June 24, 2009
Online Business, Promotion and Marketing
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If want want some help to speed up your keyword research I’m going to give a few free tips.
This is primarily for users and members that use Wordtracker. But let me ask…
Tip Number 1: Stop thinking about keywords alone
It’s true that you are going to discover important keyword phrases in the end result, but don’t start by going in exploring for specific keywords that are already pre-programmed into your mind because you *THINK* they are most important or you may just spend your time seeing only what everyone else sees. When you are exploring or when you’re in “exploration mode” you want to discover the big windows of opportunity that most people hardly EVER see. Stop guessing and look at more than the first bit of data that makes the most sense.
Tip Number 2: Stop putting yourself under pressure.
When exploring Wordtracker’s keyword and phrase research data, you need to stop putting your research up against the clock and stop feeling like you need to be extremely logical. Release yourself from stress and treat it more like a mission of exploration. If you remove the pressure it will often make room for you to think much more creatively.
Allowing ourselves to be creative when exploring human behavior can open up huge rifts that might otherwise and often go completely undiscovered. Hang on to your hat, because as you allow yourself the liberty to be creative and reduce all of the usual stresses of a client’s expectation of high performance, there is new liberty to observe things that you might have ordinarily missed.
Tip Number 3: Explore every notion that naturally comes into your mind.
If you don’t see what I mean, I’ll say it plain and simple. Many times people say they do keyword and phrase research but what they are actually doing is entering very specfic terms that make the most sense and in doing so, they can miss lots of other opportunities because they don’t understand how to expore all of the data.
Allow yourself to focus on “how people dialog with you.” Think back to any conversations you’ve had recently with a customer. Can you recall that conversation? What did they say to you and how did they say it? What did they ask you and how did they ask it. Let these ideas begin to come into your mind through a natural creative progression from one thought to the next.
Think about this next time you are doing keyword and phrase research …
We are often not logical when we are in a creative state. Exploring true keyword and phrase research data is one action in life where it actually pays off NOT to be so logical. It takes practice, but once you are on a roll you won’t need me or anyone else to tell you that you’re finding especially and useful results. Some of the most boring “everyday words” can open huge windows, if you explore them.
Why is that, you wonder? It’s simple, nobody ever thinks to explore common terms.
Is it always logical? No.
If our minds worked logically, we would exhaust every category and list hundreds of types of wheels before we moved on to clocks, and then list dozens of clocks. But instead, notice that our minds bound forward. In some small way this illustrates the leaps which have measured our progress. But recognizing that this is naturally the way the mind works, I encourage you to give yourself permission to explore Wordtracker in the same fashion.
Let your mind be free to observe landmarks along the way and then dig into those landmarks to reveal several levels of search behavior beyond what others are seeing.
You might ask yourself, but why are others not seeing what you will see? The answer is very simple. Their minds are pre-loaded, pre-programmed, and totally fixed on a “keyword hunt” for the keywords they are convinced are important. They do not understand the value of exploring what an audience of searchers truly want. I call this limitation the “keyword hunt” mindset.
Don’t go into doing Wordtracker keyword and phrase research with a pre-established list of keywords that are subconsciously stored in your mind, but instead, go into Wordtracker with a clean slate. Learn how to let the tool sort all of the best data and then reveal the best windows of opportunity based on searches within the last 90 days.
Do you need to speed up you research skills and save hundreds of hours searching for the very best niches?
Would you like a daily free seo tips ? It’s free!
About John Alexander
John Alexander conducts seo training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses. John is author of an e-book called Wordtracker Magic and has taught SEO skills to people from 87 different countries world wide. John’s articles can be read in publications like Search Engine Guide, WEBpro News and many others.
June 18, 2009
Online Business, Promotion and Marketing
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With the proliferation of programs like those of Frank Kern and a slew of others, the PPC Marketing method of driving traffic to your websites and affiliate landing pages is front and center for many internet marketers. Whether you are currently using PPC marketing techniques or have yet to take the plunge, weighing the risks against the rewards is important.
The rewards may seem obvious to many, but let’s be clear about them:
* Targeted Traffic – Whatever traffic you get as a result of PPC Advertising will be targeted by your choice of keywords.
* Unlimited Traffic – Perhaps not actually unlimited, but PPC Marketing can be the largest traffic source of any kind.
* Statistics – You can easily track which of your PPC Marketing are working and which are not. The very nature of running PPC Marketing mean this happens almost automatically. This can be fine tuned, and should be.
* Controlled Costs – You decide what you are willing to spend for a visitor for each and every one of your keywords, as well as setting a Daily Budget for each of your PPC Marketing.
There are obviously more benefits to using PPC marketing campaigns for targeted traffic generation, but we will stop there for now.
As with most things in life, the Pros and the Cons on a given topic are closely related. Consider these risks regarding PPC marketing and you will see what I mean.
* Targeted Traffic – If you go too narrow in your keyword choices, you can end up with such a small amount of traffic (or even none) that it becomes nearly impossible to meet your sales goals, or even to analyze the results statistically.
* Unlimited Traffic – This means that your PPC Marketing will be competing with the big boys, and these battles can get more than a little nasty. Carefully monitor your campaigns, and if you see something that smells funny, talk to and account manager with whichever PPC search engine is involved.
* Statistics – There is so much information available that many get Analysis Paralysis. You need to strike a balance that allows you to MAKE decisions, not hinder them.
* Controlled Costs – If you don’t control both your keyword bids, and the daily budget of each and every one of your PayPerClick campaigns, you will find that you have either eaten up all of your profits or spent your entire savings on what will most likely turn out to have been largely useless traffic.
On whatever topic you care to discuss you will find that the best course you can follow is one of Balance. A favorite saying of mine is that “Nothing is as Good as it seems, and Nothing is as Bad as it seems.”
This is doubly true of the realm of PPC Marketing. Venturing into this arena can be richly rewarding, or disastrously costly. The only way to ensure a positive experience is to educate yourself on these issues extensively, or pay someone to run your PPC Marketing efforts for you.
Eat A Peach!
Jimbo
IMHO Keyword ESP is the absolute best in PayPerClick Advertising Software
Visit my Internet Marketing Tools blog for more low cost solutions to the problems we face in this sometimes highly technical arena of Internet Marketing
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June 17, 2009
Online Business, Promotion and Marketing
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One of the more widely understood ways of pinning down the search engines attention is quality content – and let’s say for example you’re a high level internet guru SEO professional, and you can drive all the traffic you want onto your website – then the next issue is seriously considering how you’re going to keep everyone coming back for more! One-of-a-kind, informative, top quality articles are an absolute necessity.
This will generate debate and drive in feedback from among readers and cause quite a bit of buzz around your article. Word travels fast on the Internet and Twitter, so your article will be getting lots of exposure while creating healthy dialogue at the same time.
There are several ways to encourage reader response to an article. In the past, most writers usually supplied their email at the close of the article. However, as no one reading the article can actually see anyone else’s comments, this is a passive response. A more active approach is to place a comments section at the bottom of your article where readers can give their opinions on what they’ve just read. But sometimes, the comments left can take attention away from the actual article or get off track from the original topic.
A better way to attract valuable feedback is to link the article to an online survey. This type of reader response also helps the writer or publisher obtain measurable comments. By implementing an online survey, you can discern whether readers enjoyed the article, if they had the same viewpoint as what was said, if they disagreed entirely, or if they had any other extra information to share.
There are websites available that assist with creating the online questionnaire and in providing information on how to link the survey to the article. Useful tools which track and measure feedback are also available. Some online survey providers also offer the option of sharing real time survey results with readers and provide incentive ideas to encourage readers to participate in the questionnaire.
Linking an online survey to an article is an ideal means of communication that motivates intense discussion about a specific topic. It’s an inexpensive investment that has great benefits in enabling you to get the most measurable response from an article.
Adam Toren, Co-Founder of Young Entrepreneur, specializes in developing the profitability of struggling businesses with a specialised and ‘bottom line’ approach. Adam, along with his brother, have created, purchased and sold a variety of companies over the years. At the moment, they own and manage a highly successful publishing company and several dedicated online enterprises.