Google Adsense and Adwords, make money magnets

What’s the difference between Google’s Adsense and Adwords programs?

Adsense and Adwords work together but are frequently confused. I find it most helpful to explain from a perspective of what role you are playing on the internet.

If you are a publisher, in other words you blog, write articles, or otherwise put content on the internet, then you may want to consider adsense as a way to make money online. Web site owners can set up adsense ads on their sites, and if their site visitors click on the ad, the site owners gets a commission. Setting up adsense ads is easy.

  1. You create an account with google (you can use an existing gmail account)
  2. You pick what style and colors the adsense ad will appear as on your site
  3. You cut and paste the generated code to your site

Google looks at your content and figures out what ads are relevant to show on your site.

If you want to advertise on the internet, then you should consider adwords (also known as Google PPC – pay per click). Your goals might be to drive more traffic to your website so you can sell online or build a list through an opt-in box. Adwords takes a little more to set up than Adsense but it’s not too hard to get started. Here’s a couple of things to keep in mind.

  • Each time someone clicks on your ad, you pay a fee, so it is easy to run through a lot of money. Most experts advise setting a small daily budget until you have the ad tuned. Make sure you do your numbers. If it costs you a $1 per click and you get a 10% conversion on the traffic, then will you make money on a $7 product? I don’t think so.
  • You will have the choice on whether to advertise in the search engine results pages in the sponsored listings, or through the adsense publishing network. Each is a different strategy.
  • Pay attention to your keywords, you have a lot of control on not only which keywords your ad shows up for but whether you want to just appear for an exact match, the keyword phrase in a larger search term or keywords in any order.

While it’s easy to get the basics, it’s another to be successful. Google Adwords (or Search Engine Marketing) is a specialized field that successful marketers can charge good money for a successful campaign.

About the Author Kathy Alice

Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.

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