With any new blog I work on, one of the first things I do is change the permalink structure. WordPress permalinks will determine the URL that your post will appear under. Just go to any blog, click on a post title and then look at the URL shown for it. If the blog is using the default permalink structure, you will see a question mark and some numbers. Since keyword rich URLs is one way to optimize your blog for the search engines, why not change your permalink structure to a more search engine friendly one?
In most cases I use the custom structure of
/%postname%/ (see below caveats on when you might want to use a different one). You can set this up for yourself under Permalinks in the Settings Menu.
This means (as a default) my post title will also comprise my URL (with dashes in between the words). You do also have the ability to customize your permalink to be different than your title. I often do this because I want my blog posts to have catchy titles, which doesn’t always mean that they are optimized for keywords.
Now here are the two caveats you need to keep in mind:
/%year%/%postname%/instead. My blog has a lot of posts, so I may need to consider a change, however point 1 will apply so I will need to proceed with caution.
Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.
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