I recently blogged about the new FTC Guidelines, which “address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers”. The revised guides require “disclosure of material connections between advertisers and endorsers”. While the intent of new guides appear to be more focused on bloggers who get free products and get paid to endorse a product, the language is sufficiently broad enough that it applies to bloggers that embed affiliate links, even if your review of the product is neutrally biased and not really a testimonial.
Videos are on thousands of websites. There are unusual videos, advertising videos, and many other types of videos. Videos can make your website and your products come alive so you may want to seriously consider using them in your marketing efforts.
Numerous sites use how to videos to confirm their products or how to do something in their enclosure. Craft sites, cooking sites, instructional sites, the list is endless for the kinds of sites that use video. Short how to videos are a hit with customers because they now believe that they, too, can perform the action seen on the video. How to videos answer questions your customers may not have realized they had. Demonstrating how your product works is a powerful Internet marketing strategy to use to draw in customers.
Even if you don’t need to demonstrate how to use your product, showing it being used brings it to life and makes it more exciting. Consumers have responded to television commercials for decades now because they are moved by seeing products being enjoyed by people just like them. Videos are powerful advertising media and have become popular Internet marketing strategies.
Video testimonials have become a popular way that savvy Internet marketers use to show possible customers how satisfied their present customers are. Many people actually like to give video testimonials because they are usually allowed to have a link to their own website attached to the video so their testimonial also provides free advertising for them. Customers see real people enjoying your product instead of “Bob from Ohio” that we’ve seen in incalculable direct mail catalogues over the years. Nobody ever knew who Bob from Ohio was but when customers see a user from www.theirsite.com enjoying your product, it lends real credibility to the testimonial.
Take a look at some of the videos on the websites you visit and attending how they move you. Are you entertained, bored, or did you just learn something? Experiment with video strategies on your websites and notice any traffic patterns that may change as a result. You might also make a place for visitors to comment on your videos as any feedback you can get from site visitors could be very useful to your Internet marketing campaigns.
I’ve been doing some mass unsubscribes from the IM guru’s lists. Too many hyped promotions, too many people cross promoting. And the worst thing of all, it completely distracts me from getting real work done. Seems like I’m not the only one.