June 18, 2013 / Ads & Funnels, Digital Marketing / by Kathy Alice


Is Double Opt-in worth it?
Is Double Opt-in worth it?
I’ve given serious thought to abandoning my web mail account. Because I’ve had it for a long time, I have an address that is exceptionally easy to remember which is convenient, but this ease comes at a price. More and more my email address is routinely used as a “fake” email by other people. Although I do have a way to filter these “spam” emails it’s a chore to periodically go and unsubscribe from all these lists that I never signed up for. When I am less cranky about it, I tell myself that it’s an interesting peek into what people do online.

I’ve received invitations to a BBQ party in Wisconsin, a trail of notifications of Christmas shopping purchases in Florida, an admonishment to close the gate from a UK suburb association, numerous car insurance quotes, invoices, periodic pleas from a gaming site to please please come back, and even a notification from a tax software company that the IRS rejected my return.

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