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How to Change the Font Size in WordPress

2016 July 7
by Kathy Alice
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Mosaic of alphabet letters in different font sizesI’ve been thinking about migrating to a new WordPress theme. Definitely webenso.com needs an updated look.

But I get paralyzed by all the choices out there, so I haven’t taken any action yet. In the meantime, I was really getting bothered by the small font size on webenso.com. So here’s how I made some simple tweaks to modernize slightly (at least) this site by making the text more readable with a larger font.

Why a larger font size?

You could do worse than model your blog or site after the leaders in your niche. I started to notice that sites that covered the topic of online marketing were not only using a larger font size than I was, but were also using a bigger line height. If you are not familiar with it, line height is a CSS property that defines the space above and below your lines of text.

When I transitioned from reading other online marketing and SEO blogs to mine, I found the experience jarring. Not only were the letters smaller but the smaller line height made the whole thing feel cramped.

Why you should consider larger font size for your WordPress site and how to change it

How useful are robots.txt disallows really?

2016 May 26
by Kathy Alice
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a misconfigured robots.txt can make your angry

Why isn’t my site ranking!!!

“You’ve got to help me, my brand new site isn’t ranking anywhere. Why is Google ignoring me?”

I took a look and sure enough the site’s robots.txt file was set up to block Google and the other search engines from crawling the entire site. Fortunately the fix was easy. I changed the file from this:
User-agent: *
Disallow: /

To this:
User-agent: *
Disallow:

Problem solved.
(You can also just remove the file.)

I might be going out on a limb here, but I’ve seen more problems caused by misuse of the robots.txt file than solved.

One of the big misconceptions about robots.txt disallow directives is that they are a fool proof way to keep pages out of the Google index. Not only is this not true, but when the pages are indexed – they are indexed with almost no information adding a lot of low quality almost duplicate content into the index which might drag down the SEO performance of your site.

The robots.txt file has been around for years. In those early days, bandwidth was more precious and Googlebot often taxed servers, even crashing them, when it crawled a site. So using the disallow directive to keep Google from crawling pages often helped keep a site up. Those concerns are a distant memory today.

Read more: Robots.txt disallows not as useful as you might think

WordPress Ping List for 2016

2016 May 5
by Kathy Alice
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Young man playing ping pong

Letting the world know about your new content!

Three years ago I published “Just Say No to a Big WordPress Ping List“. Up to that point, like many other bloggers, I thought the more the merrier when it came to pinging services. After all, why wouldn’t I want everyone to know about my sparkling new post?

Then I wrote a script to vet many of the services that many bloggers were using and found several returned errors or didn’t respond at all. That was the first red flag. The second red flag showed up when I found out about a Matt Cutts warning that Google looked unfavorably on some of the services that many were using. Essentially some of them are spam magnets and you really don’t want your site associated with them.

So I cut down my ping list down from 31 services to just 3. And published my post, which got a lot of attention due to my contrarian stance.

Get my updated WordPress Ping List for 2016

6 Steps: Adding Facebook Pixel to Your WordPress Site using Google Tag Manager

2016 April 27
by Kathy Alice
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Recently I ran into a problem with adding a Facebook pixel to a LeadPage (which we had mapped to WordPress using the LeadPages plugin). I could see both the Google Analytics code and the Facebook pixel code in LeadPages’s tracking code dialog, but only the Google Analytics code was showing up in the source code. I solved the problem by reversing the order of the scripts, but at that point I decided there had to be a better way to manage all the tracking scripts you might need for a paid traffic campaign or optimizing a funnel.

Google Tag Manager iconThere is, it’s called Google Tag Manager.

Once you have it installed, Google Tag Manager makes it easy to manage your scripts. Instead of having to update your website with each new script, you just log into Google Tag Manager and add it as a new tag. The other benefit is that it will help your site’s performance as Google utilizes their own CDNs to execute the tag, and the GTM script itself fires asynchronously; taking the burden off of your server and not impacting your render time.

Continue reading: How to add the Facebook pixel to your WordPress in 6 steps using Google Tag Manager

Why Keyword Research is More Important Than Ever – Infographic

2016 April 22
by Kathy Alice
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I was inspired to put together this infographic when I read Trond Lyngbø’s Search Engine Land’s article:

Keyword research: a key element of SEO & content marketing.

As the introduction says: “Many business owner see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy.” – SearchEngineLand

I couldn’t agree more. Augmented by customer and market research, keyword research becomes a potent tool in your hands, giving you valuable insight into just not content marketing and SEO as Lyngbø asserts but also into multiple aspects of online marketing, including social and paid traffic.

To really do a thorough job with your keyword research, you should be including less traditional keyword research tools such #tagboard. My list of 22 Keyword Research Tools has plenty of interesting tools for you to choose from.

Infographic: Why Keyword Research is More Important Than Ever

Accelerated Mobile Pages – The Mobile Revolution Continues

2016 April 14
by Kathy Alice
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automotive ampNow that everyone has more or less jumped on the Responsive Web Design bandwagon (especially in the WordPress world), Google has come along with AMP (Accelerated Mobile Pages). What is AMP and do you need to care?

Responsive Web Design

Remember, oh say five years ago, browsing the internet on a smartphone? It was rather painful, you had to pinch and zoom practically every site just so you could actually read the text. Then Webmasters realized this mobile thing wasn’t going away and starting making their sites mobile friendly. There are a number of ways to make your site mobile friendly, however Responsive Web Design (often just referred to just as “Responsive” or “RWD”) became really popular as a solution.

Responsive’s Achilles Heel

22 Keyword Research Tools

2016 March 24
tags: ,
by Kathy Alice
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Search icon

Even in an era of the semantic web, keyword research is still important. But it’s not just about the specific keywords. We need research to understand our market and competitive landscape, we need research to help brainstorm the topic of our new blog post. The 22 keyword research tools I cover below will not only help determine keywords for your on page SEO, but help you assess your competition and may even help you validate a new idea. Most of the tools listed below are free, but I’ve included a few that are not.

Click to see the 22 Keyword Research Tools

Is WiX SEO Friendly?

2016 February 18
tags: ,
by Kathy Alice
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Wix LogoAlthough WordPress is my preferred platform, I’ll provide SEO and digital marketing consulting on any site built in any technology. I’ve looked at sites built in Adobe CQ, Magento, Joomla, as well as many sites built using an in house custom CMS (content management system).

Recently I’ve come across several sites built with WiX. Wix.com is one of several site builders that aims to make it really easy for the non geek to build a website. Others are SquareSpace and Weebly.

You can see the attraction; point and click, drag and drop, and presto you have a website! But what about SEO?

I’ve now looked at WiX multiple times and it’s really a case of “your mileage may vary” when it comes to SEO.

Continue Reading: Is WiX SEO Friendly?

Help! I hate to blog, what do I do about SEO?

2016 February 8
by Kathy Alice
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Writer Creating Content on Laptop

SEO goes hand in hand with great content

This week’s post is an answer to a reader’s question.

SuZen Marie asks: My brother has no interest in blogging on the website I built for him and I know this is not helping the site’s SEO. Is guest blogging or a featured column the way to go? Does “borrowed” content count to boost SEO ranking as well as original content?

You’re right to worry about having content on your brother’s website. In today’s competitive landscape, excellent content is the way to win at SEO.

That being said, since you have a site that provides a local service, local SEO tactics, can get you pretty far. Ideally, though, you want to rank in both the “map” results as well as with a pure organic listing so that you have multiple opportunities to get the click.

It all comes down to how competitive your niche is. With some niches, some basic on page optimization and enough citations (local SEO listings) might be enough. But those niches are getting rarer and rarer, especially if you are in a bigger city.

How much content do I need? Continue reading for a step by step answer:

Outbound links: Good or Bad for SEO?

2016 February 3
by Kathy Alice
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Myth or Reality: Outbound links bad for SEO

Myth or Fact? Outbound Links are Bad for SEO

Recently an email from a top media site was shared with me:

“…we would really rather not edit the links in our author bios to “follows” from “nofollow.” With the number of contributed articles (and articles, period) that we publish every day, we are leaking SEO authority with every “follow” link we allow.”

Given this is 2016, I had thought that the notion that outbound linking “leaks” link juice from a site had died a deserved death many years ago.  In fact, many SEOs believe that linking out to relevant and high authority helps your site by establishing trust.

Continue Reading: When do outbound links hurt your site’s SEO?

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