With the recent announcement that Facebook’s weekly traffic has surpassed google’s, Facebook has become a force to be reckoned with. Well you already knew that, but really, it’s just not going away.
The world’s largest walled garden does have a way for you to show your public face. Facebook fan pages have generated a ton of interest from businesses who want to use them for branding and customer engagement. Sometimes companies even partner with fans who have created a page as Coca-Cola recently did with coke lovers Dusty and Michael.
With a fan page you can virally get your message out there. When someone becomes a fan of your page, their network knows. With fan pages you can post updates and advertise events. So is the Facebook fan page a replacement for email marketing?
One development to watch, is that Facebook plans to issue 400 million email addresses to Facebook users. The email addresses would use your vanity Facebook name as an username, so that you would have a @facebook.com email address.
So is email marketing dead? Hard to say. But a system that provides a rich interaction with your clients via both fan page and soon via their email systems, could be very compelling, especially since it is all free!
Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.