Every other year Moz (formerly known as SEOMoz) surveys SEOs in the industry and asks them to weigh in on what they think are the most important search engine ranking factors. The 2013 edition of the survey has been released and this post has the results embedded in the full post – plus an embed of the Google+ discussion.
Perhaps the most noteworthy item on the survey is the belief by SEO’s that the number of +1′s has a positive correlation with high rankings ……
If you have been in the WordPress world for a length of time, you undoubtedly have heard of Genesis. Genesis is a WordPress framework from StudioPress on which many themes have been built. Fans praise the ease of use and even claim that it is the “best for SEO”. I’ve been curious about it for a while, and my interest level went up a notch when Sugar Rae transitioned her blog to it. Joost de Valk (author of the WordPress SEO plugin by Yoast) is another one that recommends it highly.
So when Anca Mosoiu, founder of a technology salon: Techliminal located here in Oakland, announced a Genesis workshop I signed right up. By the way, if you are in the Bay Area and want to learn more about WordPress, check out the Meetups that Anca regularly hosts.
Here’s my take on the strengths (and a few weaknesses) of Genesis. At the bottom of the post, I’ve included a bulleted list if you want to skip the details and read a summary.
I attended SF WordCamp 2013 in San Francisco. If you have never been to a WordCamp, I highly recommend you check one out. This was my second WordCamp and it was great to reconnect with folks I’ve met at various Bay Area WordPress meetups as well as check out what interesting things people are doing with the WordPress platform. You can find all the presentations at wordpress.tv
If you don’t use gmail to read your email, you might be forgiven missing the latest uproar over gmail’s new tabbed inbox. One day I logged into my gmail account to find that my email was sorted into three tabs “Primary”, “Social”, and “Promotions”. We humans don’t like change and I am no different. My first reaction was: “How do I put it back the way it was?”Now that I’ve given it a few days, I find that I like it. Having emails from my social activity (especially now that I recently have become more active on Google+) go into a tab rather than into my primary email stream is wonderful and helps me keep on track with my goal to interact with my social networks at set periods during the day, rather than let social updates interrupt my work (which often includes email tasks).
Many SEOs will tell you to focus on optimizing your site for Google and that will be sufficient to rank well in other search engines such as Bing. But there are times where it’s useful to look at how your web pages are ranking in Bing, as there are times that pages rank differently in Bing than in Google.
Recently I took a look at a case of a site that was ranking in position #1 for a search term on Bing – but was not even on the first page in Google. The question from my client (who consistently had the number one spot on Google but ranked third or fifth on Bing) was “why is this site beating me out?” I did a comparison of the two pages to see if I could figure out the answer.
I’ve received invitations to a BBQ party in Wisconsin, a trail of notifications of Christmas shopping purchases in Florida, an admonishment to close the gate from a UK suburb association, numerous car insurance quotes, invoices, periodic pleas from a gaming site to please please come back, and even a notification from a tax software company that the IRS rejected my return.