Have you noticed that the long sales letter is becoming a thing of the past? You click on an ad or a link in an email and it takes you to a long web page with lots of excited sales copy. Usually included are testimonials from satisfied customers and a progressively marked down price ending with a big Buy ! button. What do you do when you see such a web landing page? If you are like me, you scroll down, barely reading any of the copy, to see what the price is.
There are a couple of trends moving away from the long sales landing page approach.
If you are on any internet marketer’s list you should see many examples of the two points above.
Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.