When you have your website uploaded and running, you might be thinking your job is over. In fact the big task is going to start now, promoting your online business and generating traffic. If no one comes to your site, how will your business make any money?
There are many ways to generate website traffic. It can be paid traffic method or free method. PPC campaign is one of the main paid website promotion. But for a new internet marketer with limited financial resorces often paid method is simply not possible. So we should think about getting free website traffic.
Think about the keywords first. Make sure you use; low competitive, moderate demand keywords. If you go for competitive keywords it will be very difficult to win against high page rank sites. Also, find some ‘more targeted’ keywords. They will be less competitive, but you will get targeted visitors.
You can submit your website to directories. Yahoo, MSN like big directories are paid directories. You can look for directories in your niche as well. Make sure you submit your site in the correct section of your niche.
Write articles and submit to blogs as a guest author or to article directories with your site link in resource box.
Try getting back links from authority sites in your niche. One way links means vote of acceptance. When some authority site accepts you, you got high rankings in search engine eyes. Reciprocal link exchange also gives some benefit, though not as good as one way links.
If possible add a blog to your site. Search engines like more and more fresh content. Also there are many ways to promote your blog posts and this will give more back links to your site. Social book marking is an example of blog promotion.
Visit forums in your niches and make some valuable comments and use your website link as your signature line. Before doing this make sure you read their rules. Otherwise you will be booted out. Another advantage of visiting these forums is that you will know the pulse of the market. You will know what is hot selling right now? Also try noticing what people are asking more and more in forums. Try making a product in that field to solve their problem.
Make some free eBook or small report in your niche and submit in free eBook directories with a opt in form. You can try free advertising blog, free classifieds sites and give away event sites with these offers. If you can make some audio or video product, it will be more effective. Consider creating software and submitting it to download directories.
You have come up with an idea for a way to make money on the net or you have decided which program you would like to promote online. You have built a terrific website that is informative and entertaining. Do you know what will be the biggest obstacle to your online success? It happens every day to millions of marketers online and no one is saying anything about how detrimental this problem can be to your marketing efforts.
Has this happened to you? You’ve joined a program or built a site and you know that your most important task every day is to drive traffic to that site. Even though you know that you must drive traffic to that site, that the very survival of your enterprise depends on that traffic; you waste countless hours every week opening the offers that flood your inbox every day instead of promoting your own site or program. Come on admit it. Everyone does it, but the really successful marketers are able to focus their energy like a laser on their single most important marketing task.
It’s hard to not look at all the offers that you receive every day. After all, marketers everywhere continue to use email to get their message out and some of them are very creative people. The subject lines in your inbox are screaming, “Open Me” as loud as possible. As an intelligent person you are naturally curious to find out what’s inside that message.
As enticing as those subject lines are, don’t waste your time opening them up. You have already built your site or chosen your program. You need to be promoting only that site or program. The time that you waste looking at someone else’s offer can never be recovered. Each of us only gets 24 hours per day. You need to spend as many of those 24 hours promoting your site or chosen program. Until your site ranks high enough to get natural traffic from the search engines, your primary task is to drive traffic to your site – nothing else.
One way to stay focused on your online enterprise is to protect the email addresses that are linked to your offer. Never use these addresses to join lists or subscribe to newsletters. If you do, in no time the mailboxes will be filled with offers instead of messages pertinent to your enterprise. For example, use [email protected], [email protected] and [email protected] for the payment, customer support and general information requirements of your site and never use them for anything else. That way you can get through your daily email chores quickly and have more time for traffic generation.
To visit this author’s website please visit WSI internet marketing for better business results
Increasing the Adwords Quality Score of your keywords and optimizing your Adwords campaign is definitely a must if you want to reduce your cost and increase your sales when you running some Ads using PPC Google Adwords. Because quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even shown at all!
The definition of Quality Score it self is stated by google as a dynamic variable that calculated for each of your campaign keywords which combine a variety of factors and measures on how relevant your keyword is to your ad text and to a user’s search query.
The most important factors that will have an effect on your keywords Quality score can be summarized as below:
– The history of the keyword Click Through Rate
– The Account history which is a combination of all ads and keywords in the account
– The quality of landing page
– The relevance between keyword and ads in its ad group
Some tips below you can try to improve the quality score of your keywords:
– Divide your keywords into smaller ad groups that are more targeted. You can set around 15 – 20 keywords in one targeted ad group.
– By splitting your keywords in more targeted ad groups, you can create more targeted ad copy for your ad groups. Take care of the keyword grouping as per the theme of the ad group. Then use upper case on each word on the ad copy, and include the main keyword in the title, ad copy and display URL of your ads.
– Optimize your ad copy by creating multiple ad copy at once, and analyze their performance after your ads running for about a week. Create clear, relevant, convincing & appealing ad text. Then choose the one with the best performance one and delete the others, replace with other new creatives to test.
– Test your keywords by using the matching options. Choose which best for your business either using broad match, phrase match or exact match, see which one is giving you higher quality score and lower minimum CPC.
– Include your keywords on the meta tag of your landing page, as title tag, description tag and keywords tag.
– Do some link building to your landing page by using the keywords you use at your campaign as the anchor text.
– Take notice on the load time of your landing page. Do not place some heavy graphics on your landing page. The load time also should be faster if you use a hosting server in your targeted geographic region.
In general, analyzing your quality score and its usage is about making a better ROI from your Adwords campaign. If you keep analyzing and testing new scenarios whilst staying committed to measurement your business will get in better results.
With credit to Internet Marketing Indonesia
People will always have their own opinions about something. The great thing about self-expression these days is that anyone can be able to get themselves published through the Internet. Just start blogging and you have your own place in the World Wide Web, which can help you rant all you can, share your knowledge, share your life, or just simply to share your thoughts. People trying to make a living off internet marketing also tend to try blogging to gain an audience and make money.
A blog is a short reference to web log, which can be likened to a diary or journal. The major difference is that this one is for the public’s eye. If you have something in mind that you want to share to the whole world, you can do so through your own blog.
There are a host of media one blogger can use like articles, images, video clips, or digital photos in making one’s blog more interesting. The blog can be about certain topics on which the blogger has a lot of brilliant ideas about. Any one blog can be a host to many links to whatever the author of the blog finds useful or interesting online.
Blogs can be about a mom’s adventures with taking care of her baby and other kids. Others may be about travel adventures, gadgets, movies, shopping, or tutorials of sorts. There are many ways one can make use of blogging. What’s best about this is that one can sign up anytime for an account for free.
Blogging has become very popular that there may be thousands upon thousands (or even millions!) already floating around the Internet now. Many of those that have become popular have visitors that regularly go to their sites for updates. These sites often have very good site traffic that could earn them some income.
Blogs have already existed as early as the mid 1990s but it is only recently that people have begun to embrace its potential. These days, blogs are considered mainstream media, which business-minded people use to do marketing, and which many people use for spreading informative articles like news.
Since people have found blogs, people have found ways to monetize them. If you are already established as a blogger and your site is fetching really good traffic regularly, then you may have already started to employ Internet advertisements to your web pages.
During the earlier days of doing ads online, probably the most popular forms of advertising were in the form of banners and pop-ups. But since so many sites are now online, and people have grown tired of being disturbed when they are reading or browsing, the way businesses advertise through blogs or websites has changed, evolved, or adapted.
When you have ads in your blog, you will be able to get some commission from the providers whenever your visitors click on the links. This can be tracked and you get paid depending on the policies set by the merchant or ad provider.
Blogging will continue to be that great medium for people to express themselves, but it will most likely grow even more into this medium for people to promote products or services, for free.
Article brought to you by CodingElite
Online copywriting has become a multi-billion dollar resource for companies that utilize the internet. There are ads, publications, banners, websites and articles that are written by freelance copywriters through the internet. Copywriting persuades or draws attention to whatever is being promoted. An ezine is the digital version of a magazine. Good online copywriting invites a person to actually read the ad whereas bad copywriting can quickly be navigated away from.
The internet has turned into a billion dollar revenue source for thousands and thousands of companies throughout the world. Online copywriting is more often associated with a form of article called a Search Engine Optimized (SEO) article. The SEO copywriter writes articles, varying in lengths, to fit a series of keywords or phrases that will turn up prominently in an internet search through such search engines as Google or Yahoo.
A web copywriter absolutely must know their way around the internet. Readers usually only skim through the ads or articles so a copywriter for the internet must know how catch the reader’s eye.
Words have power. We see that day in and day out through the commercials and ads we see each day. But one form of online copywriting we do not often take into consideration when thinking about copywriting advertising in general is that essays or reviews against a particular subject are considered a form of marketing.
Take for example the government and organization ads against smoking. The articles and commercials are very much against use of any form of tobacco. Their use of health statistics show the detrimental effects that smoking has on our bodies, not only as a tobacco user, but through second hand smoke as well.
Online copywriting is a growing field. Copywriting courses can help you refine your craft and help draw readers to your articles. As more businesses turn to the internet for a wider customer base, so too will the need for hiring competent copywriters. The best place to find vacancies or freelance positions is writing forums. Many companies advertise there for a freelance copywriter.
It is a very simple process where you as the affiliate sell or promote a merchant’s product or service for which you will receive a commission . This process is probably the lowest cost business model when starting an Online Business, and as such is the most popular method with many newcomers to Online Marketing.
This business model exists in many different forms and are commonly called Affiliate Programs. You join the affiliate program that the merchant is operating that is selling the particular product you are interested in promoting. The most common types of programs are as follows:
1 – Pay per click – each visitor you send to the merchant’s site will earn you a commission.
2 – Pay per lead – each lead you send to the merchants site will earn you a commission.
3 – Pay per sale – commission will be paid by the merchant for each sale made at his website.
Each one of the above returns a certain payment for delivering the click, lead, or sale. By far the largest number of businesses utilizing this model work on a Pay per Sale system.
Your prime costs will be in the promotion of the product or service. All costs associated with the product, sales page, delivery, after sales services, as well as merchant services set up and costs, will be to the merchants account.
When starting your Internet Business through affiliate marketing there are five steps to follow:
The final item regarding your own website needs serious consideration as it will be the way to go to develop and grow your business and to start creating an opt-in list of targeted potential customers.
Creating a trust between you and your customers, as well as your partners, is of prime importance to your business. This trust will serve you well as your customers will gradually consider you to be their expert in this niche and they will take your recommendations and buy. Do not think for one minute that without it you will be able to succeed. Affiliate Marketing, like any other business model, relies entirely upon the trust you painstakingly build over a period of time.
This article brought to you by WSI Internet Marketing
What is the key component in succeeding in online networking? That’s simple…it’s you. If this surprises you then it shouldn’t.
Did you know that most people who join an internet network marketing business don’t really think about the company or products, it’s the person who has been prospecting in that they’re are more concerned with. You see, when a person is searching for an internet network marketing business they are generally looking for a solution to a problem.
More than likely it’s of a financial nature and their thoughts revolve around setting themselves up to be able to provide for themselves and their families in the years ahead. So when you make contact with a prospect the last thing they probably want to hear is how good a company is or how life changing the products are.
“What’s in it for me?” That’s what they will more than likely be thinking about and if you recognize this, then you are on the way to hitting a home run. In this article, we will give you a few tips on how and what you need to be doing and thinking of when a prospect first comes into your funnel.
In the past few years, Social Media and Social Media Marketing have become buzz- words. This is due to the popularity of sites like Reddit, Facebook, etc. The social media have two components – user generated contents and the ability to form networks of friends for sharing contents.
In sites like Facebook users create their profile pages and use texts, pictures, and videos to embellish the pages. They can then share those contents with others in their friends’ network, or the social network
In sites like Digg, YouTube, Flickr users submit a summary of news articles, pictures, videos and they vote on the contents submitted by others. Popular contents are featured on the homepage and it drives massive amount of traffic to support your campaigns.
There are many variations of the two models described above, including a combination of the two.
Using the social media sites to promote your product or services (or a website) is called social media marketing. There are two types of traffic you get when your content becomes popular in a social media site.
The primary traffic or the direct traffic comes from the site where it becomes popular. For sites like Digg, it can be huge and your site should be ready to handle the surge in traffic without crashing.
When your site becomes popular in a social media site, people talk about your site and the post that becomes popular. The secondary traffic or the indirect traffic flows from that activity long after the surge due to the primary traffic is over.
So, what are the benefits of primary and secondary traffic from the social media sites? The primary traffic exposes your site to people who have no other means of knowing about your existence. Some of those visitors will become regulars to your site if you are providing something that they want on a regular basis.
Social media Internet Marketing lets you expose your site to a large group of people. If your search engine traffic has leveled off, shifting your focus to the social media marketing and becoming successful in that will take you to the next level in search engine traffic.
Article brought to you by WSI Internet Marketing
Let me ask you this, Does putting gasoline in your car really matter? I know that’s a pretty silly question and you are probably wondering how in the world does that have to do with marketing your dental website, but stick with me for a minute and you’ll see where I’m going with this.
How many of you would like a brand new car? Any car? Your dream car?
Okay, so now picture yourself at the car dealership sitting in your dream car, your hands on the wheel, the seat
perfectly forming to your behind… pretty cool right?
Now for the best part…you get to drive it home!
You can’t wait to show your friends and family your dream car. You climb inside, start the engine and the dealer was so kind to give you a 1/164 of a tank to get you home.
You pull in the driveway and honk the horn. Your family and friends come out and are just going crazy over your new car. They all take turns sitting inside, holding on to the steering wheel, playing with your new GPS navigation system, cranking the stereo testing out the new 8 speaker surround sound, rolling up and down the windows,
moving your seat back, up, down to fit them just right. Opening and closing your sun roof and playing with the rest of the gadgets and gizmos in amazement.
Everyone loves your brand new car and tell you you look absolutely awesome in it and they are totally jealous.
You hop in one last time just to make sure it’s still real before heading inside your house. The second you get inside you go to the closest window and look outside just making sure it’s still in your driveway.
For the next few hours you about every 5 minutes you keep looking out the window, even sometimes going back outside just to touch your new car. Things are pretty exciting.
The next day roles around and you just can’t wait to go for a long drive with the sun roof open and the radio blasting your favorite tunes.
You climb in your car, fasten your seat belt, put the key in the ignition, turn the key…
And nothing. At first your shocked. Maybe you didn’t turn the key far enough so you try again even harder.
You check your gauges and everything looks perfect… Except one little yellow light that’s telling you..
OUT OF GAS!!
It dawns on you that the dealer only gave you enough gas to get home and show your family and friends, but not enough for that long afternoon drive along the beach.
You’re a little bummed at the moment, but still extremely excited you have your new car.
You remember that as part of the “Extended Warranty” the dealership promised you gallons and gallons of gas free of charge as long as you kept paying your monthly payment.
So you give the dealership a call and tell them you need gas really bad so you can take your afternoon drive along the beach. They tell you they are doing all they can and will get you some gas as soon as possible.
So you wait around and a few days later someone shows up, puts in 1/164 off gas a leaves. Your excited, you got your first bit of gas, but not enough to go anywhere. So you continue to wait, and wait, and wait and you then realize your brand new car looks awesome, but your not able to take advantage of all that power, speed and gadgets.
Weeks, Months, Years go by and your still only receiving 1/164 off gas maybe once a week.
You’re now sick and tired of it and decide to look up companies that specializes in delivering gas. There are a few to choose from. Which one is the best one? Who will offer the best gas? Who will offer gas the quickest?
You have your choice of regular unleaded or premium unleaded with power boosters.
Regular Unleaded might get you around town, but doesn’t offer quite enough torque to get you where you really want to go.
Premium unleaded with power boosters will do everything you need. Give you all the power you can handle. And most importantly, fill up your tank of gas everyday. Your tank will never run dry again. Some days gas will even spill all over the place because there so much was delivered that day.
So which would you choose? Regular Unleaded Gas or Premium Unleaded with Power Boosters?
If you caught on during my car scenario you realized that your dream car represented your brand new website you built weeks, months or even years ago.
I’m sure when you finished your website you told your family and friends all about it. They all went to your website, clicked on all the buttons, looked at all the pictures, read all the material and thought it looked awesome just like when you brought home your new car for everyone to see. It was an exciting time.
The only problem was, when you went to drive your car there was no gas. Your car was beautiful, but stuck in your driveway.
Your website could be the most coolest website in the world, but without traffic (gas) it will just sit there and do nothing.
So is Dental Marketing important? I think through this demonstration we’ve proved how important online marketing truly is.
For whatever reason, businesses with websites seem to neglect online marketing. For some reason they think since they have a website traffic will just start flooding in overnight.
Dental Marketing is so complex it usually overwhelms everyone and so they just forget about it and “hope” traffic just falls in their lap.
Marketing your website is an absolute must if you want to drive in quality new patients. If you have a website just sitting their collecting dust, I suggest you call your web design company and cancel your $59 monthly payment and put that money to good use somewhere else.
There is absolutely no reason why your website shouldn’t be flooded with traffic. Millions of people are searching for dentists on a daily basis. It’s not like your in a business with zero demand or searches.
Dentists are in huge demand by millions of people everyday. The dentist that puts himself in front of those millions of people are the dentists reaping the rewards.
In the past dentists would use their marketing budgets for yellow pages, radio spots, direct mail and even some tv commercials.
Back then that’s what people used, but guess what? Things have changed.
The internet is sweeping the world by storm. Even yellow pages, radio, tv are all taking things to the internet.
Just think about it, when you want to find information or do research where do you go? Let me guess…the internet?
I could go on all day talking about this, but I think by now you get my point.
Internet marketing is, and will be in the future for many years to come, the best form of advertising out there. Your website can be seen by thousands of people each and every day 24/7. You can’t say that about any other form of advertising.
Internet marketing is like everything else, you get what you pay for.
You need to look at it on a business standpoint. Usually when you purchase something for $50 you don’t care much about it. You put it on the back burner and just let it go. If it does something great, it only cost $50. If it doesn’t do anything, great I only lost $50.
If you are serious about your dental practice you’ll invest in things that bring back a return.
Why do dentists spend $250,000 on digital x-ray units?
Why do dentists spend $100,000 on Cerec Crown machines?
Why do dentists spend $120,000 on Biolase Lasers?
Why do dentists spend $1,000,000 on a new practice? or remodel?
The answer is quite simple, it makes you money. It simplifies things, makes things easier. Attracts New Patients!!
For those of you who own some of those things I listed how much is your monthly payment? My guess is your paying $5000 or more for each item each and every month for the next 5-10 years.
How much is your Million Dollar practice costing you? I’d say around $15,000 a month for the next 30 years.
So, if you are willing to spend all that money to simplify things, make things easier, keep technology current, attract new patients, then wouldn’t it make sense to invest in a solid dental marketing company that will simplify your online marketing, keep current with hot trends and techniques, and attract new patients?
I think the answer is pretty simple…YES!
No matter who you are, people will always pay for quality.
There is a reason why you purchased the $250,000 x-ray unit instead of the $50,000 unit. There is something about quality that wins every time. Grab dental marketing by the horns and run with it. You’ll be amazed at the results.
Written by: J. King
Smile America Dental Marketing