GetResponse vs. AWeber – initial thoughts

A month ago I googled for GetResponse and AWeber product reviews. As the two top leading Autoresponders in the industry, I found that they both had fans and overall pretty decent reviews. The differentiation that initially jumped out at me, is that AWeber had slightly better deliverability stats and GetResponse was slightly cheaper. For 500 contacts, GetResponse will charge you $18 a month, AWeber $19. Both offer unlimited lists and autoresponders, detailed statistics and several types of opt in forms.  One thing that GetResponse offers that AWeber does not is surveys. Users gave AWeber higher marks for it’s reports. Other than that they appeared to be comparable. However there is nothing like comparing the two for yourself.

Recently, I got the chance to simultaneously spend time with both and compare them side by side. Here’s my impressions of the initial use of both products.

AWeber is more intuitive. For the initial user, AWeber has a handy wizard that steps you through the initial creation of your list, customizing the initial emails and generating the web form. In GetResponse, where lists are called campaigns, the setup was a little less intuitive, there isn’t that handy step by step wizard. For example, I had a lot of trouble locating the confirmation email (what is sent to your contacts to confirm they want to be on your list) to customize it. I wouldn’t have thought that it would be located under “languages”.

Both have a variety of choices of confirmation email message subjects that allow limited customization. AWeber allows further customization of the subject with manual review. GetResponse does not. Both allow customization of the template, which is good. I recently worked with another autoresponder that did not, which seemed unnecessarily limiting (with imports I consider being able to personalize the confirmation email an important way to remind the contact how you know them).

Regarding the always controversial topic of enforcing double opt-in (or confirmation), both allow you to turn off confirmation if you know where to look. GetResponse, in this cases, is a a little more intuitive and flexible (you can find this under contact settings), you can selectively turn it off for just email subscriptions for example. However in my account turning it off for import subscribers was greyed out, I guess they have had too much trouble with purchased lists. With AWeber the User Interface (menu option: “Confirmed opt-in”) infers you can only turn it off for Web Form Opt-Ins, however I did not confirm this.

Overall both AWeber and GetResponse are decent products and you can’t go significantly wrong with either one.

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About the Author Kathy Alice

Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.

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