Twitter is certainly having a momentous summer. There was the recent DDOS (distributed denial of service) attacks, that rendered it inoperative. And the battle lines between it and facebook became more clearly drawn. Twitter is definitively morphing before our eyes, as I recently alluded to in my “lost its shine” post, but the question is into what?
The two trends to watch are use of twitter for branding, as Martha Stewart has, and the its search engine.
If you haven’t jumped yet onto the twitter bandwagon, check out this blog post I got from the Web 2.0 group on LinkedIn, an excellent group of links on using twitter.
After my troubles in hacking this theme to look more colorful (and not being satisfied with the results – it’s not particularly clean looking) and also due to incompatibilities with upgrading – I have started looking into theme frameworks and child themes as a way forward for myself and my clients.
Ok, I must have done this wrong. Or maybe I was on too old of a version of wordpress.
I wanted to install sociable, a popular wordpress plugin that makes it easy for your visitors to digg, facebook, etc.. your blog posts. However the most recent sociable version did not work with my current version of wordpress 2.3.3, which is quite old. It was obviously time for me to upgrade wordpress.
Installing wordpress is a snap, but it seemed less clear how to upgrade. The wordpress codex seemed indicate I should download the latest version .. but I was a little concerned about overwriting all my customizations, it also mentioned that my hosting provider might provide some point and click support for what I wanted to do.
Excellent! I thought (I can be really lazy about this stuff)
I use bluehost. Since I have installed wordpress they have started using simple scripts in place of fantastico (yes the install was a while ago). I followed the prompts and then got the dreaded error about finding some incompatibilities and asking permission to overwrite. I of course said no, but that stopped the process cold. I apparently had no option but to say yes.
But before I said yes (yes please overwrite files you aren’t telling me anything about …) I used filezilla to pull down a backup of all my files. Then, with some trepidation, I clicked yes to the overwrite prompt.
The first sign of trouble was that it gave me a new password for my admin account. Umm, I don’t use “admin” for my admin account. I then went to my blog and what was staring at me was the default wordpress theme with the single hello world post. Insert your favorite expletive here.
The lost of the theme wasn’t hugely concerning, that was easy to fix. And in fact I just went into the admin, switched themes to greyidea (the theme I’m using), with all my extensive customizations to it intact.
But none of the 100 or so blog posts. That seemed like a major problem, I hadn’t thought to back up the database (wordpress keeps a lot of stuff in a mySQL database). I would have rather rebuilt the theme.
But was all my posts gone? phpadmin is a most handy tool. And sure enough there were two databases. A peek at my saved wpconfig file showed I was pointing a different database. A quick fix (glad I saved the original config file so I had the username and password!) to wpconfig, upload, and I was back in business. Everything, even my original admin account started working again.
Installing sociable was easy compared to the “upgrade”.
So the question is, is there a easier way to upgrade wordpress to the latest version?
For a guide to many of the web 2.0 sites out there, check out the go2web2.0 application and tools directory. It’s an overwhelming list but an interesting browse. Unfortunately there is no real indicator that separates out the relevant and “must know about” from the obscure. For example, in the social category: digg is lumped with a bunch of other sites I have never heard of. The lesser known sites tend to be very niche focused (for example: steepster – tea drinkers unite)
If you click through the site icon, there is a short description and you can get a sense of the buzz about the site, as tweets, blogs and youtube videos that reference the web2.0 site are displayed. If you are willing to spend a bit of time, you can discover all sorts of interesting sites.
I have been doing some customization to the wordpress theme I have using for this blog. The original theme was too mono-colored and the link color was hard to see. And of course I wanted my own header.
Many blog themes put the title of your blog both as the page title tag and also as a H1 somewhere as text in your header. This was fine with me but I wanted to have it display in a smaller font size to be more compatible with my custom header and not overrun my graphic.
So I went into the css of the blog theme and found the id tag (called “h1”) that specified the size in “em” and picked a smaller size.
It looked great on firefox, but on IE7 the size was unchanged. Furthermore I had also changed the link color from a barely distinguishable grey to a dark red with a command to underline the link on hover. Again worked great on Firefox 3, totally ignored on IE7.
With some help from my webdesigner friend from talksure, we figured out the problem. For the blog title, the theme not only enclosed the text in a div tag specifying the id “h1”, but it also had additionally enclosed the text in h1 tags (confusing .. but they *are* different). Of course the css had a larger size specified for the h1 tag. What was happenning was Firefox gave the div tags priority .. but IE7 gave the regular h1 tags priority.
A similiar problem explained the link color problem.
If you have conflicting tags, the behavior by IE and Firefox is likely to be different.
We think the reason that the title was enclosed in both a div tag and a h1 tag was to give the search engines a recognizable H1. And it makes sense this would be the blog title. However for now, the H1’s are removed so that my blog looks the same on all browsers.
Like many of you, I belong to a few business networking and education groups. They are a valuable source of potential leads, joint venture partnerships and even great ideas. So imagine my disappointment when one of the group’s members started spamming us with emails that was marketing speakers and websites with obvious affiliate links.
His facebook friend request? That got the “ignore” click. His emails? The delete button. His potential to provide a service to me? Nonexistent.
As a marketer he should really know better. With just a little education and use of the right tools, you can avoid following in his footsteps. As soon as you start using email to talk about your business and your services and products you need to avoid the “spammer” trap.
CAN-SPAM Act of 2003
In 2003, President Bush signed into law the CAN-SPAM Act of 2003. I think it is helpful to know what CAN-SPAM stands for: “Controlling the Assault of Non-Solicited Pornography And Marketing”. The key is “Non-Solicited”. Just like you may not like uninvited salesman at your front door selling you vacuum cleaners, un-solicited marketing by email has the same taint to it …. and it’s illegal to boot.
While covering the CAN-SPAM Act in it’s entirety is beyond the scope of this article, here are the two things you need to know.
Many privacy activists felt the CAN-SPAM Act was ineffectual and didn’t go far enough. Some went so far to call it the “I can spam Act”. For these reasons the ESPs (more on what that is in a moment) that legitimate businesses use set a higher standard. The removals happen quickly, usually within 24 hours. And many businesses take advantage of the “double opt-in” feature and send invitations for you join their list before even one marketing email is sent. That perfect client you met at last week’s business event may need a reminder to remember you, and an invitation to continue the conversation by joining your list is a graceful way to keep you in the forefront of their mind.
What are ESPs?
ESPs are email service providers. There are a number of excellent ones on the market, and for a monthly fee they will store your contact list, send the emails for you, help you build in your opt-in box or link, and handle all the details of email marketing, such as complying with the CAN-SPAM Act by: 1) automatically generating the unsubscribe link in each email you send through their tools and then 2) doing the right thing when someone clicks on it.
Some of the ESPs even enforce the “double opt-in” feature, where any existing list of contacts you upload into their system will be sent an email asking permission to be placed in their system. While it can be painful to lose those contacts that don’t respond, your resulting list will be of higher quality.
If you remember one thing from this article, it is that you want to do Permission based email marketing. You always want to have a user’s permission before sending them an email.
If that business network member had gone through a few extra steps to have an unsubscribe link in his email, I would have thought so much higher of him. And maybe I would have even clicked on one of his links, earning him a commission.
Interesting thing about observing trends, you can watch move them through groups as a wave. Let’s take twitter for example, it first became popular with the tech hip as a cool way to share just about anything, in 140 characters or less. I loved twitter at events such as the Web2.0 expo, following the instantaneous commentary on the speakers, and of course knowing where the cool party was.
In the last six months, it’s become the latest must have tool for entrepreneurial marketing. Talks about using social media for marketing your business have become a staple at business networking events. And with good reason, MarketOutLoud filled seats for it’s marketing events with it’s facebook connections. Some became social media divas. For the savvy it’s been a great lead generation tool.
But twitter has recently become less fun to use, at least for me. It seems like every day I get a follow request from someone that has less than 40 updates (boring!), or even worse, zero. And people that I chose to follow, immediately DM’ed me with a tweet with a link to their product. These get unfollowed really quickly.
On the other hand, facebook which I initially didn’t like much has become a better place to hang out, I have enough friends who post interesting things to catch my interest. The walled garden aspect of facebook, derided with frustration by some, seems to keep the riffraff out, the quality connections in.
And surprisingly, teenagers, a group you would have thought been the early adopters, don’t use twitter either. As my son’s sniffs “my Dad uses twitter”.
So if you have never used twitter, is it safe to ignore it now? Absolutely, not. Twitter is still a major force to be reckoned with. As evidenced by the recent Iranian election unrest, twitter is where the news breaks first. Fast breaking events that grab broad interest is where twitter shines, and it can be an excellent way to search for news. And there are influencers in the twittersphere that can direct significant traffic, if you want to play in the twitterspace for business reasons, at the very least find the ones in your industry to keep a pulse on your market.
And if you didn’t know what a DM was, it’s high time you figured it out.
The Story of Suzie is a fable, written for Internet Marketers and anyone else who wishes to succeed with a project, business, or endeavor of any kind.
Every morning she had cold-cuts for breakfast. When when guests came to her home, she served them only croissants and jam, because she had never heard of cooking.
One day her friend Mary called her, in great excitement. Mary told Suzie that she had just discovered a something new and wonderful, and that it was called cooking. Mary hastily explained that she had come across an advertisement on the Internet, which explained what cooking was.
After hearing a few sentences of explanation from Mary, Suzie got very excited herself. Amazing! One could actually put food into pots and pans, heat it up, do different things with it, and then one would not have to live off of croissants and cold-cuts.
But it got better. Mary went on to explain that cooking wasn’t only for experts, but that that anyone – even someone like she or Suzy, could learn to cook. And that in fact, they could do it right from the comfort of their own homes.
“Wow!” Suzy said. “How do I learn this?” Then, a little timidly, she asked, “Do I have to go to expensive night school? Because I don’t have ….”
“Oh no!” Mary said. “You don’t have to go to night school. I found a wonderful website online, and there is a very nice girl there, who will teach you how to cook. All you have to do is buy her eBook for $37.00. You can download it any time (even if it is 2 am!) and start cooking right away!”
Suzy ran to her kitchen computer and logged on. She quickly bought the eBook entitled “Cook at Home.”
The next day, Suzy was so excited, she even skipped her cold cuts. She grabbed a glass of milk (she had never heard of coffee yet, because that would have involved cooking) and opened up her eBook. She began to read it avidly.
On page 3 of the eBook, the author recommended a free software program which would help Suzie measure her flour and sugar, in case she needed to double or triple a recipe. So Suzy downloaded the software. (Of course, she had to enter her email address first, but that was okay, because it was free. Besides, they offered to send her a very helpful free newsletter!)
On page 10 of the eBook on cooking, Suzie arrived to her first recipe. It taught her how to make scrambled eggs. Suzy went to the kitchen, and got out an old frying pan that had belonged to her great-grandmother. “Ah, so that’s what this thing is for!” she said. She had butter, but no eggs. So she went to the store.
Suzy got caught in traffic and by the time she came back from the store, it was two hours later and she was very tired. She logged on to check her email. She was pleasantly surprised to see that already had the first issue of her newsletter!
The newsletter explained to her that, while most people tell you to cook with a frying pan, that’s really old-fashioned and slow. And that the best way to really cook was to get a special pan called the Super-Sonic-Fryer – which would “fry her eggs in less time than it takes a sun beam to get to the other end of the milky way”! That sounded exciting, so Suzy went to buy that Super Sonic Frying Pan.
The next day before Suzy started on her cooking exercises, she decided to search around Google a bit to see if anyone else had tried the super sonic frying pan. She got a bit distracted through, but that was okay. Because she came across something very exciting. A bread cookbook!
The advertisement explained that there are lots of things to cook, but nothing as powerful and effective as bread. And that, if she really wanted to succeed as a cook, she had to bake bread.
So Suzie of course downloaded that eBook and began to make bread.
Half-way through the recipe she realized she needed to buy yeast, so she went out and bought some.
When she returned, another newsletter had arrived. And this was exciting! It said, “Forget scrambled eggs, forget bread, that stuff is for the birds. What you really should make, is Italian pasta!!” Not only that , but if she signed up now, she would be eligible for a once-in-a-lifetime opportunity (which could expire at any moment). She could sign up for a free online course, and for only $29 per month, she could learn how to make all kinds of Italian Pasta – everything from tortellini, to ravioli, to spaghetti, and more.
So of course, Suzy forgot about her eggs and her bread, and she hastily purchased this new Italian Cooking eCourse. Her incomplete scrambled eggs project was no longer useful, so she threw it away. She had some bread dough rising, but while she was studying her new Italian Cooking eCourse, she forgot all about it – and it eventually fell flat and had to be thrown away as well.
A week later Suzy was depressed. She had bought all these eBooks and materials on how to Cook at Home, and had been working furiously at it, but she had yet to make a single dish!
All was not lost, however. She saw an ad for a new cookbook, which was said to be quite excellent. According to the testimonials on the sales page, many people had been trying for years to learn to cook at home, but only had success after they read that cookbook.
So, with a sigh, she bought it. Maybe this one would have the answer she was looking for.
Two months later, Suzie had accumulated an entire bookshelf full of cookbooks. Her refrigerator was full of leftovers of incomplete dishes she had begun to prepare. But she had not yet completed a single dish. Not even a piece of toast!
Suzie sat back in her big chair and let out a long, sad sigh.
“Well, she said. I guess those people who tried to warn me were right. I’ll never Cook at Home. Cooking is a scam!”
The above is a true story. But its not about Suzie, and its not about cooking.
Its about Internet Marketers like you and me.
Some people succeed at Internet Marketing, and others don’t. Why? Well, there could be many reasons.
But first and foremost – do you finish what you start?
Or do you hop and jump from one idea to the next, in search of the next great recipe?
Do you start to generate income with a certain method, only to receive an email which tells you how “that method is really slow and if you really want to make money online, now, fast, then what you should actually do is …..”
Do you have so many good ideas that you start on all of them, so that none of them can get the amount of attention they truly need, in order to succeed? Well, if you do, don’t be surprised at what you probably wind up with – a bunch of incomplete projects that haven’t yet begun to generate substantial income.
You’ve heard people say “take action,” and that’s true. You’ll never get any eggs scrambled if you sit around reading cookbooks all day, and you’ll never make any money online if all you do is read eBooks.
But there is a little more to it. Suzie took action, but she never followed through. She took on more cooking projects than she had time for, and none were completed.
As an Internet Marketer, you are most likely trying to build up streams of income. It might be a website which generates regular sales or ad revenue. Or it might be another successful campaign. So, in a sense, those projects are never really “done” (unless you drop them).
But there is a phase when you are still establishing and building up that income stream, and there is a phase when that income stream is actually creating regular revenue (which can ideally be maintained without a lot of work).
If you don’t carry your projects through past that first phase, you will wind up with a bunch of projects that are still in the “establishment” stages, but not generating substantial income.
It takes self-discipline and control to stick to a project and carry through with it until it is successful. It can be very easy to be led off in many different directions in search of greener fields.
Its a continuous pull. Call it what you like – diversion, distraction, persuasion, or “the call of the inbox …” It will always be there, perched on the side of the highway, ready to pull you off the road at any moment, like a vulture waiting for vulnerable prey to pass.
Be alert to it, and continue to push forward with your current project.
Anna Williams article, “The Story of Suzie” was originally posted on Holly Mann’s Blog
Anna has written a basic and succinct post following this story, which contains some simple rules you can remember, to keep you on track and progressing. To read this post please visit If You Want a Project to Succeed at Anna’s blog.
If want want some help to speed up your keyword research, guest author John Alexander is going to give you a few free tips.
While this article is primarily geared towards Wordtracker users, everyone will find these tips useful.
It’s true that you are going to discover important keyword phrases in the end result, but don’t start by going in exploring for specific keywords that are already pre-programmed into your mind because you *THINK* they are most important or you may just spend your time seeing only what everyone else sees. When you are exploring or when you’re in “exploration mode” you want to discover the big windows of opportunity that most people hardly EVER see. Stop guessing and look at more than the first bit of data that makes the most sense.
When exploring Wordtracker’s keyword and phrase research data, you need to stop putting your research up against the clock and stop feeling like you need to be extremely logical. Release yourself from stress and treat it more like a mission of exploration. If you remove the pressure it will often make room for you to think much more creatively.
Allowing ourselves to be creative when exploring human behavior can open up huge rifts that might otherwise and often go completely undiscovered. Hang on to your hat, because as you allow yourself the liberty to be creative and reduce all of the usual stresses of a client’s expectation of high performance, there is new liberty to observe things that you might have ordinarily missed.
If you don’t see what I mean, I’ll say it plain and simple. Many times people say they do keyword and phrase research but what they are actually doing is entering very specfic terms that make the most sense and in doing so, they can miss lots of other opportunities because they don’t understand how to expore all of the data.
Allow yourself to focus on “how people dialog with you.” Think back to any conversations you’ve had recently with a customer. Can you recall that conversation? What did they say to you and how did they say it? What did they ask you and how did they ask it. Let these ideas begin to come into your mind through a natural creative progression from one thought to the next.
Think about this next time you are doing keyword and phrase research …
We are often not logical when we are in a creative state. Exploring true keyword and phrase research data is one action in life where it actually pays off NOT to be so logical. It takes practice, but once you are on a roll you won’t need me or anyone else to tell you that you’re finding especially and useful results. Some of the most boring “everyday words” can open huge windows, if you explore them.
Why is that, you wonder? It’s simple, nobody ever thinks to explore common terms.
Is it always logical? No.
If our minds worked logically, we would exhaust every category and list hundreds of types of wheels before we moved on to clocks, and then list dozens of clocks. But instead, notice that our minds bound forward. In some small way this illustrates the leaps which have measured our progress. But recognizing that this is naturally the way the mind works, I encourage you to give yourself permission to explore Wordtracker in the same fashion.
Let your mind be free to observe landmarks along the way and then dig into those landmarks to reveal several levels of search behavior beyond what others are seeing.
You might ask yourself, but why are others not seeing what you will see? The answer is very simple. Their minds are pre-loaded, pre-programmed, and totally fixed on a “keyword hunt” for the keywords they are convinced are important. They do not understand the value of exploring what an audience of searchers truly want. I call this limitation the “keyword hunt” mindset.
Don’t go into doing Wordtracker keyword and phrase research with a pre-established list of keywords that are subconsciously stored in your mind, but instead, go into Wordtracker with a clean slate. Learn how to let the tool sort all of the best data and then reveal the best windows of opportunity based on searches within the last 90 days.
John Alexander conducts seo training at Search Engine Workshops offering live SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John is author of an e-book called Wordtracker Magic and has taught SEO skills to people from 87 different countries world wide. John’s articles can be read in publications like Search Engine Guide, WEBpro News and many others.
One of the more widely understood ways of getting the search engines’ attention is quality content, but then the next issue is seriously considering how you’re going to keep everyone coming back for more! For both needs, one-of-a-kind, informative, top quality articles are an absolute necessity.
This will generate debate and drive in feedback from among readers and cause quite a bit of buzz around your article. Word travels fast on the Internet and Twitter, so your article will be getting lots of exposure while creating healthy dialogue at the same time.
There are several ways to encourage reader response to an article. In the past, most writers usually supplied their email at the close of the article. However, as no one reading the article can actually see anyone else’s comments, this is a passive response. A more active approach is to place a comments section at the bottom of your article where readers can give their opinions on what they’ve just read. But sometimes, the comments left can take attention away from the actual article or get off track from the original topic.
A better way to attract valuable feedback is to link the article to an online survey. This type of reader response also helps the writer or publisher obtain measurable comments. By implementing an online survey, you can discern whether readers enjoyed the article, if they had the same viewpoint as what was said, if they disagreed entirely, or if they had any other extra information to share.
There are websites available that assist with creating the online questionnaire and in providing information on how to link the survey to the article. Useful tools which track and measure feedback are also available. Some online survey providers also offer the option of sharing real time survey results with readers and provide incentive ideas to encourage readers to participate in the questionnaire.
Linking an online survey to an article is an ideal means of communication that motivates intense discussion about a specific topic. It’s an inexpensive investment that has great benefits in enabling you to get the most measurable response from an article.
Adam Toren, Co-Founder of Young Entrepreneur, specializes in developing the profitability of struggling businesses with a specialised and ‘bottom line’ approach. Adam, along with his brother, have created, purchased and sold a variety of companies over the years. At the moment, they own and manage a highly successful publishing company and several dedicated online enterprises.