Category Archives for Search Engine Optimization
22 Keyword Research Tools
Even in an era of the semantic web, keyword research is still important. But it’s not just about the specific keywords. We need research to understand our market and competitive landscape, we need research to help brainstorm the topic of our new blog post. The 22 keyword research tools I cover below will not only help determine keywords for your on page SEO, but help you assess your competition and may even help you validate a new idea. Most of the tools listed below are free, but I’ve included a few that are not.
Help! I hate to blog, what do I do about SEO?
SEO goes hand in hand with great content
This week’s post is an answer to a reader’s question.
SuZen Marie asks: My brother has no interest in blogging on the website I built for him and I know this is not helping the site’s SEO. Is guest blogging or a featured column the way to go? Does “borrowed” content count to boost SEO ranking as well as original content?
You’re right to worry about having content on your brother’s website. In today’s competitive landscape, excellent content is the way to win at SEO.
That being said, since you have a site that provides a local service, local SEO tactics, can get you pretty far. Ideally, though, you want to rank in both the “map” results as well as with a pure organic listing so that you have multiple opportunities to get the click.
It all comes down to how competitive your niche is. With some niches, some basic on page optimization and enough citations (local SEO listings) might be enough. But those niches are getting rarer and rarer, especially if you are in a bigger city.
Do You Need to Worry about SEO with WishList Member?
At first glance SEO and membership sites seem to be two entirely unrelated things. When Googlebot encounters a login page, that page is a brick wall that stops it cold, since search engine bots don’t have a way to log into your site. So any content behind an authentication wall is essentially invisible to Google and the other search engines. So when you are setting up a membership site do you need to worry about SEO at all?
Example of WishList Member Login Page
Checklist for Choosing a SEO Friendly Content Management System
Dynamically generated XML sitemaps are one CMS feature you will want.
If you are considering selecting a Content Management System for your website, make sure you select one that provides a rich set of SEO friendly features.
Here’s my checklist to make sure you get a CMS that won’t set you up for failure.
Can your site get a Bing Penalty?
Do Bing Penalties Really Exist?
Local SEO 101
When I created citations for a business six months ago, I wrote this 101 style blog post while it was still fresh in my mind. Since I now offer a local SEO video module as part of my SEO for Business Owners Course, I’ve returned to it and added even more details. You’ll learn how the local seo ecosystem works and all the basics you’ll need in getting started in local SEO.
Get Started with local SEO for Web Visibility
5 Awesome Things About Google Webmaster Tools
My Favorite GWMT Features
While Analytics is all about your traffic, GWMT focuses on how your site is crawled and indexed. GWMT is also the place where Google notifies you of any penalties and when malware is detected on your site.
Duplicate Content on Dynamic Websites
This post originally appeared in 2012. I’ve updated it to include more approaches on handling duplicate and similar content. May 8, 2014
A while back, I wrote about how Bing had duplicate content in its index even with the use of some tools that should have removed it. Here I cover the topic of duplicate content on dynamic websites. As you probably know, duplicate content is a common technical SEO problem, and it is frightening easy to get it on dynamic websites.
Duplicate Content isn’t Cute
First some definitions
- Dynamic Websites are websites that are generated in all or in part at the time of access. This is often done by assembling information retrieved from a database. WordPress is an example of a dynamic website. All the content is stored in a database and it is presented as needed in multiple forms.
- Duplicate Content here refers to duplicate content within a site (not duplicate content across domains). In this case, duplicate content is when more than one page has the same content. Or, put another way, there are multiple URLs that lead to the same page. SEOs also classify pages with very similar content as duplicate content, I touch on this briefly below, but it really deserves a separate post.
My Top 5 Chrome Extensions for SEO
If you do on page SEO work on a regular basis, you need some key tools to give you information about the page you are looking at. Some, but not all, of the information you need can be obtained by viewing the HTML source, but these cool Chrome extensions make a lot easier to review key SEO on page settings such as the title, meta_robots and canonical tags as well as viewing the HTTP response headers from a page and even to diagnose a slow performing page. And if you don’t use Chrome? Not to worry, many of these are available as Firefox add ons as well.
Why am I not ranking on Bing like I am on Google?
Many SEOs will tell you to focus on optimizing your site for Google and that will be sufficient to rank well in other search engines such as Bing. But there are times where it’s useful to look at how your web pages are ranking in Bing, as there are times that pages rank differently in Bing than in Google.
Recently I took a look at a case of a site that was ranking in position #1 for a search term on Bing – but was not even on the first page in Google. The question from my client (who consistently had the number one spot on Google but ranked third or fifth on Bing) was “why is this site beating me out?” I did a comparison of the two pages to see if I could figure out the answer.
