Slow website? Webenso has never had great performance, but adding the social media buttons has really slowed things down. Addressing my website performance has been on my to-do list for a while, so it was perhaps serendipitous that I caught a short presentation from Michelle Zatlyn from CloudFlare last night on improving blog performance.
You do need to care about your website speed. Not only because your users aren’t going to stick around for a website that takes 10 seconds or more to load, but it’s bad for SEO as well. Over a year ago, Google announced they would be taking page load time into account for their ranking algorithms.
I must admit I had a little trepidation in allowing them to take over my DNS zone records, but I’m giving it a shot. I’ll monitor the Google reported site load speed in Webmaster Tools (which due to the social media buttons is reported at 17 seconds!) and see if it makes a difference.
CloudFlare has done a good job of making the setup easy. You will need access to your hosting account to complete it. What CloudFlare will do is read your DNS zone files and create one that you will review. Then you will need to update your nameservers to point to theirs. It takes about 10 minutes. There is a free plan you can use to check them out, and if you want more customization ability, they have paid plans as well.
Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.
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