70 percent of search queries are classified as long tail searches, those specific several keyword phrases that are more easier to convert and easier to rank for.
This video has some interesting statistics in it. Eric calculates that it is 4 times easier to rank for a long tail term than a head term and the conversion is at least two times easier.
Listen as Ralph Wilson interviews Eric Enge, SEO Expert on ‘How to Leverage the Long Tail of Search’.
Are lurking SEO problems crippling your website? Find out in minutes when you learn how to do these 3 simple SEO Checks.