Category Archives for Ads & Funnels

Multiple arrows and decisions

Website Traffic Sources: Which One Should You Focus On?

You’ve built your website, it looks awesome. Launch day comes, with much fanfare. Finally your website is done!

And then you wait. And aside from your friends and family, no one seems to visit your website. So it slowly dawns on you that you need a website traffic strategy. But which traffic source should you focus on?

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Opening combination safe

4 Reasons Why You Should Consider Facebook Ads

The case for Facebook ads has been strong for a while. And only getting stronger. Yes, it’s not quite as cheap to advertise on Facebook as it was in the early days, but with the right campaign you often can beat the costs of other digital advertising, such as Google Adwords.

Facebook has gotten smarter too, its algorithm has gotten exceptionally good at optimizing your campaign so you don’t have to be a complete ninja to crush it. Yes, you definitely do need to understand the platform, but you don’t always need to get all the options exactly right.

In fact, at a Pubcon session recently Blitzmetrics’s Dennis Yu shared that once you have a winning ad set up and running, you can actually remove the targeting and Facebook will still deliver it to the right people.

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6 Steps: Adding Facebook Pixel to Your WordPress Site using Google Tag Manager

Recently I ran into a problem with adding a Facebook pixel to a LeadPage (which we had mapped to WordPress using the LeadPages plugin). I could see both the Google Analytics code and the Facebook pixel code in LeadPages’s tracking code dialog, but only the Google Analytics code was showing up in the source code. I solved the problem by reversing the order of the scripts, but at that point I decided there had to be a better way to manage all the tracking scripts you might need for a paid traffic campaign or optimizing a funnel.

Google Tag Manager iconThere is, it’s called Google Tag Manager.

Once you have it installed, Google Tag Manager makes it easy to manage your scripts. Instead of having to update your website with each new script, you just log into Google Tag Manager and add it as a new tag. The other benefit is that it will help your site’s performance as Google utilizes their own CDNs to execute the tag, and the GTM script itself fires asynchronously; taking the burden off of your server and not impacting your render time.

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Is Affiliate Disclosure Required in an Email?

Confused on Affiliate Disclosure in Email?

Confused about Affiliate Disclosure in Email Marketing? So am I.

After the beta launch of my SEO for Business Owners course, I’ve been planning to do a more expanded version next year (with a better title). One component of that planning is looking for partners that can help promote the course to reach a broader audience.

If you are not familiar with this business model, here’s how it works.

  1. You find someone that has a business complementary to yours and has (preferably) a big list
  2. They email their list promoting a freebie that you offer such as a free report or free webinar
  3. You then sell your product to your newly acquired prospects
  4. You pay your partner a commission for each person that he/she sent you that bought your product

Of course this is just a high level overview, but that should be enough information for you to get the gist of it. So the question is, do you have to disclosure the fact that you are a partner (or a affiliate) in the email you send to your list?

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What you need to know about Canada’s new anti spam law

Canada Anti Spam Law Canada rolled out a new anti spam law (the CASL) in late June of 2014. The majority of the provisions of the new law are already in effect (as of July 1st), however there is a transitional period to seek “explicit consent” from people you already have a business relationship with, more on that in a moment.

You might be thinking, I don’t live in Canada, so who cares? Well if you run a business that might have Canadian customers, you have to care. If you have gathered email addresses for a list, it’s quite likely that some of your subscribers are Canadian. And while some of them might have a .ca email address, plenty more will have used a free email service such as gmail or hotmail, so you really can’t tell who are the Canadians on your list.

So you might as well assume that you need to comply with CASL, which is more restrictive than the US CAN-SPAM Federal Act.

I’ve spent some time reading through the law text and various articles, and here’s what I’ve learned. Now I’m not an expert, on any law, Canadian or otherwise, but this post should serve as a starting point. If you want to learn more, I would suggest reading Michael Geist’s articles that can be found on the Toronto Star, since he IS an expert on Canadian Internet Law.

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New Gmail Tabs – Love ’em or Hate ’em?

If you don’t use gmail to read your email, you might be forgiven missing the latest uproar over gmail’s new tabbed inbox. One day I logged into my gmail account to find that my email was sorted into three tabs “Primary”, “Social”, and “Promotions”. We humans don’t like change and I am no different. My first reaction was: “How do I put it back the way it was?”

Gmail's New Tabs

Gmail now uses tabs to organize your inbox

Now that I’ve given it a few days, I find that I like it. Having emails from my social activity (especially now that I recently have become more active on Google+) go into a tab rather than into my primary email stream is wonderful and helps me keep on track with my goal to interact with my social networks at set periods during the day, rather than let social updates interrupt my work (which often includes email tasks).

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Is Double Opt-in Worth It?

Is Double Opt-in worth it?

Is Double Opt-in worth it?

I’ve given serious thought to abandoning my web mail account. Because I’ve had it for a long time, I have an address that is exceptionally easy to remember which is convenient, but this ease comes at a price. More and more my email address is routinely used as a “fake” email by other people. Although I do have a way to filter these “spam” emails it’s a chore to periodically go and unsubscribe from all these lists that I never signed up for. When I am less cranky about it, I tell myself that it’s an interesting peek into what people do online.

I’ve received invitations to a BBQ party in Wisconsin, a trail of notifications of Christmas shopping purchases in Florida, an admonishment to close the gate from a UK suburb association, numerous car insurance quotes, invoices, periodic pleas from a gaming site to please please come back, and even a notification from a tax software company that the IRS rejected my return.

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Which is better? SEO or PPC?

Deciding between SEO and PPC?Once you have a website launched, the next question you need to answer is how you are going to get traffic to it.

Today you have a lot of options you can choose from. One way to get traffic is to pay for advertising with the search engines and other networks (such as Facebook). Or instead of paying for advertising, you can focus on getting your website found when people search for a solution that your business provides. You can also attract interest with social media. In this article we are going to look at advertising using PPC and ranking using SEO.

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Email Marketing Selling Guideline

infusionsoftJust back from Loral Langemeier’s Alumni conference in San Diego. While not specifically focused on internet marketing, there were several internet marketing sessions there, including a panel that included Geoff Zimpfer from Infusionsoft. Infusionsoft if you are not aware of it, is the uber online customer management system. It’s a CRM (customer relationship management), EMail Marketing and eCommerce system all in one. It’s pricey, but a quite a nice system and surprisingly intuitive.

Geoff said something interesting that I wrote down. I think we all can agree that with email marketing it needs to be a balance between providing value and selling. But what’s that balance? Geoff proposes a point system. For each email you send out that delivers value to your audience you get a point. An email that is a sales pitch, you deduct 7 points. So he’s recommending you strike a 7 to 1 balance here.

I think he is right that a balance needs to be struck, however I’m not sure I agree with the math. Why would 5 to 1 be less effective? If you deliver great value and it in general is more frequent than the sales pitches, does the 7 to 1 ratio need to be rigorously adhered to? My suspicion is that he based the comment on statistics that Infusionsoft has available to it, so I don’t think we can dismiss the comment lightly.

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My brief, unhappy experience with Google Adwords

Game Devil by Nicubunu

GAME OVER

To broaden my skill set I wanted to learn how to advertise with Google Adwords. I had been following a course from Armand Morin and wanted to put what I learned in practice. So, I set up an account with one of those free $75 coupons. It was not a happy experience. I ended up with a permanently suspended account even though no ads ever ran (zero impressions, zero clicks).

Perhaps I was just plain stupid in deciding to advertise via my Clickbank affiliate link. I had heard that most affiliates had abandoned Google PPC due to the strict quality guidelines and that it was very hard to get an ad approved. But I didn’t have a suitable landing page to advertise. And for my learning purposes, if none of my ads were approved I could live with that. Just the exercise in setting up a campaign would be useful. Apparently this was a fatal mistake.

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