Facebook Fan Pages Changes, a Massive Update

facebookLast week Facebook rolled out another major change, but this time it was to Facebook Fan Pages. It’s a massive change. What page admins noticed first, was that posts to the wall are no longer organized chronologically but by “popularity”. This change was intended to serve the interests of the page visitors by putting the most “interesting” posts first, but to me at least it gives the page a squirmy kind of feel as the posts keep jumping around and scrolling down to find a post you saw before is not always fruitful.

But this is just the Tip of the Iceberg:

There is a lot in this Facebook Fan Page update. Here are some of the highlights:

  • New look and feel that is aligned with personal pages – photos on top, and tabs converted to links on the left
  • Split personality – You can now interact with Facebook either as a human OR YOUR PAGE. This is pretty interesting. So when you comment on sometime else’s wall you can do it as your page, which means they get to your fan page not your personal profile when they click on the link.
  • Fan page “opt in” – You can set up your pages (what used to be tabs) to “reveal” themselves when a visitor likes your Fan page.
  • No more FBML, instead for custom pages you have to use iFrames. What happens with existing FBML, I don’t know, I guess we will find out on March 11, 2011 when all fan pages are upgraded.
  • Your profile picture can be bigger: 180 pixels by 540 pixels. Many Facebooks Fashionistas are using the larger space to have a more of a “branded” graphic on their fan page

With the reveal functionality (and the continued support of changing the default landing tab) I expect to see Facebook Fan Pages start looking more like landing pages. The call to action will be to “opt in” either with the like button or an via email opt-in.

Want more info? Here’s the official Facebook announcement.

About the Author Kathy Alice

Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.

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