinely recommended is the WP-PageNavi plugin. What this plugin does is change the pagination on your WordPress blog from from the “Older Entries” and “Newer Entries” links to a set of clickable numbers each representing a page of posts. It’s clear this might be helpful to users, but what is the benefit for SEO?

To understand one reason why it would be useful, let’s examine how page rank is typically assigned to a website. Keep in mind this is an oversimplification of how Google actually works, but it’s useful as a model. Let’s say your site has been assigned a page rank of 5, that means it has 5 points to distribute to all its pages. So if there are 5 links on the home page each link would get 1 point. Now let’s say that page also has 5 links, each of those links would get 1/5 of a 1 point. So what’s the takeaway from this? That the more clicks it takes to get to a given page, the less value Google and the other search engines assign to it.

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