November 29, 2008
Online Business, Promotion and Marketing, Search Engine Optimization
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Recently there is a huge stir around the phrase “long tail marketing.” It primarily deals with retailing online and makes some real interesting points you should consider. The concept is by Chris Anderson and you can get his book at Amazon.
But what does it all mean? It means get busy with keywords and content to get all the searches possible to your site. People do search differently so you must consider all keywords that relate to you.
An example is a hobby site. Imagine the “length of the tail” in how many keywords that could be. Everything from backyards to zebras. It’s the length of the tail when all of those keywords are connected that can bring you more business. Think about a big tail on a huge animal, it covers a lot of ground and gets your attention when connected to an alligator! Internet Marketing
So to coin a phrase, “get your tail moving” and leave no rocks unturned. Some search for refrigerators and for some it is an ice box or the fridge. Think about what people name things in other parts of the world that are the same thing in your world.
In keyword research it is easy to spot and grow niches. Low search counts at the top 3 search engines can mean business for you when there is no competition. Use Wordtracker to find out what these less used search engine searches can do for you. So what if there are only 6 searches a month for an item; if you happen to sell that item and no one else does, you want that business. Internet Marketing
The long tail of search phrases will build traffic. You can not count on 80% of your traffic coming from 20% of your top used keywords based on readings at Google. Because competition for highly used words is so big, long tail marketing makes perfect sense.
If you are an Adsense publisher, imagine how many more relative ads you could display on all of those new low competition keyword pages. It is the total searches from all of those less used words that make using them worthwhile.
Create your content with a broader base of keywords to see the effect. Watch your site stats and be amazed at all of the new search terms you’ll be found with. Many will tell you more content or more products would be easy to market.
With search engines today it is all about content and keywords, and Google flat out says so in their webmaster guidelines. Long tail marketing is real easy with search engines. All you have to do is know the words people use. Visit Internet Marketing
November 27, 2008
Online Business, Promotion and Marketing
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Internet Marketing newbies are those who form the largest portion of those who fail to make a living on the internet. This article is to help newbies not only survive but succeed and ultimately make a living online. If you are a newbie, chances are, these characteristics describe you.
You dream of making a lavish, full-time income on the internet, mostly on autopilot. This allows you the freedom to live the kind of lifestyle you desire without financial worries.
You are on many, many lists. Every Online Marketing guru has your name and email address on their lists. As a result, you get bombarded with at least 100 emails from these guys everyday.
You are on the internet everyday trying to figure out how to run a successful online business. You probably learn new things almost daily. You are constantly watching videos, listening to audios or reading e-books learning the newest money-making system on the internet.
You buy more info-products, software, scripts, systems, ‘how-to’ methods etc than you actually use. As a result, you have tons of PLR, MRR and RR e-books, the latest software and scripts, memberships to all sorts of programs that promise to be the silver bullet that answers the basic question, “What Must I Do To Succeed On The Internet?” sitting in your hard drive gathering virtual dust.
The combined effect of these characteristics is information overload and analysis paralysis. In other words, you hardly take any action based on what you already know or have in hand. You may think this article is irrelevant to you because you do take action. If that is so then why are you not succeeding beyond your wildest dreams? And why is there such a high failure rate (some say as high as 95%) among internet marketers?
The reason is that ‘take action’ is far more than just putting up a webpage, setting up your autoresponder, writing some articles, bidding on keywords in Adwords, advertising on Craigslist or even creating your own product. All these are necessary but the way to big bucks online is far more than that. Here’s what to do:
Firstly, reduce the number of lists you’re on. Do not worry about losing out on the latest information. You already have enough information to put yourself on the path to success if you just use whatever you’ve got now instead of perpetually reading, studying and learning the so-called latest method in internet marketing. Do you think the gurus got to where they are by constantly reading e-books without doing actual marketing?
Secondly, spend your time such that it gives maximum returns everyday. Reading e-books, watching videos and listening to podcasts are good but they don’t make you any money in itself (not to mention it takes half a day for some videos to download). Website design and creating graphics do not make you money by itself. All these activities are essential but if you spend too much time on them, you drastically minimize your income potential. You must proportion your time wisely between that which actually makes you money and that which does not.
Thirdly, focus on taking action, one step at a time. Every Internet Marketing project involves roughly the same steps. Find a profitable niche, identify keywords, create your own or find an affiliate product, create your website with a lead-capture form, drive traffic and track your progress. Thereafter, build a relationship with those who subscribe to your list through a series of emails. Do not merely shove offer after offer down their throats but be personal and give good tips and contents that would benefit your subscribers.
Most Online Marketing gurus say that making money on the internet is not rocket science. Actually, it’s true. The steps above are simple but if done regularly, will produce results sooner or later. It sure beats all the hit-and-miss efforts that so many newbies make, that result in ultimate failure. Online success comes by doing the right things the right way.
November 18, 2008
Online Business, Promotion and Marketing, Search Engine Optimization, Web Development
1 Comment
Let me ask you this, Does putting gasoline in your car really matter? I know that’s a pretty silly question and you are probably wondering how in the world does that have to do with marketing your dental website, but stick with me for a minute and you’ll see where I’m going with this.
How many of you would like a brand new car? Any car? Your dream car?
Okay, so now picture yourself at the car dealership sitting in your dream car, your hands on the wheel, the seat
perfectly forming to your behind… pretty cool right?
Now for the best part…you get to drive it home!
You can’t wait to show your friends and family your dream car. You climb inside, start the engine and the dealer was so kind to give you a 1/164 of a tank to get you home.
You pull in the driveway and honk the horn. Your family and friends come out and are just going crazy over your new car. They all take turns sitting inside, holding on to the steering wheel, playing with your new GPS navigation system, cranking the stereo testing out the new 8 speaker surround sound, rolling up and down the windows,
moving your seat back, up, down to fit them just right. Opening and closing your sun roof and playing with the rest of the gadgets and gizmos in amazement.
Everyone loves your brand new car and tell you you look absolutely awesome in it and they are totally jealous.
You hop in one last time just to make sure it’s still real before heading inside your house. The second you get inside you go to the closest window and look outside just making sure it’s still in your driveway.
For the next few hours you about every 5 minutes you keep looking out the window, even sometimes going back outside just to touch your new car. Things are pretty exciting.
The next day roles around and you just can’t wait to go for a long drive with the sun roof open and the radio blasting your favorite tunes.
You climb in your car, fasten your seat belt, put the key in the ignition, turn the key…
And nothing. At first your shocked. Maybe you didn’t turn the key far enough so you try again even harder.
Still nothing.
You check your gauges and everything looks perfect… Except one little yellow light that’s telling you..
OUT OF GAS!!
It dawns on you that the dealer only gave you enough gas to get home and show your family and friends, but not enough for that long afternoon drive along the beach.
You’re a little bummed at the moment, but still extremely excited you have your new car.
You remember that as part of the “Extended Warranty” the dealership promised you gallons and gallons of gas free of charge as long as you kept paying your monthly payment.
So you give the dealership a call and tell them you need gas really bad so you can take your afternoon drive along the beach. They tell you they are doing all they can and will get you some gas as soon as possible.
So you wait around and a few days later someone shows up, puts in 1/164 off gas a leaves. Your excited, you got your first bit of gas, but not enough to go anywhere. So you continue to wait, and wait, and wait and you then realize your brand new car looks awesome, but your not able to take advantage of all that power, speed and gadgets.
Weeks, Months, Years go by and your still only receiving 1/164 off gas maybe once a week.
You’re now sick and tired of it and decide to look up companies that specializes in delivering gas. There are a few to choose from. Which one is the best one? Who will offer the best gas? Who will offer gas the quickest?
You have your choice of regular unleaded or premium unleaded with power boosters.
Regular Unleaded might get you around town, but doesn’t offer quite enough torque to get you where you really want to go.
Premium unleaded with power boosters will do everything you need. Give you all the power you can handle. And most importantly, fill up your tank of gas everyday. Your tank will never run dry again. Some days gas will even spill all over the place because there so much was delivered that day.
So which would you choose? Regular Unleaded Gas or Premium Unleaded with Power Boosters?
Okay, enough with the car theory, let’s break this down into Office Website and Dental Marketing.
If you caught on during my car scenario you realized that your dream car represented your brand new website you built weeks, months or even years ago.
I’m sure when you finished your website you told your family and friends all about it. They all went to your website, clicked on all the buttons, looked at all the pictures, read all the material and thought it looked awesome just like when you brought home your new car for everyone to see. It was an exciting time.
The only problem was, when you went to drive your car there was no gas. Your car was beautiful, but stuck in your driveway.
Your website could be the most coolest website in the world, but without traffic (gas) it will just sit there and do nothing.
So is Dental Marketing important? I think through this demonstration we’ve proved how important online marketing truly is.
For whatever reason, businesses with websites seem to neglect Web Promotion. For some reason they think since they have a website traffic will just start flooding in overnight.
Dental Marketing is so complex it usually overwhelms everyone and so they just forget about it and “hope” traffic just falls in their lap.
Marketing your website is an absolute must if you want to drive in quality new patients. If you have a website just sitting their collecting dust, I suggest you call your web design company and cancel your $59 monthly payment and put that money to good use somewhere else.
There is absolutely no reason why your website shouldn’t be flooded with traffic. Millions of people are searching for dentists on a daily basis. It’s not like your in a business with zero demand or searches.
Dentists are in huge demand by millions of people everyday. The dentist that puts himself in front of those millions of people are the dentists reaping the rewards.
In the past dentists would use their marketing budgets for yellow pages, radio spots, direct mail and even some tv commercials.
Back then that’s what people used, but guess what? Things have changed.
The internet is sweeping the world by storm. Even yellow pages, radio, tv are all taking things to the internet.
Just think about it, when you want to find information or do research where do you go? Let me guess…the internet?
I could go on all day talking about this, but I think by now you get my point.
Internet marketing is, and will be in the future for many years to come, the best form of advertising out there. Your website can be seen by thousands of people each and every day 24/7. You can’t say that about any other form of advertising.
Internet marketing is like everything else, you get what you pay for.
You need to look at it on a business standpoint. Usually when you purchase something for $50 you don’t care much about it. You put it on the back burner and just let it go. If it does something great, it only cost $50. If it doesn’t do anything, great I only lost $50.
If you are serious about your dental practice you’ll invest in things that bring back a return.
Why do dentists spend $250,000 on digital x-ray units?
Why do dentists spend $100,000 on Cerec Crown machines?
Why do dentists spend $120,000 on Biolase Lasers?
Why do dentists spend $1,000,000 on a new practice? or remodel?
The answer is quite simple, it makes you money. It simplifies things, makes things easier. Attracts New Patients!!
For those of you who own some of those things I listed how much is your monthly payment? My guess is your paying $5000 or more for each item each and every month for the next 5-10 years.
How much is your Million Dollar practice costing you? I’d say around $15,000 a month for the next 30 years.
So, if you are willing to spend all that money to simplify things, make things easier, keep technology current, attract new patients, then wouldn’t it make sense to invest in a solid dental marketing company that will simplify your online marketing, keep current with hot trends and techniques, and attract new patients?
I think the answer is pretty simple…YES!
No matter who you are, people will always pay for quality.
There is a reason why you purchased the $250,000 x-ray unit instead of the $50,000 unit. There is something about quality that wins every time.
Smile America Dental Marketing is all about quality. We take our dental marketing strategies very seriously. We like to think of ourselves as the $250,000 x-ray unit that comes with all the bells and whistles that produce the best
results possible.
Grab dental marketing by the horns and run with it. You’ll be amazed at the results.
Thanks for hanging with me with all my analogies. For those of you who stuck around I have a special bonus for you…
Copy this promotional code, 12350, and I will take $100 off of our Xtreme Pro internet marketing package for you. Just click this Dental Marketing tag and paste the code in the promotion box and click redeem. It’s that simple.
See you all next time,
J. King
Guru Mania!
Smile America Dental Marketing
November 12, 2008
Web Development
2 Comments
The five main methods that internet marketing companies use are applicable to businesses irrespective of geographical location or the type of business.
There is significant amount of competition in running a business online as there are a lot of profits. internet marketing is necessary if you want to run your business online and hence you should possess a basic skill set in it. The five strategies are easy to grasp. The difficult and time consuming part is the execution of these strategies.
An UK internet marketing company can save the time you spend to learn to implement the strategies. An internet marketing company can help you increase profits by cutting expenses. This is because all the money is spend on trying to learn the execution part. UK internet marketing company campaigns executed by amateurs are not up to the mark and takes some time to yield results. If you entrust this job to experts, you can be assured of a good job with less expenditure.
Here are the five strategies:
1. Focussing On Target Market
This is also commonly known as niche marketing. Advertising campaigns and the way they are designed are crucial to your success in internet marketing.
2. Building the Right Website
You have to pay attention to the overall feeling your website creates. You can either make it simple and professional or put lots of graphics in it. Before you start online marketing, it is essential you have the correct website. You have to design your website in such way that puts the correct impression in people’s mind.
3. Advertising Campaigns For Online Business
Testing can reveal which campaigns are profitable and which are not. The principle that apply to brick and mortar companies apply here too. This often requires using specific techniques and software that can track all of the relevant data.
4. Building and Maintaining Customer Lists
When people visit your website, whether they buy something or not, it’s extremely helpful to get their name and email. If they do buy something, it’s even more important, as one-time customers are likely to make future purchases. Increasing sales and your customer base is easy when you start focussing on customer and potential customer list. The next strategy is as follows.
5. The Versatality Of Email
It is a good idea to scan the customer’s list and then contact them through email to communicate about your new products. It requires certain protocols, however. The guidelines are important as you may be accused of spamming at times if you send the email to the wrong person. The email content is important and should be of top quality as it is indicative of the quality of the business.
Internet marketing companies provide solutions that can help UK businesses establish themselves on the internet.
November 9, 2008
Online Business, Promotion and Marketing
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Internet marketing is a complicated business. There is so much to learn. Building websites, learning search engine optimization, emails, autoresponders and that is just some of it. Then you have to find your niche, research your market, dream up your product and on and on it goes. Then just as you think you have figured out your blueprint along comes another indispensable tool or system. So you make a few adjustments and read another 150 pages of instructions and watch another 20 hours of high powered video. Phew! You take a deep breath and rewrite your blueprint. You turn on the computer and check your emails. There are 65 emails all heralding the latest and greatest in internet marketing. Spy on your opposition, buy these private label rights and do not forget to listen in to the latest over hyped teleconference with two or three self proclaimed gurus thinly disguising mutual backslapping for selling some over priced “how to” book which is probably just another rehash of what you learned two or three months ago.
Have you ever wondered if this is a cleverly orchestrated plan by the successful operators to confuse the would be marketers out there. Maybe not but it does sow the seeds of utter confusion into the minds of the unfocused.
The fact is your email inbox is a major distraction to actually getting on and achieving success in internet marketing.The answer here is to limit severely the amount of email you read. Go through the list of emails you receive and unsubscribe from most of them. Be thoroughly ruthless and just retain one or two of your very best newsletters. It is probably going to be painful because you enjoy receiving them and will spend hours reading them and the things they promote. But that is the point, they have actually distracted you and robbed hours of your time.
Now it is time to focus and select that aspect of Internet Marketing that you enjoy. Go for one thing and get it going properly and then expand into the next thing in a natural progression that will best compliment your first interest. Follow your prepared blueprint and focus on that. Do not be totally deaf to what is going on in the internet marketing world but limit the destructively distracting nature of so much of it.
So concentrate and focus on Online Marketing & achieving your goals and making some money. Join a good mentoring program if you really need to but stop hopping from one thing to the other. Be single minded and maintain that focus. When you have achieved your initial goals and have things running on some sort of auto pilot then you can look around for ways to improve Internet Marketing and fine tune your business.
November 6, 2008
Web Development, Web Site Marketing Strategies
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Some people are too tired to do the thinking and will opt to go with the flow whatever is the trend, be it on fashion, sports and even with businesses without even thinking what it is for. Most businesses find themselves in the need of providing websites for their company and/ or products because everybody else does. If you are one of these people, you may now start knocking your head for a very expensive mistake of not knowing what you do. Websites are being made to support a business and not as mere decoration and attraction, and no matter how dynamic your web design is, it will be useless if you are lost in the conceptualization. Now, what you have to do is, since the website ought to support the business and gain earnings, to make sure that the business website is doing well.
There are six critical elements your small business website must have to survive and perform better.
Content. Everybody is going crazy with website design and images, however many missed the principle that it is the content that matters. Users or the Internet users browse the web in search of information and not just to look on a website. Therefore, you have to make sure that included in your website design is the principle of content. Information on the website should be relevant to the site that you own or to the niche where you have included your site. This is very vital when search engine like the Google has to crawl your business site. You will be more referred by Google if it sees that you have a good content about your business. More so, to be more effective, several articles of 500 to 1000 words will help the system recognize your business site. If you do not have the time to spend to do the writing, you can have this outsourced through a ghost writer that will make a good article for you.
Blog. Some people neglect the value of blogging and sees it as for the “nerds only” and yet, blogging has proven its effectiveness of use to support the sites. This is for the reason that blogging can create a community around your site thereby generating traffic and in the long run will ultimately boost your site’s performance. It should be noted however, that a blog is not a duplicate of the site, hence, you should put new content on it to achieve better ranking and reference from Google.
Video. The Internet provides vital information to people, and becomes an effective tool in marketing. However, because of the advertising overload often generated by automated systems, consumers are becoming cautious in browsing the sites to search good content. A video introduction in your site can help attract users that your site is genuine and there are real people behind the website. Additionally, this can be powerful in promoting interactions to generate trust and promote visitor’s loyalty. This means that users will prefer to visit your site often, seeing good information and good users’ interaction, founded on credibility.
Email capture. Internet users tend to be dubious of online businesses. It takes time to establish trust and reliability on the target audience. Unless these users become familiar with the site and have encouraged visits, this will be the only time that these people can think of buying any of your product posted on the business site. Hence, making email capture as part of your web design like giving free reports or subscriptions to your newsletter can be a good way, you can have access to them by being bale to acquire their email addresses. You can have their email addresses as means to contact them for product or business promotions and entice them to visit the site most often.
Credibility through business details. It is a known fact that users are reluctant to visit a site until they knew that there is a real person behind it. Therefore, it is essential that you provide data or profile of the people behind the business. In addition, an address, phone number and other necessary details are helpful to establish that you are a true human being and not an automated system.
Lay-out of the website design. Lay-out is not as simple as the physical appearance. You can have a dynamic website design with a lot of flash files and yet your business site may not be performing well. The essence of the lay-out of the website design is that you should be able to keep the users involved. This should be user-friendly and easy to be understood. Moreover, if you are selling a particular product, the details should be accessible and easy to find. It is a necessity that your website design’s lay-out is not difficult to navigate. People do not have all the time to browse your site and you should be able to relay your message to them in a single glance.
To sum up, all these key elements of website design and SEO points to a single thing: the user. It is the audience that is the lifeblood of the business site. Make them see your site and expect that your small business site will boost its performance.
November 5, 2008
Online Business, Promotion and Marketing
No Comments
Possessing your own Online Marketing Course is the only real way towards making the huge figures you see other people make. It’s much easier to consistently make money online when you have your own product to sell. Creating a product of their own is not for everyone as it takes dedication. If you believe you have the dedication to do it, then let me show you the three most common methods to create your own marketing course.
Product Creation Method #1 – Obtaining Private Label Rights
One of the latest online marketing fads right now is PLR – Private Label Rights. In short, PLR means taking an existing product or item for which you have purchased the PLR rights, make it your own product and sell it. PLR rights basically mean “The Rights to Label it as your Own”. The problem with them is everyone else has access to a lot of them which can render most of them virtually useless. However if you can secure the private label rights to a product that isn’t widely known then this could be a cash cow for you. Just hire someone to rebrand the product, repackage it with your own graphics and promote it and wait for the money.
Product Creation Method #2 – Create Videos
Just about everyone will agree that videos have quickly become the latest Internet sensation. The same goes for courses that are marketed online. Videos make things a lot easier for your customers as learning from both visual and audio instructions is much more effective than reading a large blob of text. Videos that feature an product for which you are an affiliate is another great way to effectively use video. You could for example explain some advanced features of the product and show people how to use them step-by-step. Once you’ve created the videos for an affiliate product, offer them free as a reward for purchasing through your affiliate link.
A video report will sell a lot more than a written report, so whichever video-method you choose, you will be safe with video.
Product Creation Method #3 – The Audio Interview
Additionally, especially when compared to PLR, this method is not widely used so you it will be easier for you to stand out of the crowd. For free publicity there are a lot of marketers who will give you an half-hour or even an hour of their time. Simply call or email them for an interview. Explain that you want to use a recording of the interview for an upcoming product which you’ll be promoting heavily. Also tell them briefly about your marketing plans so you’ll establish credibility and won’t be considered a waste of their time. They will typically be happy to do the interview if you promote their products and services throughout the course. You’ll be all set after you record the interview in decent audio quality and adding some packaging.
There are many ways you can make a profit over the Internet. Writing an eBook, creating and selling graphic artistic work, or creating a software template are just a few other common ways to make money online. You can read more about these on OmalaMarketing.com. After you have created your own Internet marketing course make sure to find affiliates who will promote it for you. After that, simply cash in those checks and make sure you share some of the proceeds with me 
November 2, 2008
Online Business, Promotion and Marketing
No Comments
The Emperor of China, and how he rewarded the inventor of chess, is the earliest example of the law of accelerating returns, and yet it has been happening all around us since well before then.
In a 2001 whitepaper, Raymond Kurzweil wrote that “…the emergence of the first technology creating species resulted in the new evolutionary process of technology. Therefore, technological evolution is an outgrowth of–and a continuation of–biological evolution.”
The article went on to explain The Law of Accelerating Returns, which outlines such phenomenon as Moore’s Law and sheds the spotlight on why technology is moving at such a rapid pace.
So for entrepreneurs who are setting up a business on the Internet, Kurzweil is good reading. However, as important, is selecting the correct Internet Marketing video training.
The Internet is still so new in business that methods, techniques and tactics of growth are changing all the time, and are likely to keep doing so for the forseeable future.. Therefore, what may have worked for people even six months ago could be passed their sell-by now.
Yet one thing remains prominent. All successful online companies share this core characteristic: An ever-increasing list of customers which grows exponentially.
Of utmost importance therefore is careful consideration of which web-based listbuilding software is best for your business.
If you choose wisely, you could be working only a few hours each week and earning enough to be on holiday for the rest. Get it wrong and you could be chained to your desk.
No one should make such a decision lightly. It is one which should be investigated thoroughly. Running an online business should be the most time-freeing things you do. It should give you more time with your family, to travel and to relax. But only if you can honestly call your business truly will it be so.
One of the chief reasons why the Internet gives us such opportunity is because word-of-mouth marketing, as we used to call it offline, is the much more powerful viral marketing online. And viral marketing is a great deal quicker and more precise than good old Chinese Whispers.
Lets look at a comparison…
If you want to refer someone to that restaurant you had such a good meal in last night, you will need to give them the name of it and the exact location or telephone number for them to have what they need to make a reservation.
There are numerous ways it might not work therefore.
On the other hand, when you are issued with a URL from someone to go and visit a site, it arrives by email, Twitter, message chat or perhaps in a blog-post. Then, because it is a digital link, it can not be typed incorrectly or mislaided. It will always remain the same. And when you click on that link, you will go exactly where your referrer intended.
If you don’t use viral marketing to grow your online business, then why have you got an online business?