Then I wrote a script to vet many of the services that many bloggers were using and found several returned errors or didn’t respond at all. That was the first red flag. The second red flag showed up when I found out about a Matt Cutts warning that Google looked unfavorably on some of the services that many were using. Essentially some of them are spam magnets and you really don’t want your site associated with them.
So I cut down my ping list down from 31 services to just 3. And published my post, which got a lot of attention due to my contrarian stance.
BTW in that post I also addressed the question of whether excessive pinging is an issue, if you are worried about your edits creating too many pings, check it out.
If you are wondering what the heck is a WordPress Ping List, it’s a list of services that get notified whenever you publish or edit a new blog post. The technology that powers the pings, XML-RPC, has been around for quite a while. It used to be that using XML-RPC to notify these services was indeed a great way to get the search engines to come crawl your new content. It still works, but with the Google Caffeine release a couple of years ago, Google is much faster at discovering content and really prefers that you submit an XML sitemap to Googlebot find your new stuff.
You find your WordPress ping list under the
Settings -> Writing WordPress menu. Scroll down to
Since 3 years is eons in internet time, I decided to re-look at the issue and add some carefully chosen services. For example, I have observed that Bing is much slower at discovering and indexing content than Google, so I added that service as well as Yandex (note you could alternatively submit a XML sitemap to Bing instead). I added Google Blog Search for other English speaking companies, and a few other well known services. Here’s my new list:
Got any additional services I should add?
Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.