Interesting thing about observing trends, you can watch move them through groups as a wave. Let’s take twitter for example, it first became popular with the tech hip as a cool way to share just about anything, in 140 characters or less. I loved twitter at events such as the Web2.0 expo, following the instantaneous commentary on the speakers, and of course knowing where the cool party was.
In the last six months, it’s become the latest must have tool for entrepreneurial marketing. Talks about using social media for marketing your business have become a staple at business networking events. And with good reason, MarketOutLoud filled seats for it’s marketing events with it’s facebook connections. Some became social media divas. For the savvy it’s been a great lead generation tool.
But twitter has recently become less fun to use, at least for me. It seems like every day I get a follow request from someone that has less than 40 updates (boring!), or even worse, zero. And people that I chose to follow, immediately DM’ed me with a tweet with a link to their product. These get unfollowed really quickly.
On the other hand, facebook which I initially didn’t like much has become a better place to hang out, I have enough friends who post interesting things to catch my interest. The walled garden aspect of facebook, derided with frustration by some, seems to keep the riffraff out, the quality connections in.
And surprisingly, teenagers, a group you would have thought been the early adopters, don’t use twitter either. As my son’s sniffs “my Dad uses twitter”.
So if you have never used twitter, is it safe to ignore it now? Absolutely, not. Twitter is still a major force to be reckoned with. As evidenced by the recent Iranian election unrest, twitter is where the news breaks first. Fast breaking events that grab broad interest is where twitter shines, and it can be an excellent way to search for news. And there are influencers in the twittersphere that can direct significant traffic, if you want to play in the twitterspace for business reasons, at the very least find the ones in your industry to keep a pulse on your market.
And if you didn’t know what a DM was, it’s high time you figured it out.
Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.