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How I doubled traffic to my blog
This year I got serious about increasing the traffic to my blog. The result? Over three months I saw traffic double. For the month of June I got 1200 visitors, 1000 of that was organic traffic. Here’s the five things that I did:
- Blogged twice a week. Used to be I would sporadically and inconsistently blog. Knowing that search engines love frequent and unique content. I started blogging twice a week. There have been weeks when it’s been once a week, like recently; but on the whole I’ve kept the discipline. Additionally for most posts I researched the best keywords to use in my page title and URL using the Google Keyword Tool. I found that if I could blog on something relatively new, like my Pagemodo review and avoid “me too” content, those posts did well in traffic.
- Be social To engage in the online community, most posts I tweeted. I also wrote a guest post on Google’s Panda algorithm that brought in some traffic and even some email signups and of course created a new backlink. Occasionally I would also comment on other blogs. I’m getting more comments and questions on my posts and I would respond to those. It’s great when the interaction gives you ideas for new posts. Special mention should go to Ann Evanston’s Blogger Monday, although that was more of a factor in traffic for me last year than this year. Who says no follow links from guest blog commenting don’t matter?
- More linkbuilding. I submitted my blog to several Blog Directories.
- Addressed duplicate content Google had more than 100 of my tag pages indexed, which was diffusing my good unique content with duplicate low value pages. So I noindexed my tag pages.
- Improved bounce rate User engagement with your website is now a signal the search engines pay attention to. My blog had a high bounce rate (84% for the first three months of the year). So I installed two plugins: Yet Another Related Posts and Random Posts which suggest other posts a visitor might want to read. I also added a few nav bar items. My bounce rate is still high, but has come down to 73% for the last 30 days.
There is definitely more work to be done. I need to guest post more and get more of a Facebook strategy. I have additional blog configuration items to tackle and I need to focus more on linkbuilding overall. But it’s nice to get the feedback that I am on the right path.
About the Author Kathy Alice
Kathy Alice Brown is a SEO expert specializing in Technical SEO and Content. In her spare time she loves to get outside.
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