Why Keyword Research is More Important Than Ever – Infographic

I was inspired to put together this infographic when I read Trond Lyngbø’s Search Engine Land’s article:

Keyword research: a key element of SEO & content marketing.

As the introduction says: “Many business owner see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.” – SearchEngineLand

I couldn’t agree more. Augmented by customer and market research, keyword research becomes a potent tool in your hands, giving you valuable insight into just not content marketing and SEO as Lyngbø asserts but also into multiple aspects of online marketing, including social and paid traffic.

To really do a thorough job with your keyword research, you should be including less traditional keyword research tools such #tagboard. My list of 22 Keyword Research Tools has plenty of interesting tools for you to choose from.

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Accelerated Mobile Pages – The Mobile Revolution Continues

automotive ampNow that everyone has more or less jumped on the Responsive Web Design bandwagon (especially in the WordPress world), Google has come along with AMP (Accelerated Mobile Pages). What is AMP and do you need to care?

Responsive Web Design

Remember, oh say five years ago, browsing the internet on a smartphone? It was rather painful, you had to pinch and zoom practically every site just so you could actually read the text. Then Webmasters realized this mobile thing wasn’t going away and starting making their sites mobile friendly. There are a number of ways to make your site mobile friendly, however Responsive Web Design (often just referred to just as “Responsive” or “RWD”) became really popular as a solution.

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22 Keyword Research Tools

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Even in an era of the semantic web, keyword research is still important. But it’s not just about the specific keywords. We need research to understand our market and competitive landscape, we need research to help brainstorm the topic of our new blog post. The 22 keyword research tools I cover below will not only help determine keywords for your on page SEO, but help you assess your competition and may even help you validate a new idea. Most of the tools listed below are free, but I’ve included a few that are not.

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Help! I hate to blog, what do I do about SEO?

Writer Creating Content on Laptop

SEO goes hand in hand with great content

This week’s post is an answer to a reader’s question.

SuZen Marie asks: My brother has no interest in blogging on the website I built for him and I know this is not helping the site’s SEO. Is guest blogging or a featured column the way to go? Does “borrowed” content count to boost SEO ranking as well as original content?

You’re right to worry about having content on your brother’s website. In today’s competitive landscape, excellent content is the way to win at SEO.

That being said, since you have a site that provides a local service, local SEO tactics, can get you pretty far. Ideally, though, you want to rank in both the “map” results as well as with a pure organic listing so that you have multiple opportunities to get the click.

It all comes down to how competitive your niche is. With some niches, some basic on page optimization and enough citations (local SEO listings) might be enough. But those niches are getting rarer and rarer, especially if you are in a bigger city.

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Moving WordPress to a New Domain in 7 Steps

Moving boxes .. and WordPress sites

Moving boxes .. and WordPress sites

I’ve been on a bit of a hiatus. For one thing I’ve moved my residence. There’s no way around it, moving sucks, especially when you lived in one place for seven years. So I guess it was only appropriate to have the challenge of moving a WordPress blog to a new domain for a client soon after my move.

The scenario

These moves can be really dependent on the scenario you are dealing with, for example: who has the domain registered etc., so I’m just going to detail what I did and hopefully it will help others.

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Do You Need to Worry about SEO with WishList Member?

At first glance SEO and membership sites seem to be two entirely unrelated things. When Googlebot encounters a login page, that page is a brick wall that stops it cold, since search engine bots don’t have a way to log into your site. So any content behind an authentication wall is essentially invisible to Google and the other search engines. So when you are setting up a membership site do you need to worry about SEO at all?

WishList Member Login Page

Example of WishList Member Login Page

Up to this point I had just assumed no. But I was wrong; when I started looking at a WordPress site using the WordPress plugin WishList Member, I ran into a number of issues. Some issues are specific to WishList Member – and I cover those below. But there is also some general SEO friendly practices around managing your content that applies to any membership site that I want to cover as well. Let’s start there.

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Checklist for Choosing a SEO Friendly Content Management System

site map

Dynamically generated XML sitemaps are one CMS feature you will want.

Although I often recommend WordPress as a CMS (Content Management System), I’ve worked with a variety of other CMS – including some in house developed ones.

If you are considering selecting a Content Management System for your website, make sure you select one that provides a rich set of SEO friendly features.

Here’s my checklist to make sure you get a CMS that won’t set you up for failure.

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Can your site get a Bing Penalty?

Bing Logo

Do Bing Penalties Really Exist?

By stripping away most of your organic traffic, a Google penalty can make or break your website. A Bing penalty is not as dire – but it could still have an impact on your bottom line. I recently was successful in restoring Bing and Yahoo #1 rankings to a site that had dropped off the first page for their head term. Here’s what I did and what you might try if you are in the same situation.

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Does User Experience Matter for SEO?

bad user experience with a donut

Don’t do this to your users !!

I have lost count of how many times a business owner has said to me: I’m good with my SEO, I got my keywords added to my site and I am done.

Well it’s a little more involved in that.

For example, did you know that the user experience of your site may be harming its SEO performance? When you step back and look at the bigger picture, it makes sense. Google has repeatedly said that its top goal is to deliver a great search experience to you, the searcher. If you are clicking through the search engine results pages and getting crappy sites and consequently leaving right away – don’t you think Google notices if enough people are behaving this way?

User Experience and how it matters for SEO was the topic of a recent interview I did for Ann Hession’s radio show: Turning Problems into Profits

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Is Affiliate Disclosure Required in an Email?

Confused on Affiliate Disclosure in Email?

Confused about Affiliate Disclosure in Email Marketing? So am I.

After the beta launch of my SEO for Business Owners course, I’ve been planning to do a more expanded version next year (with a better title). One component of that planning is looking for partners that can help promote the course to reach a broader audience.

If you are not familiar with this business model, here’s how it works.

  1. You find someone that has a business complementary to yours and has (preferably) a big list
  2. They email their list promoting a freebie that you offer such as a free report or free webinar
  3. You then sell your product to your newly acquired prospects
  4. You pay your partner a commission for each person that he/she sent you that bought your product

Of course this is just a high level overview, but that should be enough information for you to get the gist of it. So the question is, do you have to disclosure the fact that you are a partner (or a affiliate) in the email you send to your list?

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