The Economist recently had an article noting the rise of the “faceless bosses”. Outsized personalities such as Jack Welch and Robert Nardelli are gone or retired. Carly Fiorina has turned her attention to politics.
While clearly, in today’s turbulent times, keeping your head down is attractive, I found this article an odd juxtaposition with the revolution in branding that social media is creating. Corporate branding, ho hum, personal branding is what is hot. If you haven’t figured out, you are brandU. What we say and do on twitter, facebook and our blogs becomes part of the gestalt that defines the online perception of who we are and what we have to offer.
So what does your brand say about you? Is it disorganized and not clear? Show me yours! As someone whose brand is not as together as I would like, I would love to see a a great example. Just post your URL or social media handle
Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.