For choosing your blog titles, here’s the advice I’m sure you’ve heard:
I could have come up with a blog title such as “Beware of Facebook’s social reader” or “What are your Facebook social apps sharing about you?” Both are reasonable given the search volume on “social reader” and “Facebook social apps”. But I didn’t. I went for broke and used the title “Four Things You Do To Kill Her Sex Drive”. We don’t always like to admit it, but sex sells and is of interest to a broad audience (many which would find a discussion of Google Analytics totally boring). It seems that it worked, after I published the blog post Sunday night, my traffic jumped up significantly the next two days (see Google Analytics chart above).
This highlights one drawback of using keyword tools, they show you historical data and won’t show you an emerging trend, which often is an excellent source of traffic. Catch such a wave and it will trump your most carefully crafted keyword rich post. Getting in on a new thing such as being the first to write a review of a new product or comment on a recent news worthy announcement are the opportunities to look for. There is a reason why news channels do so well. Twitter is excellent for this kind of prospecting as news is frequently reported there before the mass media picks it up. For regional trends, log in your Twitter account on twitter.com and check out the trends on the left for your area. For worldwide trends spend time with search.twitter.com.
Also, something those of us that write more technically focused content lose sight of, don’t forget the importance of an inviting title. When you write your title, put your audience’s hat on, and ask yourself honestly, does this title compel me to click on it and find out more? Sometimes you just have to lose the keywords and write more creatively to perk up interest.
Kathy Alice Brown is a traffic and conversion expert specializing in SEO, Copywriting and Facebook Ad Campaigns. In her spare time she loves to get outside.