http://webenso.com Build a Better WordPress Website Fri, 03 Feb 2012 06:45:06 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://webenso.com/google-keyword-tool/ http://webenso.com/google-keyword-tool/#comments Tue, 24 May 2011 17:50:06 +0000 Kathy Alice http://webenso.com/?p=1317

1. Sign in: If you don’t have a Google account, create one and make sure you sign in (link located at the upper left) before using this tool. By signing in, instead of showing you 100 keywords, the tool will give you up to 800 keywords to pursue through. Additionally there are extra filters that only show up when you are signed in. To get to the filters, click on “advanced options and filters” below the search term box.
So if you would like to use the expanded filter list, make sure you are signed in.
2. Don’t use broad match: By default Google will show you counts for every search query that has your search terms in any order. Say you typed in “red tennis shoes” into the keywords tool, leaving the tool set at the broad matchtype will include queries such as “tennis shoes that aren’t red” or “how to dye tennis shoes red”. If you are selling red tennis shoes, you would not be interested in these queries. The tricky bit is that you have to run the query once before you have the option to select the other match types: “exact” or “phrase”, which is located on the left navigational under categories. While it depends on why you are researching keywords, probably your best bet is “exact” (matches exactly the query that was typed in by the searcher), however there are times that “phrase” (queries that contain the phrase) can be useful too.
3. Closely related terms: Sometimes you can be researching a keyword that is related to a very popular keyword that is searched on with lots of variants. These can “crowd out” the keywords you are really interested in. To keep your keyword research niched and focused, make sure you select the “Only show idea closely related to my search terms” checkbox, which is located just under the box you type in your search terms. If you are more in a brainstorming mode, and looking for keyword ideas, leave it unchecked.

With these three tips you can harness the power of the Google Keyword Tool more effectively for your keyword research. ]]> http://webenso.com/google-keyword-tool/feed/ 0 http://webenso.com/long-tail-marketing-what-does-it-mean/ http://webenso.com/long-tail-marketing-what-does-it-mean/#comments Tue, 03 May 2011 13:27:12 +0000 Guest Author http://webenso.com/long-tail-marketing-what-does-it-mean/ ]]> http://webenso.com/long-tail-marketing-what-does-it-mean/feed/ 1 http://webenso.com/how-do-search-engines-use-meta-tags/ http://webenso.com/how-do-search-engines-use-meta-tags/#comments Fri, 30 Apr 2010 03:45:13 +0000 Kathy Alice http://webenso.com/?p=583 what are meta tags (previous post) and that they are really only two that we care about (well most of us, there are some additional ones that should be in a webmasters tool kit). So how do search engines use meta tags? Keywords meta tag: It used to be that you could put the keywords you wanted to rank for into the keyword meta tag, and the more the better right? Then you could sit back and consider yourself done with your SEO efforts. This has not been true for a while. Google completely ignores this tag and has for years, and while yahoo and bing probably look at the tag, it is not clear that they give it much weight in determining how to rank your site. Regardless, do not put 30+ keywords into this tag, this is known as keyword stuffing and will only harm your page. Keep it to 10 at most. If you do use adsense or other context driven ads on your site, there is evidence that they use the tag to determine what ads to show. Description meta tag: Technically this meta tag doesn’t help your web page rank any better, but it is still important. Why? Because if this tag is set, google will often show it as the snippet underneath the title in the SERPs (search engine results pages) rather than grabbing some random chunk of text off your page. I’ve seen some funny snippets over the years, usually from sites that have no text, so you get a snippet that says “you need flash version xxx to view this site”. Is that going to entice you to click? You can think of your description meta tag as the “welcome” mat to your site. Put together a catchy description (no more than 160 characters as that is all that will show) that will invite your reader to click through to find out more. ]]> http://webenso.com/how-do-search-engines-use-meta-tags/feed/ 2 http://webenso.com/ppc-as-a-vital-internet-marketing-tool/ http://webenso.com/ppc-as-a-vital-internet-marketing-tool/#comments Tue, 03 Feb 2009 06:50:17 +0000 Guest Author http://webenso.com/ppc-as-a-vital-internet-marketing-tool/ internet marketing strategies used by online marketers today. Recent polls showed that next to search engine optimization and blogging, PPC is the most recommended marketing tactic by experienced business marketers. How does PPC Work? PPC advertisers post their PPC ads on content sites, blogs, search engines, and other networks, which they pay a certain amount every time a user clicks on their ads. PPC offers a means of income for bloggers and an attractive package to online marketers as well. In the major search engines like Yahoo and Google, pay per click advertisers usually bid for keywords they want to target. Such keywords may have been the product of extensive keyword research done by the Internet marketers. Once competition, if any, for the desired keywords are eliminated, these keywords are then inserted in the PPC ads, which are then posted. Every time someone puts up a query for the keyword, the PPC ad is pulled out by the search engine and shown along with the search results. Other content websites require a fixed fee for ads instead of bidding. Pay per click boosts any Internet marketing campaign because it allows the advertiser the freedom to choose where his ad will appear. There are various PPC providers online marketers could turn to but as of today, Google Adwords, Microsoft adCenter, and Yahoo Search Marketing are the leaders in PPC advertising. The costs per click to be paid by business marketer differ, depending on the search engine and the competition for the targeted keywords.]]> http://webenso.com/ppc-as-a-vital-internet-marketing-tool/feed/ 0