Recently I ran into a problem with adding a Facebook pixel to a LeadPage (which we had mapped to WordPress using the LeadPages plugin). I could see both the Google Analytics code and the Facebook pixel code in LeadPages’s tracking code dialog, but only the Google Analytics code was showing up in the source code. I solved the problem by reversing the order of the scripts, but at that point I decided there had to be a better way to manage all the tracking scripts you might need for a paid traffic campaign or optimizing a funnel.
There is, it’s called Google Tag Manager.
Once you have it installed, Google Tag Manager makes it easy to manage your scripts. Instead of having to update your website with each new script, you just log into Google Tag Manager and add it as a new tag. The other benefit is that it will help your site’s performance as Google utilizes their own CDNs to execute the tag, and the GTM script itself fires asynchronously; taking the burden off of your server and not impacting your render time.
I was inspired to put together this infographic when I read Trond Lyngbø’s Search Engine Land’s article:
As the introduction says: “Many business owner see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.” – SearchEngineLand
I couldn’t agree more. Augmented by customer and market research, keyword research becomes a potent tool in your hands, giving you valuable insight into just not content marketing and SEO as Lyngbø asserts but also into multiple aspects of online marketing, including social and paid traffic.
To really do a thorough job with your keyword research, you should be including less traditional keyword research tools such #tagboard. My list of 22 Keyword Research Tools has plenty of interesting tools for you to choose from.
Now that everyone has more or less jumped on the Responsive Web Design bandwagon (especially in the WordPress world), Google has come along with AMP (Accelerated Mobile Pages). What is AMP and do you need to care?
Remember, oh say five years ago, browsing the internet on a smartphone? It was rather painful, you had to pinch and zoom practically every site just so you could actually read the text. Then Webmasters realized this mobile thing wasn’t going away and starting making their sites mobile friendly. There are a number of ways to make your site mobile friendly, however Responsive Web Design (often just referred to just as “Responsive” or “RWD”) became really popular as a solution.
Even in an era of the semantic web, keyword research is still important. But it’s not just about the specific keywords. We need research to understand our market and competitive landscape, we need research to help brainstorm the topic of our new blog post. The 22 keyword research tools I cover below will not only help determine keywords for your on page SEO, but help you assess your competition and may even help you validate a new idea. Most of the tools listed below are free, but I’ve included a few that are not.
This week’s post is an answer to a reader’s question.
SuZen Marie asks: My brother has no interest in blogging on the website I built for him and I know this is not helping the site’s SEO. Is guest blogging or a featured column the way to go? Does “borrowed” content count to boost SEO ranking as well as original content?
You’re right to worry about having content on your brother’s website. In today’s competitive landscape, excellent content is the way to win at SEO.
That being said, since you have a site that provides a local service, local SEO tactics, can get you pretty far. Ideally, though, you want to rank in both the “map” results as well as with a pure organic listing so that you have multiple opportunities to get the click.
It all comes down to how competitive your niche is. With some niches, some basic on page optimization and enough citations (local SEO listings) might be enough. But those niches are getting rarer and rarer, especially if you are in a bigger city.
Recently an email from a top media site was shared with me:
“…we would really rather not edit the links in our author bios to “follows” from “nofollow.” With the number of contributed articles (and articles, period) that we publish every day, we are leaking SEO authority with every “follow” link we allow.”
Given this is 2016, I had thought that the notion that outbound linking “leaks” link juice from a site had died a deserved death many years ago. In fact, many SEOs believe that linking out to relevant and high authority helps your site by establishing trust.
These moves can be really dependent on the scenario you are dealing with, for example: who has the domain registered etc., so I’m just going to detail what I did and hopefully it will help others.
At first glance SEO and membership sites seem to be two entirely unrelated things. When Googlebot encounters a login page, that page is a brick wall that stops it cold, since search engine bots don’t have a way to log into your site. So any content behind an authentication wall is essentially invisible to Google and the other search engines. So when you are setting up a membership site do you need to worry about SEO at all?Up to this point I had just assumed no. But I was wrong; when I started looking at a WordPress site using the WordPress plugin WishList Member, I ran into a number of issues. Some issues are specific to WishList Member – and I cover those below. But there is also some general SEO friendly practices around managing your content that applies to any membership site that I want to cover as well. Let’s start there.
If you are considering selecting a Content Management System for your website, make sure you select one that provides a rich set of SEO friendly features.
Here’s my checklist to make sure you get a CMS that won’t set you up for failure.