I recently blogged about the new FTC Guidelines, which “address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers”. The revised guides require “disclosure of material connections between advertisers and endorsers”. While the intent of new guides appear to be more focused on bloggers who get free products and get paid to endorse a product, the language is sufficiently broad enough that it applies to bloggers that embed affiliate links, even if your review of the product is neutrally biased and not really a testimonial.
Kathy Alice Brown is a SEO expert specializing in Technical SEO and Content. In her spare time she loves to get outside.