If want want some help to speed up your keyword research, guest author John Alexander is going to give you a few free tips.
While this article is primarily geared towards Wordtracker users, everyone will find these tips useful.
It’s true that you are going to discover important keyword phrases in the end result, but don’t start by going in exploring for specific keywords that are already pre-programmed into your mind because you *THINK* they are most important or you may just spend your time seeing only what everyone else sees. When you are exploring or when you’re in “exploration mode” you want to discover the big windows of opportunity that most people hardly EVER see. Stop guessing and look at more than the first bit of data that makes the most sense.
When exploring Wordtracker’s keyword and phrase research data, you need to stop putting your research up against the clock and stop feeling like you need to be extremely logical. Release yourself from stress and treat it more like a mission of exploration. If you remove the pressure it will often make room for you to think much more creatively.
Allowing ourselves to be creative when exploring human behavior can open up huge rifts that might otherwise and often go completely undiscovered. Hang on to your hat, because as you allow yourself the liberty to be creative and reduce all of the usual stresses of a client’s expectation of high performance, there is new liberty to observe things that you might have ordinarily missed.
If you don’t see what I mean, I’ll say it plain and simple. Many times people say they do keyword and phrase research but what they are actually doing is entering very specfic terms that make the most sense and in doing so, they can miss lots of other opportunities because they don’t understand how to expore all of the data.
Allow yourself to focus on “how people dialog with you.” Think back to any conversations you’ve had recently with a customer. Can you recall that conversation? What did they say to you and how did they say it? What did they ask you and how did they ask it. Let these ideas begin to come into your mind through a natural creative progression from one thought to the next.
Think about this next time you are doing keyword and phrase research …
We are often not logical when we are in a creative state. Exploring true keyword and phrase research data is one action in life where it actually pays off NOT to be so logical. It takes practice, but once you are on a roll you won’t need me or anyone else to tell you that you’re finding especially and useful results. Some of the most boring “everyday words” can open huge windows, if you explore them.
Why is that, you wonder? It’s simple, nobody ever thinks to explore common terms.
Is it always logical? No.
If our minds worked logically, we would exhaust every category and list hundreds of types of wheels before we moved on to clocks, and then list dozens of clocks. But instead, notice that our minds bound forward. In some small way this illustrates the leaps which have measured our progress. But recognizing that this is naturally the way the mind works, I encourage you to give yourself permission to explore Wordtracker in the same fashion.
Let your mind be free to observe landmarks along the way and then dig into those landmarks to reveal several levels of search behavior beyond what others are seeing.
You might ask yourself, but why are others not seeing what you will see? The answer is very simple. Their minds are pre-loaded, pre-programmed, and totally fixed on a “keyword hunt” for the keywords they are convinced are important. They do not understand the value of exploring what an audience of searchers truly want. I call this limitation the “keyword hunt” mindset.
Don’t go into doing Wordtracker keyword and phrase research with a pre-established list of keywords that are subconsciously stored in your mind, but instead, go into Wordtracker with a clean slate. Learn how to let the tool sort all of the best data and then reveal the best windows of opportunity based on searches within the last 90 days.
John Alexander conducts seo training at Search Engine Workshops offering live SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John is author of an e-book called Wordtracker Magic and has taught SEO skills to people from 87 different countries world wide. John’s articles can be read in publications like Search Engine Guide, WEBpro News and many others.
One of the more widely understood ways of getting the search engines’ attention is quality content, but then the next issue is seriously considering how you’re going to keep everyone coming back for more! For both needs, one-of-a-kind, informative, top quality articles are an absolute necessity.
This will generate debate and drive in feedback from among readers and cause quite a bit of buzz around your article. Word travels fast on the Internet and Twitter, so your article will be getting lots of exposure while creating healthy dialogue at the same time.
There are several ways to encourage reader response to an article. In the past, most writers usually supplied their email at the close of the article. However, as no one reading the article can actually see anyone else’s comments, this is a passive response. A more active approach is to place a comments section at the bottom of your article where readers can give their opinions on what they’ve just read. But sometimes, the comments left can take attention away from the actual article or get off track from the original topic.
A better way to attract valuable feedback is to link the article to an online survey. This type of reader response also helps the writer or publisher obtain measurable comments. By implementing an online survey, you can discern whether readers enjoyed the article, if they had the same viewpoint as what was said, if they disagreed entirely, or if they had any other extra information to share.
There are websites available that assist with creating the online questionnaire and in providing information on how to link the survey to the article. Useful tools which track and measure feedback are also available. Some online survey providers also offer the option of sharing real time survey results with readers and provide incentive ideas to encourage readers to participate in the questionnaire.
Linking an online survey to an article is an ideal means of communication that motivates intense discussion about a specific topic. It’s an inexpensive investment that has great benefits in enabling you to get the most measurable response from an article.
Adam Toren, Co-Founder of Young Entrepreneur, specializes in developing the profitability of struggling businesses with a specialised and ‘bottom line’ approach. Adam, along with his brother, have created, purchased and sold a variety of companies over the years. At the moment, they own and manage a highly successful publishing company and several dedicated online enterprises.
Videos are on thousands of websites. There are unusual videos, advertising videos, and many other types of videos. Videos can make your website and your products come alive so you may want to seriously consider using them in your marketing efforts.
Numerous sites use how to videos to confirm their products or how to do something in their enclosure. Craft sites, cooking sites, instructional sites, the list is endless for the kinds of sites that use video. Short how to videos are a hit with customers because they now believe that they, too, can perform the action seen on the video. How to videos answer questions your customers may not have realized they had. Demonstrating how your product works is a powerful Internet marketing strategy to use to draw in customers.
Even if you don’t need to demonstrate how to use your product, showing it being used brings it to life and makes it more exciting. Consumers have responded to television commercials for decades now because they are moved by seeing products being enjoyed by people just like them. Videos are powerful advertising media and have become popular Internet marketing strategies.
Video testimonials have become a popular way that savvy Internet marketers use to show possible customers how satisfied their present customers are. Many people actually like to give video testimonials because they are usually allowed to have a link to their own website attached to the video so their testimonial also provides free advertising for them. Customers see real people enjoying your product instead of “Bob from Ohio” that we’ve seen in incalculable direct mail catalogues over the years. Nobody ever knew who Bob from Ohio was but when customers see a user from www.theirsite.com enjoying your product, it lends real credibility to the testimonial.
Take a look at some of the videos on the websites you visit and attending how they move you. Are you entertained, bored, or did you just learn something? Experiment with video strategies on your websites and notice any traffic patterns that may change as a result. You might also make a place for visitors to comment on your videos as any feedback you can get from site visitors could be very useful to your Internet marketing campaigns.
Unless you can put a tick by most of the elements in our list then your web site is NOT very search engine friendly.
If a search engine is to regard your web site as truly search engine friendly it must be able to tick a lot more of the items in our list than was ever previously the case.
If you can not in all honesty tick enough elements on the list below, then you have some catching up to do, especially when this is not a complete list.
You might also like to try our optimization tutorial quiz to see how search engine friendly your website is compared to our full list of fifty factors.
There are ten questions in our online search engine optimization tutorial quiz that cover all the essential aspects for a search engine friendly website and cover the essential elements of optimization that you should have on your own web site.
An optimization tutorial following the quiz explains why all of the elements are important in making your site well optimized and search engine friendly.
To determine how well your site is optimized take our search engine optimization tutorial and see what you could do to improve it.
You will not be asked to sign-up for anything, or provide any personal details.
About the Author:
Andy Theekson has 8 years of experience in web site design and search engine optimization and offers free advice and a wide range of website optimization services.
4 Ways To Get Your Opt In Subscribers To Trust You Quickly
While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. email marketing software, This is mainly because these subscribes wants to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen.
Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.
With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketingintegrated marketing, media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user you don’t personally know is a big achievement.
To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you thin about it. Getting the numbers is not that simple though, or maybe it is?
– Getting the trust of your clientele shouldn’t be so hard especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Ell, frankly if you decide to go into a business most probably you have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in..
– Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if you’re into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.
– Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide.
– Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing informationemail marketing, on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.
Remember that when you get the trust of your clients don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as ell as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.
When you have your website uploaded and running, you might be thinking your job is over. In fact the big task is going to start now, promoting your online business and generating traffic. If no one comes to your site, how will your business make any money?
There are many ways to generate website traffic. It can be paid traffic method or free method. PPC campaign is one of the main paid website promotion. But for a new internet marketer with limited financial resorces often paid method is simply not possible. So we should think about getting free website traffic.
Think about the keywords first. Make sure you use; low competitive, moderate demand keywords. If you go for competitive keywords it will be very difficult to win against high page rank sites. Also, find some ‘more targeted’ keywords. They will be less competitive, but you will get targeted visitors.
You can submit your website to directories. Yahoo, MSN like big directories are paid directories. You can look for directories in your niche as well. Make sure you submit your site in the correct section of your niche.
Write articles and submit to blogs as a guest author or to article directories with your site link in resource box.
Try getting back links from authority sites in your niche. One way links means vote of acceptance. When some authority site accepts you, you got high rankings in search engine eyes. Reciprocal link exchange also gives some benefit, though not as good as one way links.
If possible add a blog to your site. Search engines like more and more fresh content. Also there are many ways to promote your blog posts and this will give more back links to your site. Social book marking is an example of blog promotion.
Visit forums in your niches and make some valuable comments and use your website link as your signature line. Before doing this make sure you read their rules. Otherwise you will be booted out. Another advantage of visiting these forums is that you will know the pulse of the market. You will know what is hot selling right now? Also try noticing what people are asking more and more in forums. Try making a product in that field to solve their problem.
Make some free eBook or small report in your niche and submit in free eBook directories with a opt in form. You can try free advertising blog, free classifieds sites and give away event sites with these offers. If you can make some audio or video product, it will be more effective. Consider creating software and submitting it to download directories.
You have come up with an idea for a way to make money on the net or you have decided which program you would like to promote online. You have built a terrific website that is informative and entertaining. Do you know what will be the biggest obstacle to your online success? It happens every day to millions of marketers online and no one is saying anything about how detrimental this problem can be to your marketing efforts.
Has this happened to you? You’ve joined a program or built a site and you know that your most important task every day is to drive traffic to that site. Even though you know that you must drive traffic to that site, that the very survival of your enterprise depends on that traffic; you waste countless hours every week opening the offers that flood your inbox every day instead of promoting your own site or program. Come on admit it. Everyone does it, but the really successful marketers are able to focus their energy like a laser on their single most important marketing task.
It’s hard to not look at all the offers that you receive every day. After all, marketers everywhere continue to use email to get their message out and some of them are very creative people. The subject lines in your inbox are screaming, “Open Me” as loud as possible. As an intelligent person you are naturally curious to find out what’s inside that message.
As enticing as those subject lines are, don’t waste your time opening them up. You have already built your site or chosen your program. You need to be promoting only that site or program. The time that you waste looking at someone else’s offer can never be recovered. Each of us only gets 24 hours per day. You need to spend as many of those 24 hours promoting your site or chosen program. Until your site ranks high enough to get natural traffic from the search engines, your primary task is to drive traffic to your site – nothing else.
One way to stay focused on your online enterprise is to protect the email addresses that are linked to your offer. Never use these addresses to join lists or subscribe to newsletters. If you do, in no time the mailboxes will be filled with offers instead of messages pertinent to your enterprise. For example, use email@example.com, firstname.lastname@example.org and email@example.com for the payment, customer support and general information requirements of your site and never use them for anything else. That way you can get through your daily email chores quickly and have more time for traffic generation.
To visit this author’s website please visit WSI internet marketing for better business results
Increasing the Adwords Quality Score of your keywords and optimizing your Adwords campaign is definitely a must if you want to reduce your cost and increase your sales when you running some Ads using PPC Google Adwords. Because quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even shown at all!
The definition of Quality Score it self is stated by google as a dynamic variable that calculated for each of your campaign keywords which combine a variety of factors and measures on how relevant your keyword is to your ad text and to a user’s search query.
The most important factors that will have an effect on your keywords Quality score can be summarized as below:
– The history of the keyword Click Through Rate
– The Account history which is a combination of all ads and keywords in the account
– The quality of landing page
– The relevance between keyword and ads in its ad group
Some tips below you can try to improve the quality score of your keywords:
– Divide your keywords into smaller ad groups that are more targeted. You can set around 15 – 20 keywords in one targeted ad group.
– By splitting your keywords in more targeted ad groups, you can create more targeted ad copy for your ad groups. Take care of the keyword grouping as per the theme of the ad group. Then use upper case on each word on the ad copy, and include the main keyword in the title, ad copy and display URL of your ads.
– Optimize your ad copy by creating multiple ad copy at once, and analyze their performance after your ads running for about a week. Create clear, relevant, convincing & appealing ad text. Then choose the one with the best performance one and delete the others, replace with other new creatives to test.
– Test your keywords by using the matching options. Choose which best for your business either using broad match, phrase match or exact match, see which one is giving you higher quality score and lower minimum CPC.
– Include your keywords on the meta tag of your landing page, as title tag, description tag and keywords tag.
– Do some link building to your landing page by using the keywords you use at your campaign as the anchor text.
– Take notice on the load time of your landing page. Do not place some heavy graphics on your landing page. The load time also should be faster if you use a hosting server in your targeted geographic region.
In general, analyzing your quality score and its usage is about making a better ROI from your Adwords campaign. If you keep analyzing and testing new scenarios whilst staying committed to measurement your business will get in better results.
With credit to Internet Marketing Indonesia
People will always have their own opinions about something. The great thing about self-expression these days is that anyone can be able to get themselves published through the Internet. Just start blogging and you have your own place in the World Wide Web, which can help you rant all you can, share your knowledge, share your life, or just simply to share your thoughts. People trying to make a living off internet marketing also tend to try blogging to gain an audience and make money.
A blog is a short reference to web log, which can be likened to a diary or journal. The major difference is that this one is for the public’s eye. If you have something in mind that you want to share to the whole world, you can do so through your own blog.
There are a host of media one blogger can use like articles, images, video clips, or digital photos in making one’s blog more interesting. The blog can be about certain topics on which the blogger has a lot of brilliant ideas about. Any one blog can be a host to many links to whatever the author of the blog finds useful or interesting online.
Blogs can be about a mom’s adventures with taking care of her baby and other kids. Others may be about travel adventures, gadgets, movies, shopping, or tutorials of sorts. There are many ways one can make use of blogging. What’s best about this is that one can sign up anytime for an account for free.
Blogging has become very popular that there may be thousands upon thousands (or even millions!) already floating around the Internet now. Many of those that have become popular have visitors that regularly go to their sites for updates. These sites often have very good site traffic that could earn them some income.
Blogs have already existed as early as the mid 1990s but it is only recently that people have begun to embrace its potential. These days, blogs are considered mainstream media, which business-minded people use to do marketing, and which many people use for spreading informative articles like news.
Since people have found blogs, people have found ways to monetize them. If you are already established as a blogger and your site is fetching really good traffic regularly, then you may have already started to employ Internet advertisements to your web pages.
During the earlier days of doing ads online, probably the most popular forms of advertising were in the form of banners and pop-ups. But since so many sites are now online, and people have grown tired of being disturbed when they are reading or browsing, the way businesses advertise through blogs or websites has changed, evolved, or adapted.
When you have ads in your blog, you will be able to get some commission from the providers whenever your visitors click on the links. This can be tracked and you get paid depending on the policies set by the merchant or ad provider.
Blogging will continue to be that great medium for people to express themselves, but it will most likely grow even more into this medium for people to promote products or services, for free.
Article brought to you by CodingElite
Online copywriting has become a multi-billion dollar resource for companies that utilize the internet. There are ads, publications, banners, websites and articles that are written by freelance copywriters through the internet. Copywriting persuades or draws attention to whatever is being promoted. An ezine is the digital version of a magazine. Good online copywriting invites a person to actually read the ad whereas bad copywriting can quickly be navigated away from.
The internet has turned into a billion dollar revenue source for thousands and thousands of companies throughout the world. Online copywriting is more often associated with a form of article called a Search Engine Optimized (SEO) article. The SEO copywriter writes articles, varying in lengths, to fit a series of keywords or phrases that will turn up prominently in an internet search through such search engines as Google or Yahoo.
A web copywriter absolutely must know their way around the internet. Readers usually only skim through the ads or articles so a copywriter for the internet must know how catch the reader’s eye.
Words have power. We see that day in and day out through the commercials and ads we see each day. But one form of online copywriting we do not often take into consideration when thinking about copywriting advertising in general is that essays or reviews against a particular subject are considered a form of marketing.
Take for example the government and organization ads against smoking. The articles and commercials are very much against use of any form of tobacco. Their use of health statistics show the detrimental effects that smoking has on our bodies, not only as a tobacco user, but through second hand smoke as well.
Online copywriting is a growing field. Copywriting courses can help you refine your craft and help draw readers to your articles. As more businesses turn to the internet for a wider customer base, so too will the need for hiring competent copywriters. The best place to find vacancies or freelance positions is writing forums. Many companies advertise there for a freelance copywriter.