Last week Facebook rolled out another major change, but this time it was to Facebook Fan Pages. It’s a massive change. What page admins noticed first, was that posts to the wall are no longer organized chronologically but by “popularity”. This change was intended to serve the interests of the page visitors by putting the most “interesting” posts first, but to me at least it gives the page a squirmy kind of feel as the posts keep jumping around and scrolling down to find a post you saw before is not always fruitful.
But this is just the Tip of the Iceberg:
There is a lot in this Facebook Fan Page update. Here are some of the highlights:
With the reveal functionality (and the continued support of changing the default landing tab) I expect to see Facebook Fan Pages start looking more like landing pages. The call to action will be to “opt in” either with the like button or an via email opt-in.
Want more info? Here’s the official Facebook announcement.
Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.