Category Archives for Old Internet Marketing Articles

Keeping Focused – How to Avoid Internet Marketing Ad Overload

You have come up with an idea for a way to make money on the net or you have decided which program you would like to promote online. You have built a terrific website that is informative and entertaining. Do you know what will be the biggest obstacle to your online success? It happens every day to millions of marketers online and no one is saying anything about how detrimental this problem can be to your marketing efforts.

Has this happened to you? You’ve joined a program or built a site and you know that your most important task every day is to drive traffic to that site. Even though you know that you must drive traffic to that site, that the very survival of your enterprise depends on that traffic; you waste countless hours every week opening the offers that flood your inbox every day instead of promoting your own site or program. Come on admit it. Everyone does it, but the really successful marketers are able to focus their energy like a laser on their single most important marketing task.

It’s hard to not look at all the offers that you receive every day. After all, marketers everywhere continue to use email to get their message out and some of them are very creative people. The subject lines in your inbox are screaming, “Open Me” as loud as possible. As an intelligent person you are naturally curious to find out what’s inside that message.

As enticing as those subject lines are, don’t waste your time opening them up. You have already built your site or chosen your program. You need to be promoting only that site or program. The time that you waste looking at someone else’s offer can never be recovered. Each of us only gets 24 hours per day. You need to spend as many of those 24 hours promoting your site or chosen program. Until your site ranks high enough to get natural traffic from the search engines, your primary task is to drive traffic to your site – nothing else.

One way to stay focused on your online enterprise is to protect the email addresses that are linked to your offer. Never use these addresses to join lists or subscribe to newsletters. If you do, in no time the mailboxes will be filled with offers instead of messages pertinent to your enterprise. For example, use sales@yourdomain.com, support@yourdomain.com and info@yourdomain.com for the payment, customer support and general information requirements of your site and never use them for anything else. That way you can get through your daily email chores quickly and have more time for traffic generation.

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Some Tips to Increase Google Quality Score from Internet Marketing Indonesia Journal

Increasing the Adwords Quality Score of your keywords and optimizing your Adwords campaign is definitely a must if you want to reduce your cost and increase your sales when you running some Ads using PPC Google Adwords. Because quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even shown at all!

The definition of Quality Score it self is stated by google as a dynamic variable that calculated for each of your campaign keywords which combine a variety of factors and measures on how relevant your keyword is to your ad text and to a user’s search query.

The most important factors that will have an effect on your keywords Quality score can be summarized as below:
– The history of the keyword Click Through Rate
– The Account history which is a combination of all ads and keywords in the account
– The quality of landing page
– The relevance between keyword and ads in its ad group

Some tips below you can try to improve the quality score of your keywords:
– Divide your keywords into smaller ad groups that are more targeted. You can set around 15 – 20 keywords in one targeted ad group.

– By splitting your keywords in more targeted ad groups, you can create more targeted ad copy for your ad groups. Take care of the keyword grouping as per the theme of the ad group. Then use upper case on each word on the ad copy, and include the main keyword in the title, ad copy and display URL of your ads.

– Optimize your ad copy by creating multiple ad copy at once, and analyze their performance after your ads running for about a week. Create clear, relevant, convincing & appealing ad text. Then choose the one with the best performance one and delete the others, replace with other new creatives to test.

– Test your keywords by using the matching options. Choose which best for your business either using broad match, phrase match or exact match, see which one is giving you higher quality score and lower minimum CPC.

– Include your keywords on the meta tag of your landing page, as title tag, description tag and keywords tag.

– Complete your landing page by adding links to some informative pages such as the privacy policy page, about us page, terms and conditions page and a contact us page.

– Do some link building to your landing page by using the keywords you use at your campaign as the anchor text.

– Take notice on the load time of your landing page. Do not place some heavy graphics on your landing page. The load time also should be faster if you use a hosting server in your targeted geographic region.

In general, analyzing your quality score and its usage is about making a better ROI from your Adwords campaign. If you keep analyzing and testing new scenarios whilst staying committed to measurement your business will get in better results.

With credit to Internet Marketing Indonesia

Increase Sales Online With Better Website Copywriting

Online copywriting has become a multi-billion dollar resource for companies that utilize the internet. There are ads, publications, banners, websites and articles that are written by freelance copywriters through the internet. Copywriting persuades or draws attention to whatever is being promoted. An ezine is the digital version of a magazine. Good online copywriting invites a person to actually read the ad whereas bad copywriting can quickly be navigated away from.

The internet has turned into a billion dollar revenue source for thousands and thousands of companies throughout the world. Online copywriting is more often associated with a form of article called a Search Engine Optimized (SEO) article. The SEO copywriter writes articles, varying in lengths, to fit a series of keywords or phrases that will turn up prominently in an internet search through such search engines as Google or Yahoo.

A web copywriter absolutely must know their way around the internet. Readers usually only skim through the ads or articles so a copywriter for the internet must know how catch the reader’s eye.

Words have power. We see that day in and day out through the commercials and ads we see each day. But one form of online copywriting we do not often take into consideration when thinking about copywriting advertising in general is that essays or reviews against a particular subject are considered a form of marketing.

Take for example the government and organization ads against smoking. The articles and commercials are very much against use of any form of tobacco. Their use of health statistics show the detrimental effects that smoking has on our bodies, not only as a tobacco user, but through second hand smoke as well.

Online copywriting is a growing field. Copywriting courses can help you refine your craft and help draw readers to your articles. As more businesses turn to the internet for a wider customer base, so too will the need for hiring competent copywriters. The best place to find vacancies or freelance positions is writing forums. Many companies advertise there for a freelance copywriter.

Affiliate Marketing – Some Thoughts And Ideas.

Affiliate Marketing – what is it?

It is a very simple process where you as the affiliate sell or promote a merchant’s product or service for which you will receive a commission . This process is probably the lowest cost business model when starting an Online Business, and as such is the most popular method with many newcomers to Online Marketing.

This business model exists in many different forms and are commonly called Affiliate Programs. You join the affiliate program that the merchant is operating that is selling the particular product you are interested in promoting. The most common types of programs are as follows:
1 – Pay per click – each visitor you send to the merchant’s site will earn you a commission.
2 – Pay per lead – each lead you send to the merchants site will earn you a commission.
3 – Pay per sale – commission will be paid by the merchant for each sale made at his website.
Each one of the above returns a certain payment for delivering the click, lead, or sale. By far the largest number of businesses utilizing this model work on a Pay per Sale system.

Your prime costs will be in the promotion of the product or service. All costs associated with the product, sales page, delivery, after sales services, as well as merchant services set up and costs, will be to the merchants account.

When starting your Internet Business through affiliate marketing there are five steps to follow:

  1. Find your niche market which shows enough demand as well as a reasonable supply, as well as one that would support future business growth.
  2. Find out what the market is searching for in terms of solutions to problems, or a product/service for which there is a shortage of supply or even a deficiency.
  3. Research the available affiliate products and services for something that will fill the deficiency or fix the problem.
  4. Promote the product by every means available to you.
  5. Although this is not necessarily essential, owning your own website can increase your methods of promotion, but more importantly it allows you to presell the product before redirecting them to the merchants sales page.

The final item regarding your own website needs serious consideration as it will be the way to go to develop and grow your business and to start creating an opt-in list of targeted potential customers.

Creating a trust between you and your customers, as well as your partners, is of prime importance to your business. This trust will serve you well as your customers will gradually consider you to be their expert in this niche and they will take your recommendations and buy. Do not think for one minute that without it you will be able to succeed. Affiliate Marketing, like any other business model, relies entirely upon the trust you painstakingly build over a period of time.

This article brought to you by WSI Internet Marketing

Online Marketing Success Tips – 5 Online Business Success Tips

What is the key component in succeeding in online networking? That’s simple…it’s you. If this surprises you then it shouldn’t.

Did you know that most people who join an internet network marketing business don’t really think about the company or products, it’s the person who has been prospecting in that they’re are more concerned with. You see, when a person is searching for an internet network marketing business they are generally looking for a solution to a problem.

More than likely it’s of a financial nature and their thoughts revolve around setting themselves up to be able to provide for themselves and their families in the years ahead. So when you make contact with a prospect the last thing they probably want to hear is how good a company is or how life changing the products are.

“What’s in it for me?” That’s what they will more than likely be thinking about and if you recognize this, then you are on the way to hitting a home run. In this article, we will give you a few tips on how and what you need to be doing and thinking of when a prospect first comes into your funnel.

  • Don’t be tempted to hit prospects with a sales pitch first up. For some reason, they want to shove a network marketing company down the throats of their prospects and tell them how life changing the products are.
  • Ask yourself this…what attracted you into your current home based business? People will eventually join you and not your company because it’s you they develop a relationship with and learn to trust. The company is simply the vehicle to take you both forward to your ultimate goals.
  • When a prospect first responds to your marketing message you need to start selling yourself immediately. It’s time to prove to them that you are the right person for the job. And make no mistake, you are under scrutiny. It’s like going for a job interview and in actual fact, it’s not the prospect being scrutinized it’s you.
  • You are being analyzed without realizing it. If you can demonstrate to your prospect you’re the right candidate then they will come back to you for more information. And giving value from the start is what counts.
  • Training starts from the first contact. Give them advice on how to succeed in home based business. Point them to resources they can check out. Send them resources they can view, read or listen to. Consider them part of your team the moment they contact you and train them as if they were.

A Beginners Guide To Social Media Marketing

In the past few years, Social Media and Social Media Marketing have become buzz- words. This is due to the popularity of sites like Reddit, Facebook, etc. The social media have two components – user generated contents and the ability to form networks of friends for sharing contents.

In sites like Facebook users create their profile pages and use texts, pictures, and videos to embellish the pages. They can then share those contents with others in their friends’ network, or the social network

In sites like Digg, YouTube, Flickr users submit a summary of news articles, pictures, videos and they vote on the contents submitted by others. Popular contents are featured on the homepage and it drives massive amount of traffic to support your campaigns.

There are many variations of the two models described above, including a combination of the two.

Using the social media sites to promote your product or services (or a website) is called social media marketing. There are two types of traffic you get when your content becomes popular in a social media site.

The primary traffic or the direct traffic comes from the site where it becomes popular. For sites like Digg, it can be huge and your site should be ready to handle the surge in traffic without crashing.

When your site becomes popular in a social media site, people talk about your site and the post that becomes popular. The secondary traffic or the indirect traffic flows from that activity long after the surge due to the primary traffic is over.

So, what are the benefits of primary and secondary traffic from the social media sites? The primary traffic exposes your site to people who have no other means of knowing about your existence. Some of those visitors will become regulars to your site if you are providing something that they want on a regular basis.

Social media Internet Marketing lets you expose your site to a large group of people. If your search engine traffic has leveled off, shifting your focus to the social media marketing and becoming successful in that will take you to the next level in search engine traffic.

Article brought to you by WSI Internet Marketing

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