web site speed does matter

If you are into SEO (search engine optimization), you probably know who Matt Cutts is. Matt Cutts is a top software engineer at Google, and has a well followed blog. Recently he commented that google may start taking into account site load time in its rankings.

While likely not a factor in the rankings until 2010, and the impact maybe small, it’s something to start thinking about. After all if your site is slow, page rank might be the least of your problems. Owing to the notorious fickleness of users, if you don’t grab their attention in 2 or 3 seconds, they are on to the next thing.

Google webmaster tools has a new feature for you to quickly assess your site’s performance. Under the labs section you will find a “site performance” link that will tell you the average page load time and how you rank against all the other web sites on the internet. If you are slower than 85% of the other web sites on the web, you have some work to do.

Check out the google webmaster central blog post on the topic.

About the Author Kathy Alice

Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.

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Googles Places, Instant, May Day Update, Caffeine and More.. | Making Sense of the Web says November 8, 2010

[…] Google. As Google had warned it would in the previous year, it started paying a lot of attention to page load speed. If you have Google Webmasters Tools set up for your site, check out the page load speed report […]

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Improve Website Performance with this non coding approach says August 17, 2011

[…] seconds or more to load, but it’s bad for SEO as well. Over a year ago, Google announced they would be taking page load time into account for their ranking […]

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