January 18, 2009
Search Engine Optimization, Web Development
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Today, online marketers should never make the mistake of underestimating the power of blogs in support of their internet marketing campaigns. Blogging has become one of the pillars of the industry and is now one of the mediums business marketers are focusing on to promote their services and products.
Blogs is perhaps the modern form of magazines and newspapers. The emergence of special blog search engines such as Technorati.com just goes to show how blogs keep on growing in popularity. Blogs are easy to manage and update. They could be used as a medium to relay useful information related to your business. Blogging as been around for years and are expected to stay around in the long-term.
Try looking and there are blogs created especially for several industries – news, music, videos, pharmaceuticals, food, travel, and so on. They have truly become a popular way to earn money online. Creating a supporting blog for your original website or websites, if you have more than one, is another way to generate backlinks to your site.
If you are managing a blog, you also have the option to build a link neighborhood with other bloggers of the same category. A relevant link neighborhood helps boost your page rank in search engines like Google and Yahoo, which is good for your Internet marketing campaign.
Internet marketers could also use blogs to place their banner and text ads. There are a number of online programs nowadays that offers bloggers a fee for allowing ads on their sites. Pay-per-post campaigns, on the other hand, make use of bloggers’ writing skills to come up with relevant content to promote the advertisers.
December 29, 2008
Online Business, Promotion and Marketing, Search Engine Optimization
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Squidoo is the brainchild of internet marketer and online entrepreneur Seth Godin. A Squidoo lens is a one page website you build and add content to it. You don’t need to know HTML and you may make a lens in just a few minutes.
There is a wide variety of content you may add to a Squidoo lens. This includes RSS feeds, Amazon, Ebay and other revenue sharing modules. You may also want to add interactive content; like You Tube and guestbooks. How you make your lens is only limited by your imagination.
Squidoo lenses also offer huge SEO advantages. Because Squidoo ranks so high in the search engines, Squidoo lenses, when optimized correctly, also tend to do well in the search engines. The biggest profit of creating Squidoo lenses is that it is an easy way to promote affiliate programs. Use these lenses in the resource box of your articles and send them through Article Marketer for submission. Most article directories, including Ezine Articles, will accept Squidoo lens links in the resource box.
The biggest advantage to using Squidoo is that you may make any number of lenses on affiliate programs on just about any topic. If you want to make some easy money online, the easiest way to do it is to build Squidoo lenses.
There are two kinds of lenses that will make you a lot of money: topical lenses and product lenses. Because you are marketing affiliate programs, you want to focus on creating product lenses.
Your first step in getting started is to sign up for your account. It’s free: Sign up for Squidoo. Once you have signed up for your account, confirm it, build your profile and then build as many lenses as you can on your topic as well as on the products you are promoting.
One thing to keep in mind is that if you market different topics, create different accounts. (You may have as many Squidoo accounts as you want.) It makes you look a lot more like an expert on your topic if your lenses are related.
Include at least four modules in your lens. Otherwise your lens may get deleted. Some suggested modules are: two text modules, one for an article on your topic and one for the product review, a link module to put a link to the product, and a guestbook. Avoid including any other modules as this will only distract your visitors and cause them to click away.
Once you have created your lens, it is time to market. Use the tools on your lens page to promote. This includes bookmarking, as well as adding it to your social marketing profiles. Promote your lenses in as many ways as you can; including writing articles.
This is one of the easiest ways to make money online. Not only do you make money from the affiliate programs you promote, you also make money from the revenue share on this site.
The secret to making a lot of money from Squidoo is to make as many lenses on your topic as you can. Make your lenses keyword rich, and use the tools inside of the member control panel to tweak your lenses for the best results.
Conclusion : After you create squidoo lens page, you can optimize it with ibusinesspromoter to get high ranking in search engine result page, and always remember because you don’t need to know HTML in squidoo, you just need create good content and build right backlinks with keyword you want to use, if you want to test your seo it might be useful to see Busby SEO test blog.
You can be smart not just about Internet marketing. You can save much money with the help of car finance deals knowledge.
November 29, 2008
Online Business, Promotion and Marketing, Search Engine Optimization
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Recently there is a huge stir around the phrase “long tail marketing.” It primarily deals with retailing online and makes some real interesting points you should consider. The concept is by Chris Anderson and you can get his book at Amazon.
But what does it all mean? It means get busy with keywords and content to get all the searches possible to your site. People do search differently so you must consider all keywords that relate to you.
An example is a hobby site. Imagine the “length of the tail” in how many keywords that could be. Everything from backyards to zebras. It’s the length of the tail when all of those keywords are connected that can bring you more business. Think about a big tail on a huge animal, it covers a lot of ground and gets your attention when connected to an alligator! Internet Marketing
So to coin a phrase, “get your tail moving” and leave no rocks unturned. Some search for refrigerators and for some it is an ice box or the fridge. Think about what people name things in other parts of the world that are the same thing in your world.
In keyword research it is easy to spot and grow niches. Low search counts at the top 3 search engines can mean business for you when there is no competition. Use Wordtracker to find out what these less used search engine searches can do for you. So what if there are only 6 searches a month for an item; if you happen to sell that item and no one else does, you want that business. Internet Marketing
The long tail of search phrases will build traffic. You can not count on 80% of your traffic coming from 20% of your top used keywords based on readings at Google. Because competition for highly used words is so big, long tail marketing makes perfect sense.
If you are an Adsense publisher, imagine how many more relative ads you could display on all of those new low competition keyword pages. It is the total searches from all of those less used words that make using them worthwhile.
Create your content with a broader base of keywords to see the effect. Watch your site stats and be amazed at all of the new search terms you’ll be found with. Many will tell you more content or more products would be easy to market.
With search engines today it is all about content and keywords, and Google flat out says so in their webmaster guidelines. Long tail marketing is real easy with search engines. All you have to do is know the words people use. Visit Internet Marketing
November 18, 2008
Online Business, Promotion and Marketing, Search Engine Optimization, Web Development
1 Comment
Let me ask you this, Does putting gasoline in your car really matter? I know that’s a pretty silly question and you are probably wondering how in the world does that have to do with marketing your dental website, but stick with me for a minute and you’ll see where I’m going with this.
How many of you would like a brand new car? Any car? Your dream car?
Okay, so now picture yourself at the car dealership sitting in your dream car, your hands on the wheel, the seat
perfectly forming to your behind… pretty cool right?
Now for the best part…you get to drive it home!
You can’t wait to show your friends and family your dream car. You climb inside, start the engine and the dealer was so kind to give you a 1/164 of a tank to get you home.
You pull in the driveway and honk the horn. Your family and friends come out and are just going crazy over your new car. They all take turns sitting inside, holding on to the steering wheel, playing with your new GPS navigation system, cranking the stereo testing out the new 8 speaker surround sound, rolling up and down the windows,
moving your seat back, up, down to fit them just right. Opening and closing your sun roof and playing with the rest of the gadgets and gizmos in amazement.
Everyone loves your brand new car and tell you you look absolutely awesome in it and they are totally jealous.
You hop in one last time just to make sure it’s still real before heading inside your house. The second you get inside you go to the closest window and look outside just making sure it’s still in your driveway.
For the next few hours you about every 5 minutes you keep looking out the window, even sometimes going back outside just to touch your new car. Things are pretty exciting.
The next day roles around and you just can’t wait to go for a long drive with the sun roof open and the radio blasting your favorite tunes.
You climb in your car, fasten your seat belt, put the key in the ignition, turn the key…
And nothing. At first your shocked. Maybe you didn’t turn the key far enough so you try again even harder.
Still nothing.
You check your gauges and everything looks perfect… Except one little yellow light that’s telling you..
OUT OF GAS!!
It dawns on you that the dealer only gave you enough gas to get home and show your family and friends, but not enough for that long afternoon drive along the beach.
You’re a little bummed at the moment, but still extremely excited you have your new car.
You remember that as part of the “Extended Warranty” the dealership promised you gallons and gallons of gas free of charge as long as you kept paying your monthly payment.
So you give the dealership a call and tell them you need gas really bad so you can take your afternoon drive along the beach. They tell you they are doing all they can and will get you some gas as soon as possible.
So you wait around and a few days later someone shows up, puts in 1/164 off gas a leaves. Your excited, you got your first bit of gas, but not enough to go anywhere. So you continue to wait, and wait, and wait and you then realize your brand new car looks awesome, but your not able to take advantage of all that power, speed and gadgets.
Weeks, Months, Years go by and your still only receiving 1/164 off gas maybe once a week.
You’re now sick and tired of it and decide to look up companies that specializes in delivering gas. There are a few to choose from. Which one is the best one? Who will offer the best gas? Who will offer gas the quickest?
You have your choice of regular unleaded or premium unleaded with power boosters.
Regular Unleaded might get you around town, but doesn’t offer quite enough torque to get you where you really want to go.
Premium unleaded with power boosters will do everything you need. Give you all the power you can handle. And most importantly, fill up your tank of gas everyday. Your tank will never run dry again. Some days gas will even spill all over the place because there so much was delivered that day.
So which would you choose? Regular Unleaded Gas or Premium Unleaded with Power Boosters?
Okay, enough with the car theory, let’s break this down into Office Website and Dental Marketing.
If you caught on during my car scenario you realized that your dream car represented your brand new website you built weeks, months or even years ago.
I’m sure when you finished your website you told your family and friends all about it. They all went to your website, clicked on all the buttons, looked at all the pictures, read all the material and thought it looked awesome just like when you brought home your new car for everyone to see. It was an exciting time.
The only problem was, when you went to drive your car there was no gas. Your car was beautiful, but stuck in your driveway.
Your website could be the most coolest website in the world, but without traffic (gas) it will just sit there and do nothing.
So is Dental Marketing important? I think through this demonstration we’ve proved how important online marketing truly is.
For whatever reason, businesses with websites seem to neglect Web Promotion. For some reason they think since they have a website traffic will just start flooding in overnight.
Dental Marketing is so complex it usually overwhelms everyone and so they just forget about it and “hope” traffic just falls in their lap.
Marketing your website is an absolute must if you want to drive in quality new patients. If you have a website just sitting their collecting dust, I suggest you call your web design company and cancel your $59 monthly payment and put that money to good use somewhere else.
There is absolutely no reason why your website shouldn’t be flooded with traffic. Millions of people are searching for dentists on a daily basis. It’s not like your in a business with zero demand or searches.
Dentists are in huge demand by millions of people everyday. The dentist that puts himself in front of those millions of people are the dentists reaping the rewards.
In the past dentists would use their marketing budgets for yellow pages, radio spots, direct mail and even some tv commercials.
Back then that’s what people used, but guess what? Things have changed.
The internet is sweeping the world by storm. Even yellow pages, radio, tv are all taking things to the internet.
Just think about it, when you want to find information or do research where do you go? Let me guess…the internet?
I could go on all day talking about this, but I think by now you get my point.
Internet marketing is, and will be in the future for many years to come, the best form of advertising out there. Your website can be seen by thousands of people each and every day 24/7. You can’t say that about any other form of advertising.
Internet marketing is like everything else, you get what you pay for.
You need to look at it on a business standpoint. Usually when you purchase something for $50 you don’t care much about it. You put it on the back burner and just let it go. If it does something great, it only cost $50. If it doesn’t do anything, great I only lost $50.
If you are serious about your dental practice you’ll invest in things that bring back a return.
Why do dentists spend $250,000 on digital x-ray units?
Why do dentists spend $100,000 on Cerec Crown machines?
Why do dentists spend $120,000 on Biolase Lasers?
Why do dentists spend $1,000,000 on a new practice? or remodel?
The answer is quite simple, it makes you money. It simplifies things, makes things easier. Attracts New Patients!!
For those of you who own some of those things I listed how much is your monthly payment? My guess is your paying $5000 or more for each item each and every month for the next 5-10 years.
How much is your Million Dollar practice costing you? I’d say around $15,000 a month for the next 30 years.
So, if you are willing to spend all that money to simplify things, make things easier, keep technology current, attract new patients, then wouldn’t it make sense to invest in a solid dental marketing company that will simplify your online marketing, keep current with hot trends and techniques, and attract new patients?
I think the answer is pretty simple…YES!
No matter who you are, people will always pay for quality.
There is a reason why you purchased the $250,000 x-ray unit instead of the $50,000 unit. There is something about quality that wins every time.
Smile America Dental Marketing is all about quality. We take our dental marketing strategies very seriously. We like to think of ourselves as the $250,000 x-ray unit that comes with all the bells and whistles that produce the best
results possible.
Grab dental marketing by the horns and run with it. You’ll be amazed at the results.
Thanks for hanging with me with all my analogies. For those of you who stuck around I have a special bonus for you…
Copy this promotional code, 12350, and I will take $100 off of our Xtreme Pro internet marketing package for you. Just click this Dental Marketing tag and paste the code in the promotion box and click redeem. It’s that simple.
See you all next time,
J. King
Guru Mania!
Smile America Dental Marketing