Webenso » Online Business, Promotion and Marketing

Frank Kern: here is what i got

Kathy Alice — Tue, 24 Aug 2010 14:22:05 +0000

I had the privilege of seeing Frank Kern give a talk on Saturday. For those of you that don’t know him, Frank Kern is the highest paid internet marketer on the planet. Frank is a gifted copywriter and does direct response campaigns, both online (email campaigns, sales letter pages) and offline. Direct response means that the copy asks for the reader to take action (usually to buy something). Frank is quite entertaining and swears a lot. But underneath that casual demeanor you catch glimpses of a sharp masterful focus on his craft. The rest of his time he parties and surfs. Here are my takeaways:

Here is what I got Copy per Frank has three sections: 1) “Here is what I got” – what the offer is, 2) “Here is what it will do for you”, and 3) “Here is what I want you to do next” – call to action
Market research is critical You have to know your target market, what problem they are trying to solve and whether they have money to spend.
Attract Fans Give away free stuff of great value that helps a little. Then sell them a product that helps them a lot.
Sell high dollar products It’s a lot more effort to sell a $100 product to 100 people than to sell a $10,000 product to 10 people

Thanks to JeffAndKane for having Frank at their event.

The new internet marketing sales page

Kathy Alice — Sat, 23 Jan 2010 20:35:33 +0000

Have you noticed that the long sales letter is becoming a thing of the past? You click on an ad or a link in an email and it takes you to a long web page with lots of excited sales copy. Usually included are testimonials from satisfied customers and a progressively marked down price ending with a big Buy ! button. What do you do when you see such a web landing page? If you are like me, you scroll down, barely reading any of the copy, to see what the price is.

There are a couple of trends moving away from the long sales landing page approach.

The price isn’t mentioned on the sales page. For higher end products, internet marketers have stopped putting the price on the sales page, you don’t find out the price until you click on the “Add to Cart” or “Buy Now” button. This allows the marketer to first build a compelling case for the product before the user rejects the product as too pricey.
The sales letter is replaced by a video. If you haven’t heard about the explosion of video internet marketing, you have been living under a rock. Most people don’t really read anyway and for close to half of the population the preferred learning style is visual. And people retain more information when there is a mixture of visual and audio, making video a much stronger medium than just text. You can convey a lot more information in a 5 minute video than in a 5 paragraph sales letter.

If you are on any internet marketer’s list you should see many examples of the two points above.

How to Sell Network Marketing Online

Guest Author — Tue, 28 Jul 2009 16:32:24 +0000

There was a time when network marketing meant meeting at a friends place to sell your products and make associates. How to sell network marketing online is much more complex than this. For more information please visit Online Marketing But broken down into its basic elements the question of how to sell network marketing online can be a simple exercise. The basis of network marketing is building networks of people who buy and sell products. What better place to build a network of people than on the ultimate worldwide network-the internet. It’s no wonder that the internet is the place to go to build a network marketing business. The benefits to building your business online are extensive. You can work in shorts and a T-shirt, you only talk with people who are highly interested and your business is working for you 24/7. Moreover, your maintenance costs are low, and it is easy to expand internationally. Most important, anyone can do it–you do not have to be a computer genius to find success. The first aspect of selling network marketing online is to have an internet presence. This means having a website . Usually network marketers have a website which runs into a few pages . A good ,imaginative and attractive front page ( called capture page) should work well . Keep things simple. Let your audience know what you are all about. The second step of using web 2.0 tools to sell network marketing is a bit more involved than a passive web presence. Social sites like Facebook and Myspace have millions of subscribers ,each with different tastes and preferences. For more information please visit Internet Marketing Joining likeminded forums and getting people to join your network marketing business makes good sense. You have to spend some time to understand the dynamics of social sites but the time spent is well worth it. Using forums you can sell network marketing to a world wide audience. Blogging is a great way to sell network marketing . You must have several blogs hosted on different popular blogging sites. People are keen and interested in knowing about different things happening around the world. Selling network marketing through blogs is a fantastic idea. Let people know about your network marketing scheme and how people can benefit from it. Get others excited about your ideas and see how they make a beeline towards you. To sell network marketing online is the best way to increase traffic to your business. Exploit all web 2.0 initiatives to grab a pie of the worldwide market. As you attract prospects, you will need a database to keep track of them. Outlook has a great contact manager, though if you create something on your own, make sure it has enough room to keep track of a prospect’s name, e-mail, phone number and address. It must also have an area where you can write comments. Once a prospect is in your database, send them a personal e-mail to see if they found the information on your site to be valuable. This will also determine their level of interest in your business. Use e-mails to create a rapport with the prospect and move them toward a phone call. If you have an effective web presentation and follow-up system and a prospect agrees to speak with you by phone, there’s a good chance that person will join your business or purchase your product. For more information please visit Marketing

keyword research 3 magical tips to find the best wordtracker data faster

Guest Author — Wed, 24 Jun 2009 17:33:44 +0000

If want want some help to speed up your keyword research I’m going to give a few free tips. This is primarily for users and members that use Wordtracker. But let me ask… Tip Number 1: Stop thinking about keywords alone It’s true that you are going to discover important keyword phrases in the end result, but don’t start by going in exploring for specific keywords that are already pre-programmed into your mind because you *THINK* they are most important or you may just spend your time seeing only what everyone else sees. When you are exploring or when you’re in “exploration mode” you want to discover the big windows of opportunity that most people hardly EVER see. Stop guessing and look at more than the first bit of data that makes the most sense. Tip Number 2: Stop putting yourself under pressure. When exploring Wordtracker’s keyword and phrase research data, you need to stop putting your research up against the clock and stop feeling like you need to be extremely logical. Release yourself from stress and treat it more like a mission of exploration. If you remove the pressure it will often make room for you to think much more creatively. Allowing ourselves to be creative when exploring human behavior can open up huge rifts that might otherwise and often go completely undiscovered. Hang on to your hat, because as you allow yourself the liberty to be creative and reduce all of the usual stresses of a client’s expectation of high performance, there is new liberty to observe things that you might have ordinarily missed. Tip Number 3: Explore every notion that naturally comes into your mind. If you don’t see what I mean, I’ll say it plain and simple. Many times people say they do keyword and phrase research but what they are actually doing is entering very specfic terms that make the most sense and in doing so, they can miss lots of other opportunities because they don’t understand how to expore all of the data. Allow yourself to focus on “how people dialog with you.” Think back to any conversations you’ve had recently with a customer. Can you recall that conversation? What did they say to you and how did they say it? What did they ask you and how did they ask it. Let these ideas begin to come into your mind through a natural creative progression from one thought to the next. Think about this next time you are doing keyword and phrase research … We are often not logical when we are in a creative state. Exploring true keyword and phrase research data is one action in life where it actually pays off NOT to be so logical. It takes practice, but once you are on a roll you won’t need me or anyone else to tell you that you’re finding especially and useful results. Some of the most boring “everyday words” can open huge windows, if you explore them. Why is that, you wonder? It’s simple, nobody ever thinks to explore common terms. Is it always logical? No. If our minds worked logically, we would exhaust every category and list hundreds of types of wheels before we moved on to clocks, and then list dozens of clocks. But instead, notice that our minds bound forward. In some small way this illustrates the leaps which have measured our progress. But recognizing that this is naturally the way the mind works, I encourage you to give yourself permission to explore Wordtracker in the same fashion. Let your mind be free to observe landmarks along the way and then dig into those landmarks to reveal several levels of search behavior beyond what others are seeing. You might ask yourself, but why are others not seeing what you will see? The answer is very simple. Their minds are pre-loaded, pre-programmed, and totally fixed on a “keyword hunt” for the keywords they are convinced are important. They do not understand the value of exploring what an audience of searchers truly want. I call this limitation the “keyword hunt” mindset. Don’t go into doing Wordtracker keyword and phrase research with a pre-established list of keywords that are subconsciously stored in your mind, but instead, go into Wordtracker with a clean slate. Learn how to let the tool sort all of the best data and then reveal the best windows of opportunity based on searches within the last 90 days. Do you need to speed up you research skills and save hundreds of hours searching for the very best niches? Would you like a daily free seo tips ? It’s free! About John Alexander John Alexander conducts seo training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John is author of an e-book called Wordtracker Magic and has taught SEO skills to people from 87 different countries world wide. John’s articles can be read in publications like Search Engine Guide, WEBpro News and many others.

PayPerClick Advertising Weighing the Benefits And Dangers

Guest Author — Thu, 18 Jun 2009 18:45:17 +0000

With the proliferation of programs like those of Frank Kern and a slew of others, the PPC Marketing method of driving traffic to your websites and affiliate landing pages is front and center for many internet marketers. Whether you are currently using PPC marketing techniques or have yet to take the plunge, weighing the risks against the rewards is important. The rewards may seem obvious to many, but let’s be clear about them: * Targeted Traffic – Whatever traffic you get as a result of PPC Advertising will be targeted by your choice of keywords. * Unlimited Traffic – Perhaps not actually unlimited, but PPC Marketing can be the largest traffic source of any kind. * Statistics – You can easily track which of your PPC Marketing are working and which are not. The very nature of running PPC Marketing mean this happens almost automatically. This can be fine tuned, and should be. * Controlled Costs – You decide what you are willing to spend for a visitor for each and every one of your keywords, as well as setting a Daily Budget for each of your PPC Marketing. There are obviously more benefits to using PPC marketing campaigns for targeted traffic generation, but we will stop there for now. As with most things in life, the Pros and the Cons on a given topic are closely related. Consider these risks regarding PPC marketing and you will see what I mean. * Targeted Traffic – If you go too narrow in your keyword choices, you can end up with such a small amount of traffic (or even none) that it becomes nearly impossible to meet your sales goals, or even to analyze the results statistically. * Unlimited Traffic – This means that your PPC Marketing will be competing with the big boys, and these battles can get more than a little nasty. Carefully monitor your campaigns, and if you see something that smells funny, talk to and account manager with whichever PPC search engine is involved. * Statistics – There is so much information available that many get Analysis Paralysis. You need to strike a balance that allows you to MAKE decisions, not hinder them. * Controlled Costs – If you don’t control both your keyword bids, and the daily budget of each and every one of your PayPerClick campaigns, you will find that you have either eaten up all of your profits or spent your entire savings on what will most likely turn out to have been largely useless traffic. On whatever topic you care to discuss you will find that the best course you can follow is one of Balance. A favorite saying of mine is that “Nothing is as Good as it seems, and Nothing is as Bad as it seems.” This is doubly true of the realm of PPC Marketing. Venturing into this arena can be richly rewarding, or disastrously costly. The only way to ensure a positive experience is to educate yourself on these issues extensively, or pay someone to run your PPC Marketing efforts for you. Eat A Peach! Jimbo IMHO Keyword ESP is the absolute best in PayPerClick Advertising Software Visit my Internet Marketing Tools blog for more low cost solutions to the problems we face in this sometimes highly technical arena of Internet Marketing So, now you know how to earn! Discover also the best way to manage your earned money! Visit this blog and find a lot of useful info about managed forex trading!

How to Encourage Discussion with Informative Articles

Guest Author — Wed, 17 Jun 2009 12:39:30 +0000

One of the more widely understood ways of pinning down the search engines attention is quality content – and let’s say for example you’re a high level internet guru SEO professional, and you can drive all the traffic you want onto your website – then the next issue is seriously considering how you’re going to keep everyone coming back for more! One-of-a-kind, informative, top quality articles are an absolute necessity. This will generate debate and drive in feedback from among readers and cause quite a bit of buzz around your article. Word travels fast on the Internet and Twitter, so your article will be getting lots of exposure while creating healthy dialogue at the same time. There are several ways to encourage reader response to an article. In the past, most writers usually supplied their email at the close of the article. However, as no one reading the article can actually see anyone else’s comments, this is a passive response. A more active approach is to place a comments section at the bottom of your article where readers can give their opinions on what they’ve just read. But sometimes, the comments left can take attention away from the actual article or get off track from the original topic. A better way to attract valuable feedback is to link the article to an online survey. This type of reader response also helps the writer or publisher obtain measurable comments. By implementing an online survey, you can discern whether readers enjoyed the article, if they had the same viewpoint as what was said, if they disagreed entirely, or if they had any other extra information to share. There are websites available that assist with creating the online questionnaire and in providing information on how to link the survey to the article. Useful tools which track and measure feedback are also available. Some online survey providers also offer the option of sharing real time survey results with readers and provide incentive ideas to encourage readers to participate in the questionnaire. Linking an online survey to an article is an ideal means of communication that motivates intense discussion about a specific topic. It’s an inexpensive investment that has great benefits in enabling you to get the most measurable response from an article. Adam Toren, Co-Founder of Young Entrepreneur, specializes in developing the profitability of struggling businesses with a specialised and ‘bottom line’ approach. Adam, along with his brother, have created, purchased and sold a variety of companies over the years. At the moment, they own and manage a highly successful publishing company and several dedicated online enterprises.

How to increase Your Opt-in Lists Sales Conversion Rate

Guest Author — Sun, 22 Mar 2009 10:48:16 +0000

You might know by now building your own email list is very important to the success of your online business. The most common strategy is making visitors to sign up your mailing list is offering them some free report or eBook or free software. Otherwise you can offer them some free email lessons. Using some of the available website traffic software in the market you can make compelling opt-in page. Here we will discuss how we can send the email lessons in an alternate way and more efficently sell your product. What you should do is upload the lessons in your website or blog. Send the list a brief introduction of the lesson and the link to your web page. At the end of each lesson briefly explain a product which is related to that particular topic and give your affiliate link and ask them to click. Here you can offer them your special bonus. But make sure you are not overselling to them. If your list feels that you are trying to sell them, next time they won’t click on your link. So more lessons and less marketing. Once they are your loyal readers and they know you are promoting quality products, and you give better bonuses, they will look for you whenever they heard of a new product launch. Another advantage of this method is you will have regular visitors to your site and blog. Once they used to your site, they don’t feel you are hard selling, even if you are doing that. This method will increase content in your blog or site also. You know that search engines will like that. So you are getting some advantage in SEO point of view also. Once you mix with your targeted keywords in your Lesson heading as well as in contents, it will give you magical effect on search engine ranking. Many super internet marketers are doing this method effectively. You check yourself how many emails you are getting every day with a brief introduction or news which will raise your full attention to click the link to read full story. That is the proof of the effectiveness of this strategy. The success of this method depends on how effectively you write your emails. You should write in such a way that, the reader gets your attention to click the website link. The subject of the mail can be even negative, eg., ‘Don’t make this mistake!’ , something like that. And in the content you can explain the problem and a very brief solution and invite to read full story at your site. When they are fully linked to the problem, there is a more chance that they buy the product which will solve their problem. So the sales conversion also will be high for this method. This method can be used for your other product lauch. This is a practical solution for marketers who complain their list don’t buy. To use this strategy you first need a list. You can start making list by article writing or some paid method and start capturing their details using some list building software available in the market. You should always give importance to this, since this will make your business a success in long term. Wishing you success in your online business Promotion. Read how to get website traffic.

Another 5 Ways To Generate Tons Of Traffic For Your Website

Guest Author — Wed, 04 Mar 2009 07:24:59 +0000

ppc classroom And Another 5 Ways To Generate INSTANT Traffic For Your Website 1. Forum advertising. With every announcement you’d make in forums, you are frequently afforded a put some content you wish to impart. This content can comprise your website’s URL. This signature box will appear with every announcement you will do. Since posting in sites will generate quick outcomes, your signature will appear quickly as well. This implies that the traffic you can generate can be just as instantaneous. The secret here is to put contents that are evocative and informative enough to engage your readers to click on your URL. Like this one: ppc classroom 2. Stumbling upon StumbleUpon. Stumble upon is a change to the still moderately novel system presented by communal bookmarking websites. Social bookmarking allows you to save your favorite websites, much as you would with your browser’s “favorites” feature, only, you won’t be saving them on your hard disk but on the social bookmarking website’s server. Moreover, you can impart your list of favorites to other persons. They’re more likely to browse bookmarked websites basically because of the idea that if other persons similar to them, then there’s no basis why they won’t like them as well. 3. Building a mailing list. Okay, this may not be as “immediate” a technique as the other methods we have formerly discussed as it requires building a sizable mailing list in advance. Nonetheless, when a mailing list has been built, one note informing – or repeating – your members about your page will produce an instant rush of viewers. Possessing a mailing list implies a battalion of prospects set to visit your page at any time upon request. 4. Putting ads. Internet sites similar toCraigslist have become very popular throughout the years because of the steady influx of modern ads and the reality that postings can be made at no cost. Here’s the deal: advertising your page is, well, a promo. By advertising in popular and highly visited websites similar to Craigslist, which attract millions of guests daily, you’d be able to expose your URL to just as numerous persons and you’ll have the opportunity to capture a significant portion of that huge pie. 5. Joint venture (JV) projects. By collaborating with other internet marketers to procure packages that will not only include pieces from your fence and their stables but also tap into the mailing lists of all the members of the JV, you’d be able to expose your URL and your trade to the collective quantity of persons that will be targeted by a specific venture. Have a look at PPC classroom review. It's worth your time if you are interested in PPC marketing.

Some Tips to Increase Google Quality Score from Internet Marketing Indonesia Journal

Guest Author — Sat, 21 Feb 2009 06:11:29 +0000

Increasing the Adwords Quality Score of your keywords and optimizing your Adwords campaign is definitely a must if you want to reduce your cost and increase your sales when you running some Ads using PPC Google Adwords. Because quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even shown at all! The definition of Quality Score it self is stated by google as a dynamic variable that calculated for each of your campaign keywords which combine a variety of factors and measures on how relevant your keyword is to your ad text and to a user’s search query. The most important factors that will have an effect on your keywords Quality score can be summarized as below by Internet Marketing Indonesia: - The history of the keyword Click Through Rate - The Account history which is a combination of all ads and keywords in the account - The quality of landing page - The relevance between keyword and ads in its ad group Some tips below you can try to improve the quality score of your keywords: - Divide your keywords into smaller ad groups that are more targeted. You can set around 15 – 20 keywords in one targeted ad group. - By splitting your keywords in more targeted ad groups, you can create more targeted ad copy for your ad groups. Take care of the keyword grouping as per the theme of the ad group. Then use upper case on each word on the ad copy, and include the main keyword in the title, ad copy and display URL of your ads. - Optimize your ad copy by creating multiple ad copy at once, and analyze their performance after your ads running for about a week. Create clear, relevant, convincing & appealing ad text. Then choose the one with the best performance one and delete the others, replace with other new creatives to test. - Test your keywords by using the matching options. Choose which best for your business either using broad match, phrase match or exact match, see which one is giving you higher quality score and lower minimum CPC. - Include your keywords on the meta tag of your landing page, as title tag, description tag and keywords tag. - Complete your landing page by adding links to some informative pages such as the privacy policy page, about us page, terms and conditions page and a contact us page. - Do some link building to your landing page by using the keywords you use at your campaign as the anchor text. - Take notice on the load time of your landing page. Do not place some heavy graphics on your landing page. The load time also should be faster if you use a hosting server in your targeted geographic region. In general, analyzing your quality score and its usage is about making a better ROI from your Adwords campaign. If you keep analyzing and testing new scenarios whilst staying committed to measurement your business will get in better results. Read how to make money with adsense on this blog.

Business Online And You!

Guest Author — Wed, 11 Feb 2009 05:16:19 +0000

Tips for Promoting Your Home Business Website – PART1 (Read PPC Classroom 2 to learn more) Do you have your own home based business? Do you have a website for it? If so, then you need to promote the website for your home business to bring in even more business. There are a few tips for promoting your home business website that will bring you more customers. One way to promote your home business website is to list it with the search engines. A search engine is an internet directory that is designed to make your website easier to locate and easier for a potential customer to access it. Each search engine listing will include a link to your website. If your website does not get listed within the top twenty of the major search engines, then chances are that your website will rarely be seen. Since a recent survey showed that between 84% to 92% of internet users the world over use search engines to find what they need, you will definitely want to take advantage of this tool. You can also get instant traffic with PPC. Learn more by reading PPC Classroom 2. The top three search engines to be listed in are MSN, Yahoo, and Google. Another way to promote your business website is via RSS feeds and blogs. A blog is just a short way of say Web Log. Blogging is just basically uploading text onto the same place on the internet daily, weekly, monthly, or at least on a regular basis. The best people to blog are people who write because it is their passion. You can hire someone to do this for you or you can do it yourself. There are many websites on the internet that are dedicated to web logs. Have you ever went to a website and see a banner at the top of the page advertising another website? This is another form of promoting your business website. You can create a banner with a simple paint program, like Photoshop. If you want to animate it, there are animation programs out there, too. There are many banner exchange websites online that will allow you to place your banner on their website. Banner exchanges are pretty easy to participate in; however, these types of exchanges most likely will not let you pick and choose who you want to trade with. Another way to advertise your home business website is by opt-in mailing. Bulk emailing is the practice of sending mass quantities of email to lists of unqualified email address. This is considered spam and is considered to be in bad taste. If you send unsolicited email to people that do not want commercial email, you will run the risk of ruining the reputation of your business and getting into trouble with your ISP. It is best for you to use targeted direct email. This means that you will be sending your email to people that have approved or opted in to receive this type of email. There are many websites on the internet that provide this type of service for you and are definitely worth checking out. Also you could have a look at PPC Classroom 2, Pay per click can definitely help you send targeted traffic to any website almost instantly.