What’s the difference between Google’s Adsense and Adwords programs?
Adsense and Adwords work together but are frequently confused. I find it most helpful to explain from a perspective of what role you are playing on the internet.
If you are a publisher, in other words you blog, write articles, or otherwise put content on the internet, then you may want to consider adsense as a way to make money online. Web site owners can set up adsense ads on their sites, and if their site visitors click on the ad, the site owners gets a commission. Setting up adsense ads is easy.
Google looks at your content and figures out what ads are relevant to show on your site.
If you want to advertise on the internet, then you should consider adwords (also known as Google PPC – pay per click). Your goals might be to drive more traffic to your website so you can sell online or build a list through an opt-in box. Adwords takes a little more to set up than Adsense but it’s not too hard to get started. Here’s a couple of things to keep in mind.
While it’s easy to get the basics, it’s another to be successful. Google Adwords (or Search Engine Marketing) is a specialized field that successful marketers can charge good money for a successful campaign.
Kathy Alice Brown is a SEO expert specializing in Technical SEO and Content. In her spare time she loves to get outside.