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Moving WordPress to a New Domain in 7 Steps

2015 July 21
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by Kathy Alice
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Moving boxes .. and WordPress sites

Moving boxes .. and WordPress sites

I’ve been on a bit of a hiatus. For one thing I’ve moved my residence. There’s no way around it, moving sucks, especially when you lived in one place for seven years. So I guess it was only appropriate to have the challenge of moving a WordPress blog to a new domain for a client soon after my move.

The scenario

These moves can be really dependent on the scenario you are dealing with, for example: who has the domain registered etc., so I’m just going to detail what I did and hopefully it will help others.

Continue Reading: Moving WordPress to a New Domain

Is WiX SEO Friendly?

2015 April 9
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by Kathy Alice
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Wix LogoAlthough WordPress is my preferred platform, I’ll provide SEO and digital marketing consulting on any site built in any technology. I’ve looked at sites built in Adobe CQ, Magento, Joomla, as well as many sites built using an in house custom CMS (content management system).

Recently I’ve come across several sites built with WiX. Wix.com is one of several site builders that aims to make it really easy for the non geek to build a website. Others are SquareSpace and Weebly.

You can see the attraction; point and click, drag and drop, and preso you have a website! But what about SEO?

Continue Reading: Is WiX SEO Friendly?

Do You Need to Worry about SEO with WishList Member?

2015 March 12
by Kathy Alice
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At first glance SEO and membership sites seem to be two entirely unrelated things. When Googlebot encounters a login page, that page is a brick wall that stops it cold, since search engine bots don’t have a way to log into your site. So any content behind an authentication wall is essentially invisible to Google and the other search engines. So when you are setting up a membership site do you need to worry about SEO at all?

WishList Member Login Page

Example of WishList Member Login Page

Up to this point I had just assumed no. But I was wrong; when I started looking at a WordPress site using the WordPress plugin WishList Member, I ran into a number of issues. Some issues are specific to WishList Member – and I cover those below. But there is also some general SEO friendly practices around managing your content that applies to any membership site that I want to cover as well. Let’s start there.

Read through my guide to making WishList Member SEO Friendly

Checklist for Choosing a SEO Friendly Content Management System

2015 January 20
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by Kathy Alice
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site map

Dynamically generated XML sitemaps are one CMS feature you will want.

Although I often recommend WordPress as a CMS (Content Management System), I’ve worked with a variety of other CMS – including some in house developed ones.

If you are considering selecting a Content Management System for your website, make sure you select one that provides a rich set of SEO friendly features.

Here’s my checklist to make sure you get a CMS that won’t set you up for failure.

Continue reading to get the checklist

Can your site get a Bing Penalty?

2014 December 30
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by Kathy Alice
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Bing Logo

Do Bing Penalties Really Exist?

By stripping away most of your organic traffic, a Google penalty can make or break your website. A Bing penalty is not as dire – but it could still have an impact on your bottom line. I recently was successful in restoring Bing and Yahoo #1 rankings to a site that had dropped off the first page for their head term. Here’s what I did and what you might try if you are in the same situation.

Is there such a thing as a Bing Penalty?

Does User Experience Matter for SEO?

2014 November 18
by Kathy Alice
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bad user experience with a donut

Don’t do this to your users !!

I have lost count of how many times a business owner has said to me: I’m good with my SEO, I got my keywords added to my site and I am done.

Well it’s a little more involved in that.

For example, did you know that the user experience of your site may be harming its SEO performance? When you step back and look at the bigger picture, it makes sense. Google has repeatedly said that its top goal is to deliver a great search experience to you, the searcher. If you are clicking through the search engine results pages and getting crappy sites and consequently leaving right away – don’t you think Google notices if enough people are behaving this way?

User Experience and how it matters for SEO was the topic of a recent interview I did for Ann Hession’s radio show: Turning Problems into Profits

Listen to the Interview and Get My Free Evaluation Tool

Is Affiliate Disclosure Required in an Email?

2014 November 11
by Kathy Alice
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Confused on Affiliate Disclosure in Email?

Confused about Affiliate Disclosure in Email Marketing? So am I.


After the beta launch of my SEO for Business Owners course, I’ve been planning to do a more expanded version next year (with a better title). One component of that planning is looking for partners that can help promote the course to reach a broader audience.

If you are not familiar with this business model, here’s how it works.

  1. You find someone that has a business complementary to yours and has (preferably) a big list
  2. They email their list promoting a freebie that you offer such as a free report or free webinar
  3. You then sell your product to your newly acquired prospects
  4. You pay your partner a commission for each person that he/she sent you that bought your product

Of course this is just a high level overview, but that should be enough information for you to get the gist of it. So the question is, do you have to disclosure the fact that you are a partner (or a affiliate) in the email you send to your list?

Continue Reading

Local SEO 101

2014 October 7
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by Kathy Alice
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When I created citations for a business six months ago, I wrote this 101 style blog post while it was still fresh in my mind. Since I now offer a local SEO video module as part of my SEO for Business Owners Course, I’ve returned to it and added even more details. You’ll learn how the local seo ecosystem works and all the basics you’ll need in getting started in local SEO.

local SEO

Get Started with local SEO for Web Visibility

More: Local SEO is just like regular SEO but with a Twist

Social Blogging at it’s Finest

2014 August 4
by Kathy Alice
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It’s that time of year again, the #blogsofaugust Google+ challenge!

If you ever wanted to break out of your current blogging rut, try your hand at social blogging on Google+. For a month, make Google+ your primary blogging platform and see what happens. Here’s why I’m taking up the challenge:

  • WebEnso is a blog dedicated to WordPress, SEO and other online marketing topics, I write long form articles that try to fully explore the topic, I often write more than a thousand words per post. With Google+ I can write about anything I want and explore short form blogging. Since I recently digitized my photos, I’m planning to post several this month.
  • You get to meet cool new people.
  • Google+ is better for engagement than any other form of publishing. So if you ever wanted to try your hand at writing and get feedback on whether it resonates, Google+ is a great place to try. I get more engagement on Google+ than I do on Facebook, Twitter and on my blogs.

I’m still planning a few things for WebEnso, a tools resource page and some design adjustments (check out the Google+ badge to the right!). But for this month, most of my writing will be on Google+

If you are interested in joining the fun but aren’t sure where to start read this eweek article from Mike Elgan. On page 2 he says: “Blog about three things: What you experience, what you think and what you make.” That is precisely what I intend to do.

What you need to know about Canada’s new anti spam law

2014 July 23
by Kathy Alice
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Canada Anti Spam Law Canada rolled out a new anti spam law (the CASL) in late June of 2014. The majority of the provisions of the new law are already in effect (as of July 1st), however there is a transitional period to seek “explicit consent” from people you already have a business relationship with, more on that in a moment.

You might be thinking, I don’t live in Canada, so who cares? Well if you run a business that might have Canadian customers, you have to care. If you have gathered email addresses for a list, it’s quite likely that some of your subscribers are Canadian. And while some of them might have a .ca email address, plenty more will have used a free email service such as gmail or hotmail, so you really can’t tell who are the Canadians on your list.

So you might as well assume that you need to comply with CASL, which is more restrictive than the US CAN-SPAM Federal Act.

I’ve spent some time reading through the law text and various articles, and here’s what I’ve learned. Now I’m not an expert, on any law, Canadian or otherwise, but this post should serve as a starting point. If you want to learn more, I would suggest reading Michael Geist’s articles that can be found on the Toronto Star, since he IS an expert on Canadian Internet Law.

Continue reading: What you need to know about Canada’s new anti spam law

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