Once you have a website launched, the next question you need to answer is how you are going to get traffic to it.
Today you have a lot of options you can choose from. One way to get traffic is to pay for advertising with the search engines and other networks (such as Facebook). Or instead of paying for advertising, you can focus on getting your website found when people search for a solution that your business provides. You can also attract interest with social media. In this article we are going to look at advertising using PPC and ranking using SEO.
A popular way to advertise is by using PPC. PPC means Pay Per Click. Often when you search on Google or Bing – you will see “sponsored” listings at the top of the page and/or to the right. If you click on one of these sponsored links, the advertiser will pay the search engine for that click.
It isn’t a simple flat rate. The advertisers bid for placement in the listings. You would think the highest bidder would always get the first spot, but this is not always true. Google and Bing take many factors into consideration, including the quality of the ad and the site and how well it matches the searcher’s query.
SEO – search engine optimization – is the art and science of getting your website to appear in the coveted top organic listings (those that appear under the sponsored listings. SEO activities include optimizing your website pages to match the keywords that searchers enter into Google and the other search engines, and also promoting your site to get other websites to link to yours.
It depends on the answers to the questions below:
Many online businesses will employ both SEO and PPC campaigns to get traffic. To answer the question, which is better? the answer is neither, it all depends on what you want to accomplish and the market you want to compete in.
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