Every other year Moz (formerly known as SEOMoz) surveys SEOs in the industry and asks them to weigh in on what they think are the most important search engine ranking factors. The 2013 edition of the survey has been released and this post has the results embedded in the full post – plus an embed of the Google+ discussion.
Perhaps the most noteworthy item on the survey is the belief by SEO’s that the number of +1’s has a positive correlation with high rankings ……
Now that the #BlogsOfAugust challenge from Mike Elgan is over, I wanted to share my five key takeaways from that experience.
I’ve also included thoughts from other #BlogsOfAugust participants who shared their experiences on what surprised them the most about blogging on the ‘Plus.
The surprisingly fast pace at which you get followers. G+ is blooming right now! Daniel Montesinos
Recently, I’ve been spending a lot more time in Google+. It started when I researched the network for a client which resulted in my post on Google+ business pages. With the tie in with Google Authorship and the ability to post dofollow links, Google+ can be a powerful tool for SEO. However even if it wasn’t, I’m loving the conversations and interactions I’m getting in the ‘Plus. It’s so refreshingly free from hype and overt “buy this” marketing.
So during the month of August, I will be primarily blogging on Google+, along with many others that answered Mike Elgan’s #blogsofaugust challenge. Just in the 10 days I’ve been doing it, my circle count has tripled, I’ve met some cool new people and found a couple of great communities to join.
For people who blog on Blogger, it’s been an easy jump to blogging on Google+. However I did have to wrap my mind around it as I don’t think of interacting with a social network as “blogging”. However one thing that you see on Google+ and not on other networks such as Facebook is extensive, thoughtful posts that get a lot of commentary and interaction. While I’ve had some good conversations on this blog, it’s much easier to get that level of interaction on Google+ and the spam is nonexistent. Sad to say, most comments I get here are useless and add no value.
That doesn’t necessarily mean that I will stop blogging here on WebEnso, but for the month of August you likely won’t see much activity here, so come check out Google+ and I’ll report back in a few weeks how it went.
I attended SF WordCamp 2013 in San Francisco. If you have never been to a WordCamp, I highly recommend you check one out. This was my second WordCamp and it was great to reconnect with folks I’ve met at various Bay Area WordPress meetups as well as check out what interesting things people are doing with the WordPress platform. You can find all the presentations at wordpress.tv
If you don’t use gmail to read your email, you might be forgiven missing the latest uproar over gmail’s new tabbed inbox. One day I logged into my gmail account to find that my email was sorted into three tabs “Primary”, “Social”, and “Promotions”. We humans don’t like change and I am no different. My first reaction was: “How do I put it back the way it was?”Now that I’ve given it a few days, I find that I like it. Having emails from my social activity (especially now that I recently have become more active on Google+) go into a tab rather than into my primary email stream is wonderful and helps me keep on track with my goal to interact with my social networks at set periods during the day, rather than let social updates interrupt my work (which often includes email tasks).
If you have a business, the short answer is yes. However a less clear decision is how much you should invest into a Google+ Business page. Businesses struggling with the demands of Twitter and Facebook, may not relish the idea of engaging with yet another social network. However Google+ has some clear SEO benefits that you shouldn’t ignore.
Many SEOs will tell you to focus on optimizing your site for Google and that will be sufficient to rank well in other search engines such as Bing. But there are times where it’s useful to look at how your web pages are ranking in Bing, as there are times that pages rank differently in Bing than in Google.
Recently I took a look at a case of a site that was ranking in position #1 for a search term on Bing – but was not even on the first page in Google. The question from my client (who consistently had the number one spot on Google but ranked third or fifth on Bing) was “why is this site beating me out?” I did a comparison of the two pages to see if I could figure out the answer.
I’ve received invitations to a BBQ party in Wisconsin, a trail of notifications of Christmas shopping purchases in Florida, an admonishment to close the gate from a UK suburb association, numerous car insurance quotes, invoices, periodic pleas from a gaming site to please please come back, and even a notification from a tax software company that the IRS rejected my return.
Three years is an awfully long time ago in the internet age. Let’s take a trip in the Internet way back machine to see what SEO used to be. That’s when we used to think of SEO of as a two pronged discipline, namely on-page optimization and off page optimization. Off page optimization, or linkbuilding has been replaced by inbound marketing as I just wrote recently. On page optimization is still very valid, but it’s boundaries have gotten rather fuzzy.
It used to be all about keywords, keywords, keywords. Keywords in your title tag, keywords in your header tags, keyword density. Keywords are still really important, but so is engagement and user behavior as signals the search engine algorithms pay attention to. It’s not just about getting the traffic, it’s winning the hearts and minds of the user once they are on your site.
You want to take that optimization and conversion mindset and apply it to the little welcome mat that Google builds for your page when it ranks for a search query. Known as a snippet, this is the listing that appears in Google’s search results pages, called SERPs for short.
WordPress is a great CMS and sitebuilder, but one area it can fall a little short is its interstitial pages that are designed to help you navigate a site’s posts via category, author or even date. WordPress automatically generates archive pages for each of these grouping mechanisms, but from the SEO perspective these pages fall a little short in providing unique content that the search engines love.
Search engines such as Google want to see pages that have content that can’t be found anywhere else on the site (or in fact elsewhere on the internet). But WordPress’s default archive pages just show a list of posts for that given category (or author). If the blogger has used the “more” tag, then the post’s content is shown on the archive page up to the tag, otherwise the post is shown in it’s entirety. Either way there is no new content on the page that isn’t already on on the individual post pages. Today we are going to look at ways to modify your WordPress category page to be more SEO friendly.