Get Ready for Pinterest

Pinterest logoHave you heard about Pinterest? A virtual pinboard to organize and share the things you love, Pinterest is the latest social media craze. I can hear you groan now, “Another social media network? But I already Tweet, Facebook, Stumble, do Google Plus and LinkedIn!”

Surely you would think social media had reached a saturation point by now. Take Facebook who reportedly started shedding users in the US. Almost like a Starbucks on every corner, it seems that everyone that wants a Facebook account has one. Save China, Facebook has a significant presence in most of the world. The last frontier was Brazil, but Facebook is gaining users there despite an entrenched Orkut.

Pinterest Recipes Board

Pinterest Recipe Board

There are several interesting things about Pinterest that bears looking at. Yes, the concept is not exactly new, it’s an image sharing site; but it has sidestepped (at least for now) the copyright issues that have bedeviled other social sites. When you “pin” an image from a web page that you find on the internet to one of your Pinterest boards, attribution to the original source is automatically included. While the permission of the original author is not part of the transaction, most site owners are fine with (and actively encourage) their work to be shared as long as they get credit. And if not? There is a way to “Report Pin”.

Pinterest is also different enough from Twitter, Facebook and other competitors. You aren’t tweeting links, or “friending”, you are collecting images and sharing them. It’s the next take on a bookmarking service – and as visually appealing (and easy to use) as the iPad Flipboard app. You can use it to save your favorite recipes or plan your next vacation. This makes it useful in a way that Facebook and Twitter isn’t (although I must admit, I have a tendency to tweet links that I want to keep track of).

Source: seomoz.org via Emily on Pinterest

With the built in attribution link and it’s viral nature – not only can you “Like” and “Re-pin” the image within Pinterest itself, but you can Tweet, Facebook Like and Embed the image – there is some serious potential traffic and SEO benefit here. The “Cookies” cartoon is courtesy of a seomoz pin that I embedded. I get a cool fun image and seomoz gets a followed link. Early adopters are reporting that their campaigns are getting a boost from their Pinterest pins.

Pinterest is currently by invitation only. But if you have a mainstream friendly topic: celebrities, food, fashion or travel (or even if you don’t) you might consider jumping on the Pinterest bandwagon.

How will you be using Pinterest?

About the Author Kathy Alice

Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.

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29 comments
Cheryl McDonald says February 27, 2012

I think Pinterest is fascinating. I love the way people are sharing things they love. As a photographer I think my work lends itself well to this site and am enjoying building connections with others who enjoy photography as well.

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    Kathy Alice says February 27, 2012

    Hi Cheryl, I agree – anything that is image intensive does well in Pinterest. Do you watermark your photography before you post it?

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Cory Zacker says February 27, 2012

I’m still determining whether Pinterest will be beneficial to my tutoring business. It’s amazing how its use has spread like wildfire; I hear about it every single day in one way or another. It does seem like managing ones social media can easily become a full time job though, and right now I feel like I have my hands full with Facebook, Twitter, LinkedIn, YouTube, etc. Still debating adding Pinterest to that list.
-Cory Zacker
http://www.mosaictutoring.com

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Cory Zacker says February 27, 2012

I’m still determining whether Pinterest will be beneficial to my tutoring business. It’s amazing how its use has spread like wildfire; I hear about it every single day in one way or another. It does seem like managing ones social media can easily become a full time job though, and right now I feel like I have my hands full with Facebook, Twitter, LinkedIn, YouTube, etc. Still debating adding Pinterest to that list.

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Brenda Jones says February 28, 2012

My name is Bren, and I’m a Pinterest addict. Admittedly, I don’t focus on using it for business. It’s where I organized the ideas for my daughter’s “rainbow unicorn” birthday party, where I’m putting the links to my fave nursery bedding until I find out if this baby is a boy or a girl, where I put cool “I’m THAT mom” ideas to use at my daughter’s preschool, where I keep cool quotes and pictures that I can use on my FB page, and where I can see all of the crafting projects I want to do once I finally make the time… all with links to full descriptions on “how to” for things. My bookmarks list is huge, and often ignored as I click a link and can’t remember why I saved it to begin with. Pinterest gives me a visual way to organize the same bookmarks and makes it much more user-friendly. Plus, I can lay in bed at night with my iphone and pin away ๐Ÿ™‚

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    Kathy Alice says February 28, 2012

    You are certainly using it as intended. And with the networking and presence you are establishing – some business oriented pins might creep in at some point!

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Pietro Polsinelli says February 28, 2012

The birth of specialized “online bookmarkers” more specific than the ur-app Delicious is caused by the increasing relevance of getting information from web for everyday work and life. Pinterest in one example; “Social bookmarking from Pinterest to Licorize”:

http://blog.licorize.com/2012/02/28/social-bookmarking-from-pinterest-to-licorize/

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    Kathy Alice says February 28, 2012

    Hi Pietro – thanks for your comment. I hadn’t heard of Licorize – looks like an interesting tool to facilitate collaboration. I’ll check it out!

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Harry Tinoco-Giraldo says February 28, 2012

Yesterday in a free newspaper here in London , I had for first time information about pinterest, it said that the stereotype has it that the site is being used overwhelmingly by women, whether to collect images of craft projects or this season’s fashions and also that is mainly using in USA

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    Kathy Alice says February 28, 2012

    Thanks Harry. With Pinterest you get some default names for your boards. One is “Products that you Love”, which is obviously geared to women don’t you agree? (I’m sure for guys it would have been called something like “Things that are Cool”) We will see how the demographics for Pinterest will develop!

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Vicki Dello Joio says February 28, 2012

I just heard of Pinterest for the first time yesterday. I am still not up to speed on Twitter or Linked in, tho I am getting better w FB and Youtube. I feel a little daunted about adding something new, but I do keep hearing it is fun and another way to connect people with you biz. So your post galvinized me to go sign up for an invite. We’ll see.

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Jennifer Peek | Business Coach for Creative Entrepreneurs says February 28, 2012

It is interesting how quickly Pinterest has grown. The potential uses are so many – for personal and business. I think we are all visual beings to some degree and this site does an amazing job of capitalizing on that. It will be very intriguing to see how it grows beyond the perception that Harold shared (and that I think many men have in the US as well).

Jennifer Peek | Business Coach for Creative Entrepreneurs
Find Your New Groove
The Freedom to Build Your Business Your Way

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Julieanne Case says February 28, 2012

I have some serious reservations about Pinterest being an artist and a potential author. I’ve been reading about the link backs in Pinterest and there are some major problems. The biggest concern is Pinning an Image Competes With the Original! And others could sell it and at one point the link reverts to Pinterest and not to the original owner. Read this for more info: http://greekgeek.hubpages.com/hub/Is-Pinterest-a-Haven-for-Copyright-Violations. And you give Pinterest the right to sell your stuff: Terms of Service says this: By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, *modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services.

Be very careful until Pinterest solves all this. I don’t want to give them a right to my painting images or my photos. If I’m incorrect, please show me how.

Julieanne Case
Always from the heart!

Reconnecting you to your Original Blueprint, Your Essence, Your Joy| Healing you from the Inside Out |Reconnective Healing | The Reconnection| Reconnective Art |

http://thereconnectivehighway.com

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    Kathy Alice says February 29, 2012

    The TechReview article I linked to in the post makes some of the same observations although with less details. Pinterest seems to be counting on most site owners to be hungry for the traffic and notice over concern over ownership. I would consider watermarking if you are not doing it already. As it is, unless you are blocking google from crawling your images, your images are already appearing in image search and not everyone is using the license filters when they browse. I have an earlier blog post on images and copyrights.

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Judy Stone-Goldman says February 29, 2012

I’ve been seeing articles and blogs everywhere about Pinterest. I’m sure the images are fun (and I do love good visuals) but I just don’t want to be involved with one more on-line activity. So I haven’t explored it further. I can imagine there are wonderful collections to look at, but this is one place I’m not following the crowd–at least for now! (I can just imagine getting absorbed into this..more time…more time…)

Judy Stone-Goldman
The Reflective Writer
http://www.thereflectivewriter.com
Personal-Professional Balance Through Writing

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Robbie Schlosser says February 29, 2012

Thanks, Kathy.
Perfect timing! I’ve been involved with Pinterest (http://pinterest.com/RobbieSchlosser/) a few days now. Lots of new traffic, and I can easily afford another few minutes each day to add a few more pins. Right now, I’m excited to watch where this frenzy takes us, and I’m enjoying the challenge of creating a way to make it useful, not just fun.

Helpful post. By the way, have you seen http://PinClout.com? What do you think of this?
Robbie

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Christie Halmick | Jewels Branch Creative says February 29, 2012

Kathy – I’m just getting started with Pinterest and haven’t spent much time there simply because I didn’t want to add another “I have to do” to my to do list. ๐Ÿ™‚ As a designer I love the emphasis on visuals and the ability to create boards is a great tool for gathering inspiration for brand design and re-design projects.

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Ann Evanston says February 29, 2012

I “guinea pig” new social networks for my clients, and so far am not sold on Pinterest. Interestingly, the copyright issues are starting to blow up in their faces this week (had a feeling) and I am not finding the SEO backlinking benefits AT ALL in 6 weeks playing.

Ann Evanston
The SNCC Way
Social Media with Integrity

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Rowena Starling says February 29, 2012

You’re right. I’m one of those who says ‘oh brother, not another one…’. I may get on it one day though because I love ‘images’ and I see it could be fun.

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Kathy Alice says March 1, 2012

Thanks for the comment @Ann – it might be a whole bunch of links from Pinterest doesn’t help very much – now if you could get people to embed your images – that could be a another story. @Robbie: not sure I would put a whole lot of emphasis on Pin Clout as of yet – looking at your referral traffic from Pinterest.com would be what I would pay attention to.

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    Ann Evanston says March 1, 2012

    they are, that is what it’s about the “pin” creates the backlink, which is where the SEO should come from, it’s not.

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      Kathy Alice says March 3, 2012

      It could be Google is just counting a link from a pin on Pinterest just as one link (no matter how much it spreads), which is not nearly as powerful as a lot of links from many domains. This is why I’m interested in the “embed” feature because it’s like a YouTube embed except you get a followed link. So if you could come up with a really compelling graphic that people naturally want to embed in their sites, that might be the way to get SEO benefit – of course I don’t know if many people are doing that, it’s easier just to repin. I think for now, it’s like a lot of social media – the traffic is what is more interesting.

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Susan Berland says March 1, 2012

I’ve visited pintrest and I can get lost there all day. I decided to stay away even though it speaks directly to what I do. I’m a person who too easily follows bright shiny objects and they don’t come any brighter or shinier than this! I have to be careful or I’ll never get any work done!

Susan Berland
http://susan-berland.com

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Cheryl says March 1, 2012

I’ve played around with Pinterest a little, and have read about the copyright issues, too. I wish I had more time to play on it as a matter of fact. But here’s what I’ve observed with a few of my clients: LinkedIn didn’t resonate with them and felt like a chore. Facebook felt confusing and overwhelming (and has THE WORST user interface – I don’t care how many people use it), and Twitter, which has always been down the list on my recommended platforms to use in social media for business, can be a real distraction and overwhelming in learning how to use it effectively for business. I’m sure a few here would disagree, but this is what I’ve heard and observed in my trainings and from clients.

Aahh, but Pinterest has proven to be an easy and fun way to get started with a social network. The user interface frickin’ rocks for ease of use and intuitive design. And yes, women tend to use is more them men, and I suspect it’s because we are generally more visual in our thinking and communicating.

But most of all, it gives more introverted, or hesitant socials a way to ease into the fray, and in a way where they feel comfortable, at ease expressing themselves and connecting without “commitment to communicate,” which stops a lot of folks from even clicking a Like or Follow button. And quite frankly, it won’t be a chore or one more thing on your social to-do list if you’re actually enjoying the experience of using it. BTW, if engaging on social is a hassle-gotta-do-it-or-else-pain-in-the-ass-sigh-inducing chore, then stop doing it, do it less, or hire it out.

As far as copyright stuff goes, if you’re a photographer or graphic designer or other visual artist who publishes digital works, then you might want to 1) think a little harder about playing on Pinterest with your own work, and 2) if you do, then watermark your work in a big way, as has been suggested here.

Cheryl Liquori
Inside Social Media

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    Kathy Alice says March 3, 2012

    Thanks Cheryl, for your comment, lots of good insights. I agree with your comments about Facebook’s UI. The changes to Facebook pages, at least in my opinion, seem to benefit larger businesses that have a budget to truly capitalize on the opportunity (hosting https pages on your local server that you can then manifest on your Facebook page) than the small business. Perhaps Facebook could take a few clues from how easy Pinterest has made it for the user.

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Yvonne Elm Hall says March 1, 2012

I also think pinterest is an important avenue for artists of all types as a new space to showcase their works.
Yvonne Elm Hall
http://www.yvonneelmhall.com

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gwendolyn says March 6, 2012

Thank you for reviewing Pinterest.
There are several reasons why I love this other-social-media ๐Ÿ™‚
1. It’s easy to use.
2. It helps me organize the stuff I like
3. It different from facebook and twitter
4. Even though it’s like tumblr, but it has an unique way to present the greatest stuff. ๐Ÿ™‚
5. I just love it.

I love Pinterest. And it makes me love http://pinfaves.com/ too.
It’s a site where you can submit your favorite stuff and vote up the amazing pins and vote down the bad pins.
At least, it shows me what I supposed to pin on Pinterest. It’s like a website for suggestion.

Maybe you should do review about http://pinfaves.com/ next time. :*

Gwen~

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    Kathy Alice says March 7, 2012

    Hmm, digg for Pinterest!

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JamesC Spain says March 23, 2012

I’ve used pinterest to optimize my site and the result was amazing my site was jumped from #234 to #9 in few weeks time.

The trick is we must got our website pinned and repinned by many people this is the hardest part. Most of pinterest users won’t doing repin when they aren’t like what we pinned.

I do simple thing to outsource it on fiverr and got my site pinned by more than 70 people, I don’t know how can he did it just search by typing pinterest on fiverr and you will find it.

As I know currently pinterest is best for SEO for these reason:
1. Once our website pinned it has 3 backlinks counts
2. Google interest in social media signal so it will not tagged as links farm
3. Currently pinterest links are dofollow even the image
4. Also support anchor text, it’s perfect for placing our keywords

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