Online copywriting has become a multi-billion dollar resource for companies that utilize the internet. There are ads, publications, banners, websites and articles that are written by freelance copywriters through the internet. Copywriting persuades or draws attention to whatever is being promoted. An ezine is the digital version of a magazine. Good online copywriting invites a person to actually read the ad whereas bad copywriting can quickly be navigated away from.
The internet has turned into a billion dollar revenue source for thousands and thousands of companies throughout the world. Online copywriting is more often associated with a form of article called a Search Engine Optimized (SEO) article. The SEO copywriter writes articles, varying in lengths, to fit a series of keywords or phrases that will turn up prominently in an internet search through such search engines as Google or Yahoo.
A web copywriter absolutely must know their way around the internet. Readers usually only skim through the ads or articles so a copywriter for the internet must know how catch the reader’s eye.
Words have power. We see that day in and day out through the commercials and ads we see each day. But one form of online copywriting we do not often take into consideration when thinking about copywriting advertising in general is that essays or reviews against a particular subject are considered a form of marketing.
Take for example the government and organization ads against smoking. The articles and commercials are very much against use of any form of tobacco. Their use of health statistics show the detrimental effects that smoking has on our bodies, not only as a tobacco user, but through second hand smoke as well.
Online copywriting is a growing field. Copywriting courses can help you refine your craft and help draw readers to your articles. As more businesses turn to the internet for a wider customer base, so too will the need for hiring competent copywriters. The best place to find vacancies or freelance positions is writing forums. Many companies advertise there for a freelance copywriter.