August 17, 2011 / Search Engine Optimization / by Kathy Alice


CloudFlare helps Website PerformanceSlow website? Webenso has never had great performance, but adding the social media buttons has really slowed things down. Addressing my website performance has been on my to-do list for a while, so it was perhaps serendipitous that I caught a short presentation from Michelle Zatlyn from CloudFlare last night on improving blog performance.

You do need to care about your website speed. Not only because your users aren’t going to stick around for a website that takes 10 seconds or more to load, but it’s bad for SEO as well. Over a year ago, Google announced they would be taking page load time into account for their ranking algorithms.

CloudFlare originally was conceived as a way to block hacker and spam bot traffic to make your website more secure. Michelle quickly got the feedback that any solution they came up with needed to avoid slowing things down. So CloudFlare now has a dual purpose, it looks for “bad” traffic and filters that away from your website, and it speeds up your website’s performance as well. The CloudFlare approach is a little different than the standard remedies for slow websites, it’s not about changing your javascript to load asynchronously or hosting social media button images or installing caching on WordPress (which are all things you should still consider). What CloudFlare does is become a proxy for your website, it caches your pages and can serve your site from it’s datacenters around the world. So instead of someone from Hong Kong requesting your site from its hosting location in the USA, they will get it from the CloudFlare’s Asian datacenter much quicker. Your website — served from distributed locations from around the world — for free. Cool huh?

Continue Reading

August 11, 2011 / Search Engine Optimization / by Kathy Alice


Bing Webmaster ToolHave you taken a look at Bing lately? The perennial underdog of the search space compared the massive presence that Google has, Bing nevertheless has been up to some interesting things. Recently they released an update to Bing Webmaster Tools. There is actually quite a lot of functionality, and there is some nice visually appealing features to check out. Bing Sider When you log in and select the site you wish to look at Bing analytics for, you have several charts you can click through to get more details, including indexation, traffic and crawl. Bing will save up to six months of data and gives you a slider to scroll through the months of data that you can expand.

Many of the features available in Google Webmasters Tools are available in Bing with some twists.

Continue Reading

August 7, 2011 / Search Engine Optimization, WordPress / by Kathy Alice


My post where I stated that I have noindex my category pages attracted some attention. I guess I’m not too surprised, it’s not a common recommendation. I’ve seen people recommend using the read more tag, excerpts and to adopt a practice of using one category per post. This is all good advice if you keep your category pages indexed. Replicating the full post on your category page is duplicate content you want to avoid, and excerpts are a great way to populate your category page with some unique content. Additionally not using multiple categories on your posts will keep the proliferation of the post content to a minimum.

But I took it further and just noindexed the category pages and I would argue that many bloggers should do the same. Why? And should you take my advice?

Continue Reading

June 17, 2011 / Search Engine Optimization, WordPress / by Kathy Alice


Blue WordPress LogoThe All in One SEO WordPress plugin is a very popular plugin. Many install it so that they have the ability to customize their post’s page title. This is very useful to do from the SEO perspective. Your post title should be written for your reader and be catchy, your page title for your post should be more oriented towards keywords.

But the plugin has other settings that require attention. Out of the box the plugin configuration will noindex your category pages but not your tag pages. This isn’t necessarily what you want and I’ve had to fix a couple of blogs that had the default settings.

Continue Reading

April 28, 2011 / Search Engine Optimization / by Kathy Alice


Here’s a question I got today…

I want to submit my recipes to yummly.com. I’ve noticed that the big, well known recipes sites have submitted their recipes to this site as well. Wouldn’t this cause duplicate content issues?

Well yes, any content that is duplicated across domains would fall into the duplicate content definition and would present to Google and the other search engine with a duplicate content issue (see below for the definition of duplicate content). But the real question being asked here is: Will it adversely affect my site?

Continue Reading

April 26, 2011 / Search Engine Optimization, WordPress / by Kathy Alice


One of my goals has been to address my high bounce rate on this blog, which has been above 80%. To do that I’ve been working on features that increase my website stickiness.

Bounce Rate is a SEO factor

Bounce RateWhy would I want to do this? Let’s put the SEO factor aside for a moment. As a blogger you of course want people to get value from your blog, read several posts and return. A high bounce rate means that most of your visitors just visited the single page they originally landed on and then left your blog. Of course if the article answered their question completely that would be a good thing, even if they left without browsing further. This is more difficult to measure, but you can look at time spent on the site as another clue.

Most SEOs would agree that Google and the other search engines are taking bounce rate into account. Google might be looking at Google Analytics for the bounce rate, but even if you don’t have Google Analytics installed, Google and Bing can collect bounce rate data by looking at how quickly the user returns back to the search engine results page and clicks on the next result. A quick return and click on the next website on the list means the user didn’t find what they are looking for on your website.

So from both the SEO and user engagement / conversion perspective you should care about your bounce rate and website stickiness.

Continue Reading