July 10, 2009
The Online Life
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The Story of Suzie is a fable, written for Internet Marketers and anyone else who wishes to succeed with a project, business, or endeavor of any kind.
Every morning she had cold-cuts for breakfast. When when guests came to her home, she served them only croissants and jam, because she had never heard of cooking.
One day her friend Mary called her, in great excitement. Mary told Suzie that she had just discovered a something new and wonderful, and that it was called cooking. Mary hastily explained that she had come across an advertisement on the Internet, which explained what cooking was.
After hearing a few sentences of explanation from Mary, Suzie got very excited herself. Amazing! One could actually put food into pots and pans, heat it up, do different things with it, and then one would not have to live off of croissants and cold-cuts.
But it got better. Mary went on to explain that cooking wasn’t only for experts, but that that anyone – even someone like she or Suzy, could learn to cook. And that in fact, they could do it right from the comfort of their own homes.
“Wow!” Suzy said. “How do I learn this?” Then, a little timidly, she asked, “Do I have to go to expensive night school? Because I don’t have ….”
“Oh no!” Mary said. “You don’t have to go to night school. I found a wonderful website online, and there is a very nice girl there, who will teach you how to cook. All you have to do is buy her eBook for $37.00. You can download it any time (even if it is 2 am!) and start cooking right away!”
Suzy ran to her kitchen computer and logged on. She quickly bought the eBook entitled “Cook at Home.”
The next day, Suzy was so excited, she even skipped her cold cuts. She grabbed a glass of milk (she had never heard of coffee yet, because that would have involved cooking) and opened up her eBook. She began to read it avidly.
On page 3 of the eBook, the author recommended a free software program which would help Suzie measure her flour and sugar, in case she needed to double or triple a recipe. So Suzy downloaded the software. (Of course, she had to enter her email address first, but that was okay, because it was free. Besides, they offered to send her a very helpful free newsletter!)
On page 10 of the eBook on cooking, Suzie arrived to her first recipe. It taught her how to make scrambled eggs. Suzy went to the kitchen, and got out an old frying pan that had belonged to her great-grandmother. “Ah, so that’s what this thing is for!” she said. She had butter, but no eggs. So she went to the store.
Suzy got caught in traffic and by the time she came back from the store, it was two hours later and she was very tired. She logged on to check her email. She was pleasantly surprised to see that already had the first issue of her newsletter!
The newsletter explained to her that, while most people tell you to cook with a frying pan, that’s really old-fashioned and slow. And that the best way to really cook was to get a special pan called the Super-Sonic-Fryer – which would “fry her eggs in less time than it takes a sun beam to get to the other end of the milky way”! That sounded exciting, so Suzy went to buy that Super Sonic Frying Pan.
The next day before Suzy started on her cooking exercises, she decided to search around Google a bit to see if anyone else had tried the super sonic frying pan. She got a bit distracted through, but that was okay. Because she came across something very exciting. A bread cookbook!
The advertisement explained that there are lots of things to cook, but nothing as powerful and effective as bread. And that, if she really wanted to succeed as a cook, she had to bake bread.
So Suzie of course downloaded that eBook and began to make bread.
Half-way through the recipe she realized she needed to buy yeast, so she went out and bought some.
When she returned, another newsletter had arrived. And this was exciting! It said, “Forget scrambled eggs, forget bread, that stuff is for the birds. What you really should make, is Italian pasta!!” Not only that , but if she signed up now, she would be eligible for a once-in-a-lifetime opportunity (which could expire at any moment). She could sign up for a free online course, and for only $29 per month, she could learn how to make all kinds of Italian Pasta – everything from tortellini, to ravioli, to spaghetti, and more.
So of course, Suzy forgot about her eggs and her bread, and she hastily purchased this new Italian Cooking eCourse. Her incomplete scrambled eggs project was no longer useful, so she threw it away. She had some bread dough rising, but while she was studying her new Italian Cooking eCourse, she forgot all about it – and it eventually fell flat and had to be thrown away as well.
A week later Suzy was depressed. She had bought all these eBooks and materials on how to Cook at Home, and had been working furiously at it, but she had yet to make a single dish!
All was not lost, however. She saw an ad for a new cookbook, which was said to be quite excellent. According to the testimonials on the sales page, many people had been trying for years to learn to cook at home, but only had success after they read that cookbook.
So, with a sigh, she bought it. Maybe this one would have the answer she was looking for.
Two months later, Suzie had accumulated an entire bookshelf full of cookbooks. Her refrigerator was full of leftovers of incomplete dishes she had begun to prepare. But she had not yet completed a single dish. Not even a piece of toast!
Suzie sat back in her big chair and let out a long, sad sigh.
“Well, she said. I guess those people who tried to warn me were right. I’ll never Cook at Home. Cooking is a scam!”
The above is a true story. But its not about Suzie, and its not about cooking.
Its about Internet Marketers like you and me.
Some people succeed at Internet Marketing, and others don’t. Why? Well, there could be many reasons.
But first and foremost – do you finish what you start?
Or do you hop and jump from one idea to the next, in search of the next great recipe?
Do you start to generate income with a certain method, only to receive an email which tells you how “that method is really slow and if you really want to make money online, now, fast, then what you should actually do is …..”
Do you have so many good ideas that you start on all of them, so that none of them can get the amount of attention they truly need, in order to succeed? Well, if you do, don’t be surprised at what you probably wind up with – a bunch of incomplete projects that haven’t yet begun to generate substantial income.
You’ve heard people say “take action,” and that’s true. You’ll never get any eggs scrambled if you sit around reading cookbooks all day, and you’ll never make any money online if all you do is read eBooks.
But there is a little more to it. Suzie took action, but she never followed through. She took on more cooking projects than she had time for, and none were completed.
As an Internet Marketer, you are most likely trying to build up streams of income. It might be a website which generates regular sales or ad revenue. Or it might be another successful campaign. So, in a sense, those projects are never really “done” (unless you drop them).
But there is a phase when you are still establishing and building up that income stream, and there is a phase when that income stream is actually creating regular revenue (which can ideally be maintained without a lot of work).
If you don’t carry your projects through past that first phase, you will wind up with a bunch of projects that are still in the “establishment” stages, but not generating substantial income.
It takes self-discipline and control to stick to a project and carry through with it until it is successful. It can be very easy to be led off in many different directions in search of greener fields.
Its a continuous pull. Call it what you like – diversion, distraction, persuasion, or “the call of the inbox …” It will always be there, perched on the side of the highway, ready to pull you off the road at any moment, like a vulture waiting for vulnerable prey to pass.
Be alert to it, and continue to push forward with your current project.
————————
Anna Williams article, “The Story of Suzie” was originally posted on Holly Mann’s Blog
Anna has written a basic and succinct post following this story, which contains some simple rules you can remember, to keep you on track and progressing. To read this post please visit If You Want a Project to Succeed at Anna’s blog.
March 5, 2009
Web Site Marketing Strategies
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When you have your website uploaded and running, you might be thinking the big job is over. In fact the big task is going to start now, promoting your online business and generating traffic. More visitors means more sales and more money.
There are many ways to generate website traffic. It can be paid traffic method or free method. PPC campaign is one of the main paid website promotion. But for a new internet marketer with limited financial resorces often paid method is simply not possible. So we should think about getting free website traffic.
You can submit your website to directories. Yahoo, MSN like big directories are paid directories. There are many free directories. Try a search in Google for free directories.Make sure you submit your site in the correct section of your niche. Make sure you use; low competitive, moderate demand keywords. If you go for competitive keywords it will be very difficult to win against high page rank sites. Also, find some ‘more targeted’ keywords. They will be less competitive, but you will get targeted visitors. Once you get many one way links to your site, these search engines will notice you. Write articles and submit to article directories with your site link in resource box. When more and more websites publish your articles, you will get as many back links and the visitors of that site may click on the link and come to your site. Again articles in your selected keywords will be more converting to sales. You can use software to submit article and directory submission. This will give you some time to concentrating on other website promotions. Once you have some back links by this method, you start thinking of other methods. Try getting back links from authority sites in your niche. One way links means vote of acceptance. When some authority site accepts you, you got high rankings in search engine eyes. Reciprocal link exchange also gives some benefit, though not as good as one way links.
If possible add a blog to your site. Once you start adding contents, search engines will definitely index your site. Search engines like more and more fresh content. Also there are many ways to promote your blog postings and this will give more back links to your site. Social book marking is an example of blog promotion. Also try visiting forums in your niches and make some valuable comments and use your website link as your signature line. Before doing this make sure you read their rule and it is allowed to do that. Otherwise you will be booted out. Another advantage of visiting these forums is that you will know the pulse of the market. You will know what is hot selling right now? Also try noticing what people are asking more and more in forums. Try making a product in that field to solve their problem.
Make some free eBook or small report in your niche and submit in free eBook directories with a opt in form. You can try free advertising blog, free classifieds sites and give away event sites with these offers. If you can make some audio or video product, it will be more effective.
Once you have visitors in your site, make sure you capture their name and email address using opt in form. There are many types of forms available. Do market research and get one email list building software for that. You may have to give some free eBooks, reports or some email lessons to make the visitor sign in your opt in list. List building is important for your success. A visitor may not buy at first visit. Once you have his or her contact details, you can make offers in pre fixed intervals. You can automate this by some reputable auto responders. Using Auto responders will increase your email deliverability and avoid spam complaints.A prospective customer may need five to twelve emails to make him buy. You have to prepare for that. Once you got a list you can promote any future products or you can recommend other peoples product for affiliate commission.
Combining all of the above methods will give you a maximum result in your website promotion. You can automate this by using internet marketing software, which will give you more time to develop your online business to next level.
Learn how to build website traffic – realistic strategy.
February 20, 2009
Online Business, Promotion and Marketing
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Increasing the Adwords Quality Score of your keywords and optimizing your Adwords campaign is definitely a must if you want to reduce your cost and increase your sales when you running some Ads using PPC Google Adwords. Because quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even shown at all!
The definition of Quality Score it self is stated by google as a dynamic variable that calculated for each of your campaign keywords which combine a variety of factors and measures on how relevant your keyword is to your ad text and to a user’s search query.
The most important factors that will have an effect on your keywords Quality score can be summarized as below by Internet Marketing Indonesia:
- The history of the keyword Click Through Rate
- The Account history which is a combination of all ads and keywords in the account
- The quality of landing page
- The relevance between keyword and ads in its ad group
Some tips below you can try to improve the quality score of your keywords:
- Divide your keywords into smaller ad groups that are more targeted. You can set around 15 – 20 keywords in one targeted ad group.
- By splitting your keywords in more targeted ad groups, you can create more targeted ad copy for your ad groups. Take care of the keyword grouping as per the theme of the ad group. Then use upper case on each word on the ad copy, and include the main keyword in the title, ad copy and display URL of your ads.
- Optimize your ad copy by creating multiple ad copy at once, and analyze their performance after your ads running for about a week. Create clear, relevant, convincing & appealing ad text. Then choose the one with the best performance one and delete the others, replace with other new creatives to test.
- Test your keywords by using the matching options. Choose which best for your business either using broad match, phrase match or exact match, see which one is giving you higher quality score and lower minimum CPC.
- Include your keywords on the meta tag of your landing page, as title tag, description tag and keywords tag.
- Complete your landing page by adding links to some informative pages such as the privacy policy page, about us page, terms and conditions page and a contact us page.
- Do some link building to your landing page by using the keywords you use at your campaign as the anchor text.
- Take notice on the load time of your landing page. Do not place some heavy graphics on your landing page. The load time also should be faster if you use a hosting server in your targeted geographic region.
In general, analyzing your quality score and its usage is about making a better ROI from your Adwords campaign. If you keep analyzing and testing new scenarios whilst staying committed to measurement your business will get in better results.
Read how to make money with adsense on this blog.
February 16, 2009
Online Business, Promotion and Marketing, Web Development, Web Site Marketing Strategies
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Tim Burners-Lee has successfully changed the world as we know it with the introduction of his invention, the World Wide Web. This invention allows people to post and receive text, images and even videos among other multimedia files from their computers. In other words, the World Wide Web serves as a platform for people to share information in an instant. Finding certain things well simply take a person minutes, sometimes even just seconds to find in the vast space of the internet using the World Wide Web. Using different websites to contain the information, people can jump through one website to another with the use of hyperlinks. Basically, the World Wide Web has changed our world forever; changing the way we accomplish things as well as enhancing the efficiency of communication.
Marketing is all about communication; the company would communicate their products and services to their target market via the tri-media; also known as the print media, radio and television media. Now, the internet joins in the fray as it was proven that the World Wide Web serves as an effective media to accomplish the marketing goals of a company; this series of plans and strategies is known as internet marketing.
Internet marketing has several different approaches and the marketer has the option to use one or several of them to accomplish his or her marketing goal to increase revenues. One such approach which has been used even before the occurrence of the internet and was innovated by it is known as article marketing. Article marketing is a cost efficient way of communicating with the target market of the person or the company. Basically it talks about the company, products or services and anything which relates to the nature of the company in order to inform the people that it exists and what it can do for them. However, there are some differences regarding article marketing before and article marketing in the World Wide Web; one major difference is the use of search engine optimization on the article so that it incorporates certain keyword niches.
Effective use of article marketing is proven to be one of the most powerful internet marketing techniques there is. It is easy to set up, there is little or no cost at all and it can fully explain the various details of the company and its products or services thus it can garner more interest. Article marketing can also used to increase the traffic of a website. An increase in website traffic would lead to an increase in total revenue either in sales or in website advertisements.
Today, online businesses and even regular businesses are leaning towards investing more on internet marketing to increase their revenues in the near future. It would always be wise to include article marketing in any internet marketing strategy due to its benefits and low cost advertisement. It is the most prominent internet marketing technique today and is known to be the foremost advertising strategy in the World Wide Web today.
By the way, it’s important not to get yeast infection if you are to run a successful online business, so try to stay healthy at all times.
February 10, 2009
Online Business, Promotion and Marketing, Web 2.0
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Tips for Promoting Your Home Business Website – PART1 (Read PPC Classroom 2 to learn more)
Do you have your own home based business? Do you have a website for it? If so, then you need to promote the website for your home business to bring in even more business. There are a few tips for promoting your home business website that will bring you more customers.
One way to promote your home business website is to list it with the search engines. A search engine is an internet directory that is designed to make your website easier to locate and easier for a potential customer to access it. Each search engine listing will include a link to your website. If your website does not get listed within the top twenty of the major search engines, then chances are that your website will rarely be seen. Since a recent survey showed that between 84% to 92% of internet users the world over use search engines to find what they need, you will definitely want to take advantage of this tool. You can also get instant traffic with PPC. Learn more by reading PPC Classroom 2. The top three search engines to be listed in are MSN, Yahoo, and Google.
Another way to promote your business website is via RSS feeds and blogs. A blog is just a short way of say Web Log. Blogging is just basically uploading text onto the same place on the internet daily, weekly, monthly, or at least on a regular basis. The best people to blog are people who write because it is their passion. You can hire someone to do this for you or you can do it yourself. There are many websites on the internet that are dedicated to web logs.
Have you ever went to a website and see a banner at the top of the page advertising another website? This is another form of promoting your business website. You can create a banner with a simple paint program, like Photoshop. If you want to animate it, there are animation programs out there, too. There are many banner exchange websites online that will allow you to place your banner on their website. Banner exchanges are pretty easy to participate in; however, these types of exchanges most likely will not let you pick and choose who you want to trade with.
Another way to advertise your home business website is by opt-in mailing. Bulk emailing is the practice of sending mass quantities of email to lists of unqualified email address. This is considered spam and is considered to be in bad taste. If you send unsolicited email to people that do not want commercial email, you will run the risk of ruining the reputation of your business and getting into trouble with your ISP. It is best for you to use targeted direct email. This means that you will be sending your email to people that have approved or opted in to receive this type of email. There are many websites on the internet that provide this type of service for you and are definitely worth checking out. Also you could have a look at PPC Classroom 2, Pay per click can definitely help you send targeted traffic to any website almost instantly.
February 4, 2009
Online Business, Promotion and Marketing, The Online Life
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Small and medium-sized businesses alike have been capitalizing on the rapidly growing medium of internet marketing over the past few years. The dawn of the Internet presented a whole new range of opportunities for advertisers through Internet or online marketing.
Conventional advertising mediums such as TV, radio, and print have their own benefits. However, they tend to be so costly that only those with large chunks of advertising budget could make use of them. Internet marketing is relatively cheaper and guaranteed to reach the market segment advertisers are gunning for.
Online marketing entails various activities including but not limited to search engine optimization or SEO, banner ad placements, and search engine marketing or SEM. In any online marketing campaign, the advertiser or the one who wishes to market products and services must plan the strategies he will employ very carefully.
With Internet marketing, it is easy to track the success of each of your campaign strategies so it is easier to decide which ones you should pursue further and which ones you should abandon. Forms of online marketing such as pay per click (PPC), among others, could be traced and tested to find out which ads your target audience found most attractive.
One disadvantage of online marketing, perhaps, is its limiting factor for customers who are not Internet savvy or have very slow connection. Security concerns have also been raised with regards to personal information usually being asked from Internet users. There are also cases when some customers become hesitant to make online transactions for fear that their purchases might not reach them.
January 21, 2009
Online Business, Promotion and Marketing
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A marketing plan is essential for a business home internet marketing opportunity. To succeed in any business, whether a home business or not, you need a marketing plan that sets out your Internet marketing opportunity campaign. If your firm were a large corporation you’d put several hundred pages of marketing tasks together in one plan. As a small home business noting your organized Internet marketing opportunity plan will probably take fewer than ten pages. But it must be done, and early.
The simplest and easiest way to work with your marketing plan is to place the pages in a three ring binder and refer to it monthly. This lets you keep track of what you should be doing in your home business Internet marketing opportunity schedule and if you’re on schedule or not. Leave plenty of room for notes on your performance in regard to your written marketing plan.
A plan for taking advantage of the marketing opportunities for a home business should cover a one year period. A business home internet marketing opportunity plan should not extend any further out because so many things can affect such a small business. If someone leaves the firm, if the market changes, or if customers leave or others come on board, the marketing plan must be altered. A few years down the home business road is the time to rewrite the plan to encompass the next two to five years.
A marketing plan for a home business internet marketing will take you at least two months to write, especially if you’re a novice at marketing plan writing.
Everyone that has a management or executive say in any aspect of the home Internet business should have an opportunity to contribute to the marketing plan. While the tendency is to hold the information in the plan close to the vest, it won’t work without asking for the guidance and input of those involved in the planning, building, marketing and growing, both Internet and otherwise, of your home business. Feedback must come from anyone involved in your Internet home business financing, manufacturing, staffing, equipping, and managing. Of course, as in many home Internet opportunity business ventures, the sole proprietor is the only administrator and as such completes the bulk of the marketing plan with some input of paid consultants.
Your marketing plan for your home Internet business
must be consistent with your firm’s business plan or the opportunity for the two documents to help you succeed is lost. The business plan lays out the company vision for the next five years. The marketing plan dictates how you get to the achievement of that vision and the completion of the various goals along the way. A business plan will talk about the financing needed to start and grow the business, one of which will be the expense of advertising and marketing. The marketing plan will spell out the marketing opportunities you will take advantage of, and the cost of each, to get your home Internet business started and making a profit.
December 29, 2008
Online Business, Promotion and Marketing, Search Engine Optimization
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Squidoo is the brainchild of internet marketer and online entrepreneur Seth Godin. A Squidoo lens is a one page website you build and add content to it. You don’t need to know HTML and you may make a lens in just a few minutes.
There is a wide variety of content you may add to a Squidoo lens. This includes RSS feeds, Amazon, Ebay and other revenue sharing modules. You may also want to add interactive content; like You Tube and guestbooks. How you make your lens is only limited by your imagination.
Squidoo lenses also offer huge SEO advantages. Because Squidoo ranks so high in the search engines, Squidoo lenses, when optimized correctly, also tend to do well in the search engines. The biggest profit of creating Squidoo lenses is that it is an easy way to promote affiliate programs. Use these lenses in the resource box of your articles and send them through Article Marketer for submission. Most article directories, including Ezine Articles, will accept Squidoo lens links in the resource box.
The biggest advantage to using Squidoo is that you may make any number of lenses on affiliate programs on just about any topic. If you want to make some easy money online, the easiest way to do it is to build Squidoo lenses.
There are two kinds of lenses that will make you a lot of money: topical lenses and product lenses. Because you are marketing affiliate programs, you want to focus on creating product lenses.
Your first step in getting started is to sign up for your account. It’s free: Sign up for Squidoo. Once you have signed up for your account, confirm it, build your profile and then build as many lenses as you can on your topic as well as on the products you are promoting.
One thing to keep in mind is that if you market different topics, create different accounts. (You may have as many Squidoo accounts as you want.) It makes you look a lot more like an expert on your topic if your lenses are related.
Include at least four modules in your lens. Otherwise your lens may get deleted. Some suggested modules are: two text modules, one for an article on your topic and one for the product review, a link module to put a link to the product, and a guestbook. Avoid including any other modules as this will only distract your visitors and cause them to click away.
Once you have created your lens, it is time to market. Use the tools on your lens page to promote. This includes bookmarking, as well as adding it to your social marketing profiles. Promote your lenses in as many ways as you can; including writing articles.
This is one of the easiest ways to make money online. Not only do you make money from the affiliate programs you promote, you also make money from the revenue share on this site.
The secret to making a lot of money from Squidoo is to make as many lenses on your topic as you can. Make your lenses keyword rich, and use the tools inside of the member control panel to tweak your lenses for the best results.
Conclusion : After you create squidoo lens page, you can optimize it with ibusinesspromoter to get high ranking in search engine result page, and always remember because you don’t need to know HTML in squidoo, you just need create good content and build right backlinks with keyword you want to use, if you want to test your seo it might be useful to see Busby SEO test blog.
You can be smart not just about Internet marketing. You can save much money with the help of car finance deals knowledge.
December 8, 2008
Online Business, Promotion and Marketing, Web 2.0
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Imagine learning exactly what you needed to know to succeed.
The well known motivational author Anthony Robbins reveals in his book “Unlimited Power” the importance of modeling successful people in order to create your own successful life.Modeling someone good at what you want to learn allows you learn in hours what it might have taken the expert years to learn.
Successful people realize that they do not need to know everything about a topic in order to succeed in marketing it. By leveraging the abilities of your employees or partners it becomes easy to create a level of success that is mind blowing.
When you apply modeling to internet marketing, you can overcome the steep learning curve, and create success quickly by learning the steps that work for experienced marketers.
Occupy the City is using this approach to level the fields of both network marketing and internet marketing. All members have access to incredible training put together by internet marketing experts.
The broad vision of these experts and the power of people working together for common goals, is enabling us to optimize all of our sites, and get on the coveted first page of Google.
Internet Marketing Techniques for Success
If you have looked into internet marketing to build your business only to get overwhelmed by all the tasks that you have to do, you can see how a community can help.
If you have tried your hand at network marketing but found that too much time was wasted with cold calls and face to face meetings, the internet marketing approach is what you were missing.
As a member of Occupy the City you can learn how to optimize your blog posts, articles and any Web 2.0 property for the best results.
Topics of internet marketing
- Use of free Web 2.0 properties such as Squidoo, Hubpages, and other Blog networks.
- Using social bookmarking for site promotion.
- Promotion of and by our network marketing blogs.
All members benefit by the coop approach to advertising. PPC (pay per click) campaigns are developed by the sales team, as well as email marketing.
The support of this network marketing community is amazing. There are mentors for motivation, and in addition any member is available for private messaging through the forum.
Success with any new business does not come overnight. One of the things that is great about this network marketing community is that there are no get rich quick claims. Everyone is working together to create a solid network marketing business that will continue to grow and provide residual income for all of the members.
This realistic approach is what will create our long term success. All members are reminded that to build a business online takes a minimum commitment of ten hours a week to create individual success as well as success for all. All members are encouraged to keep learning about internet marketing techniques and sites to widen the exposure of the public to this network marketing community.
Thinking of building a business online? Learn the what to avoid as you build your business, and please consider what our network marketing community has to offer.
November 27, 2008
Online Business, Promotion and Marketing
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Internet Marketing newbies are those who form the largest portion of those who fail to make a living on the internet. This article is to help newbies not only survive but succeed and ultimately make a living online. If you are a newbie, chances are, these characteristics describe you.
You dream of making a lavish, full-time income on the internet, mostly on autopilot. This allows you the freedom to live the kind of lifestyle you desire without financial worries.
You are on many, many lists. Every Online Marketing guru has your name and email address on their lists. As a result, you get bombarded with at least 100 emails from these guys everyday.
You are on the internet everyday trying to figure out how to run a successful online business. You probably learn new things almost daily. You are constantly watching videos, listening to audios or reading e-books learning the newest money-making system on the internet.
You buy more info-products, software, scripts, systems, ‘how-to’ methods etc than you actually use. As a result, you have tons of PLR, MRR and RR e-books, the latest software and scripts, memberships to all sorts of programs that promise to be the silver bullet that answers the basic question, “What Must I Do To Succeed On The Internet?” sitting in your hard drive gathering virtual dust.
The combined effect of these characteristics is information overload and analysis paralysis. In other words, you hardly take any action based on what you already know or have in hand. You may think this article is irrelevant to you because you do take action. If that is so then why are you not succeeding beyond your wildest dreams? And why is there such a high failure rate (some say as high as 95%) among internet marketers?
The reason is that ‘take action’ is far more than just putting up a webpage, setting up your autoresponder, writing some articles, bidding on keywords in Adwords, advertising on Craigslist or even creating your own product. All these are necessary but the way to big bucks online is far more than that. Here’s what to do:
Firstly, reduce the number of lists you’re on. Do not worry about losing out on the latest information. You already have enough information to put yourself on the path to success if you just use whatever you’ve got now instead of perpetually reading, studying and learning the so-called latest method in internet marketing. Do you think the gurus got to where they are by constantly reading e-books without doing actual marketing?
Secondly, spend your time such that it gives maximum returns everyday. Reading e-books, watching videos and listening to podcasts are good but they don’t make you any money in itself (not to mention it takes half a day for some videos to download). Website design and creating graphics do not make you money by itself. All these activities are essential but if you spend too much time on them, you drastically minimize your income potential. You must proportion your time wisely between that which actually makes you money and that which does not.
Thirdly, focus on taking action, one step at a time. Every Internet Marketing project involves roughly the same steps. Find a profitable niche, identify keywords, create your own or find an affiliate product, create your website with a lead-capture form, drive traffic and track your progress. Thereafter, build a relationship with those who subscribe to your list through a series of emails. Do not merely shove offer after offer down their throats but be personal and give good tips and contents that would benefit your subscribers.
Most Online Marketing gurus say that making money on the internet is not rocket science. Actually, it’s true. The steps above are simple but if done regularly, will produce results sooner or later. It sure beats all the hit-and-miss efforts that so many newbies make, that result in ultimate failure. Online success comes by doing the right things the right way.
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