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Which is better? SEO or PPC?

Guest Author — Fri, 30 Dec 2011 12:07:22 +0000

Once you have a website launched, the next question you need to answer is how you are going to get traffic to it.

Today you have a lot of options you can choose from. One way to get traffic is to pay for advertising with the search engines and other networks (such as Facebook). Or instead of paying for advertising, you can focus on getting your website found when people search for a solution that your business provides. You can also attract interest with social media. In this article we are going to look at advertising using PPC and ranking using SEO.

What is PPC?

A popular way to advertise is by using PPC. PPC means Pay Per Click. Often when you search on Google or Bing – you will see “sponsored” listings at the top of the page and/or to the right. If you click on one of these sponsored links, the advertiser will pay the search engine for that click.

It isn’t a simple flat rate. The advertisers bid for placement in the listings. You would think the highest bidder would always get the first spot, but this is not always true. Google and Bing take many factors into consideration, including the quality of the ad and the site and how well it matches the searcher’s query.

What is SEO?

SEO – search engine optimization – is the art and science of getting your website to appear in the coveted top organic listings (those that appear under the sponsored listings. SEO activities include optimizing your website pages to match the keywords that searchers enter into Google and the other search engines, and also promoting your site to get other websites to link to yours.

Which is better?

It depends on the answers to the questions below:

What’s the competition like? The effort it takes to rank for a set of keywords can vary widely based on the market and how “niche” your keywords are. If you are a local business, using local SEO to rank for search terms that have your city name in them can be successful without a lot of effort and time. However if you want to rank for “car insurance” you will have to have a big SEO budget and time.
What will be your PPC spend? Competition matters in the PPC world too. Some terms (legal issues are an example) are quite expensive to bid on.
What’s your timeframe? To get traffic quickly, PPC will be much faster than SEO. New sites can take 3 months or more to rank consistently. You may want to consider using PPC to kick things off for your business until your SEO efforts start to pay off.
Are you testing? Maybe you are creating a new landing page for a product you are offering. A focused PPC test can give you a lot of information on how well your page converts. This information can help guide both SEO and PPC efforts in influencing the headline you write and the keywords you use in both your PPC campaigns and SEO efforts.
How do you want to target your audience? With advertising, particularly on Facebook, you can get fairly precise on who to advertise to. Google gives you the ability to select the geographic locations to advertise to. If you advertise on the display network (adsense ads) you can even choose the websites to advertise on. Facebook additionally lets you target certain demographics and interests. While you can target your SEO efforts as well, by its nature, SEO traffic will be less targeted – focusing only on the keywords used in the search query.
What do your competitors do? If your competitors are heavy users of advertising and their sites are not well optimized, you should ask yourself why. It might be an opportunity for you to capitalize on their oversight, but then again there might be a good reason why they are focusing their efforts in one area over the other. Keep in mind, that certain types of sites (think a lot of content) lend themselves more naturally to SEO, and others more to PPC.

Many online businesses will employ both SEO and PPC campaigns to get traffic. To answer the question, which is better? the answer is neither, it all depends on what you want to accomplish and the market you want to compete in.

Consistency or Perfection of the Moment?

Kathy Alice — Sat, 09 Jan 2010 00:42:49 +0000

I have been blessed with some modest athletic abilities. When I was playing a lot of volleyball, I achieved moments of pure perfection on the court. The spike I put away that rocketed past two defenders. The dig I got that ended in a roll, due to the stretch and momentum it took to get there. After that perfect dig one of my teammates said, “That was beautiful”. These moments are so wonderful when they happen that sometimes they blind us to how to win the game. Which is … consistency and high percentages of not necessarily winners but keeping the ball in play. Consistency is what we all need to do more with in our jobs and our businesses. Would you rather have a site that was a flash in the plan and earned a lot of money in one week or the site that is a steady if not spectacular earner for years? Think of this in the context of PPC vs. SEO as a SEM strategy. While arguments can be made to the contrary, PPC in general is better for quick results and SEO is slower and works best with consistent efforts. Which one do you prefer?

PayPerClick Advertising Weighing the Benefits And Dangers

Guest Author — Thu, 18 Jun 2009 18:45:17 +0000

With the proliferation of programs like those of Frank Kern and a slew of others, the PPC Marketing method of driving traffic to your websites and affiliate landing pages is front and center for many internet marketers. Whether you are currently using PPC marketing techniques or have yet to take the plunge, weighing the risks against the rewards is important. The rewards may seem obvious to many, but let’s be clear about them: * Targeted Traffic – Whatever traffic you get as a result of PPC Advertising will be targeted by your choice of keywords. * Unlimited Traffic – Perhaps not actually unlimited, but PPC Marketing can be the largest traffic source of any kind. * Statistics – You can easily track which of your PPC Marketing are working and which are not. The very nature of running PPC Marketing mean this happens almost automatically. This can be fine tuned, and should be. * Controlled Costs – You decide what you are willing to spend for a visitor for each and every one of your keywords, as well as setting a Daily Budget for each of your PPC Marketing. There are obviously more benefits to using PPC marketing campaigns for targeted traffic generation, but we will stop there for now. As with most things in life, the Pros and the Cons on a given topic are closely related. Consider these risks regarding PPC marketing and you will see what I mean. * Targeted Traffic – If you go too narrow in your keyword choices, you can end up with such a small amount of traffic (or even none) that it becomes nearly impossible to meet your sales goals, or even to analyze the results statistically. * Unlimited Traffic – This means that your PPC Marketing will be competing with the big boys, and these battles can get more than a little nasty. Carefully monitor your campaigns, and if you see something that smells funny, talk to and account manager with whichever PPC search engine is involved. * Statistics – There is so much information available that many get Analysis Paralysis. You need to strike a balance that allows you to MAKE decisions, not hinder them. * Controlled Costs – If you don’t control both your keyword bids, and the daily budget of each and every one of your PayPerClick campaigns, you will find that you have either eaten up all of your profits or spent your entire savings on what will most likely turn out to have been largely useless traffic. On whatever topic you care to discuss you will find that the best course you can follow is one of Balance. A favorite saying of mine is that “Nothing is as Good as it seems, and Nothing is as Bad as it seems.” This is doubly true of the realm of PPC Marketing. Venturing into this arena can be richly rewarding, or disastrously costly. The only way to ensure a positive experience is to educate yourself on these issues extensively, or pay someone to run your PPC Marketing efforts for you. Eat A Peach! Jimbo IMHO Keyword ESP is the absolute best in PayPerClick Advertising Software Visit my Internet Marketing Tools blog for more low cost solutions to the problems we face in this sometimes highly technical arena of Internet Marketing So, now you know how to earn! Discover also the best way to manage your earned money! Visit this blog and find a lot of useful info about managed forex trading!

Some Tips to Increase Google Quality Score from Internet Marketing Indonesia Journal

Guest Author — Sat, 21 Feb 2009 06:11:29 +0000

Increasing the Adwords Quality Score of your keywords and optimizing your Adwords campaign is definitely a must if you want to reduce your cost and increase your sales when you running some Ads using PPC Google Adwords. Because quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even shown at all! The definition of Quality Score it self is stated by google as a dynamic variable that calculated for each of your campaign keywords which combine a variety of factors and measures on how relevant your keyword is to your ad text and to a user’s search query. The most important factors that will have an effect on your keywords Quality score can be summarized as below by Internet Marketing Indonesia: - The history of the keyword Click Through Rate - The Account history which is a combination of all ads and keywords in the account - The quality of landing page - The relevance between keyword and ads in its ad group Some tips below you can try to improve the quality score of your keywords: - Divide your keywords into smaller ad groups that are more targeted. You can set around 15 – 20 keywords in one targeted ad group. - By splitting your keywords in more targeted ad groups, you can create more targeted ad copy for your ad groups. Take care of the keyword grouping as per the theme of the ad group. Then use upper case on each word on the ad copy, and include the main keyword in the title, ad copy and display URL of your ads. - Optimize your ad copy by creating multiple ad copy at once, and analyze their performance after your ads running for about a week. Create clear, relevant, convincing & appealing ad text. Then choose the one with the best performance one and delete the others, replace with other new creatives to test. - Test your keywords by using the matching options. Choose which best for your business either using broad match, phrase match or exact match, see which one is giving you higher quality score and lower minimum CPC. - Include your keywords on the meta tag of your landing page, as title tag, description tag and keywords tag. - Complete your landing page by adding links to some informative pages such as the privacy policy page, about us page, terms and conditions page and a contact us page. - Do some link building to your landing page by using the keywords you use at your campaign as the anchor text. - Take notice on the load time of your landing page. Do not place some heavy graphics on your landing page. The load time also should be faster if you use a hosting server in your targeted geographic region. In general, analyzing your quality score and its usage is about making a better ROI from your Adwords campaign. If you keep analyzing and testing new scenarios whilst staying committed to measurement your business will get in better results. Read how to make money with adsense on this blog.

Business Online And You!

Guest Author — Wed, 11 Feb 2009 05:16:19 +0000

Tips for Promoting Your Home Business Website – PART1 (Read PPC Classroom 2 to learn more) Do you have your own home based business? Do you have a website for it? If so, then you need to promote the website for your home business to bring in even more business. There are a few tips for promoting your home business website that will bring you more customers. One way to promote your home business website is to list it with the search engines. A search engine is an internet directory that is designed to make your website easier to locate and easier for a potential customer to access it. Each search engine listing will include a link to your website. If your website does not get listed within the top twenty of the major search engines, then chances are that your website will rarely be seen. Since a recent survey showed that between 84% to 92% of internet users the world over use search engines to find what they need, you will definitely want to take advantage of this tool. You can also get instant traffic with PPC. Learn more by reading PPC Classroom 2. The top three search engines to be listed in are MSN, Yahoo, and Google. Another way to promote your business website is via RSS feeds and blogs. A blog is just a short way of say Web Log. Blogging is just basically uploading text onto the same place on the internet daily, weekly, monthly, or at least on a regular basis. The best people to blog are people who write because it is their passion. You can hire someone to do this for you or you can do it yourself. There are many websites on the internet that are dedicated to web logs. Have you ever went to a website and see a banner at the top of the page advertising another website? This is another form of promoting your business website. You can create a banner with a simple paint program, like Photoshop. If you want to animate it, there are animation programs out there, too. There are many banner exchange websites online that will allow you to place your banner on their website. Banner exchanges are pretty easy to participate in; however, these types of exchanges most likely will not let you pick and choose who you want to trade with. Another way to advertise your home business website is by opt-in mailing. Bulk emailing is the practice of sending mass quantities of email to lists of unqualified email address. This is considered spam and is considered to be in bad taste. If you send unsolicited email to people that do not want commercial email, you will run the risk of ruining the reputation of your business and getting into trouble with your ISP. It is best for you to use targeted direct email. This means that you will be sending your email to people that have approved or opted in to receive this type of email. There are many websites on the internet that provide this type of service for you and are definitely worth checking out. Also you could have a look at PPC Classroom 2, Pay per click can definitely help you send targeted traffic to any website almost instantly.

PPC as a Vital Internet Marketing Tool

Guest Author — Tue, 03 Feb 2009 06:50:17 +0000

Pay per click or PPC advertising is one of the several internet marketing strategies used by online marketers today. Recent polls showed that next to search engine optimization and blogging, PPC is the most recommended marketing tactic by experienced business marketers. How does PPC Work? PPC advertisers post their PPC ads on content sites, blogs, search engines, and other networks, which they pay a certain amount every time a user clicks on their ads. PPC offers a means of income for bloggers and an attractive package to online marketers as well. In the major search engines like Yahoo and Google, pay per click advertisers usually bid for keywords they want to target. Such keywords may have been the product of extensive keyword research done by the Internet marketers. Once competition, if any, for the desired keywords are eliminated, these keywords are then inserted in the PPC ads, which are then posted. Every time someone puts up a query for the keyword, the PPC ad is pulled out by the search engine and shown along with the search results. Other content websites require a fixed fee for ads instead of bidding. Pay per click boosts any Internet marketing campaign because it allows the advertiser the freedom to choose where his ad will appear. There are various PPC providers online marketers could turn to but as of today, Google Adwords, Microsoft adCenter, and Yahoo Search Marketing are the leaders in PPC advertising. The costs per click to be paid by business marketer differ, depending on the search engine and the competition for the targeted keywords.